Reborn in 1990: My Family Store Leads to the Future

"What are you giving this to Wang Peng for? All he does is drink. Last time he even took two bottles of Moutai from me!"

Upon hearing this, Han Guodong closed the newspaper and said irritably.

Aunt Pan, who had put the things away, brought over a plate of fruit and started talking.

"Alright, stop pretending to be so serious. The child has come all this way, don't scare him away."

"Sit down and talk."

Han Guodong picked up a teacup and poured himself a cup of tea. A few leaves floated in the clear tea soup.

"What kind of tea do you like to drink? Pu'er or green tea?"

"Green tea is fine. I came here today to learn from Uncle Han's advice."

Lu Yuan quickly sat up straight, mainly because this uncle was usually very serious.

"Stop pretending to be so righteous. Since you're here, talk to me. Otherwise, your uncle will say I'm stingy."

"Have some tea!"

Han Guodong placed the teacup in front of Lu Yuan and said slowly.

"it is good."

Lu Yuan couldn't refuse him, so he could only sit there and drink tea.

However, he didn't know anything about these things at all, and no matter what kind of tea entered his mouth, it basically all tasted the same.

However, this tea tastes quite good.

"Uncle Han."

"Don't even think about taking this tea. It's my precious tea."

Having anticipated this, Han Guodong shook his head repeatedly, indicating that it was impossible for him to obtain the tea leaves.

Lu Yuanzhi decided to put the matter aside for the time being.

After chatting for a while, Han Guodong finally got down to business.

"How's business at the store lately? I heard your store is quite famous now?"

"It's just that the guests are giving me face; I don't have that much ability."

Lu Yuan doesn't believe that he's able to make money because of his own abilities.

"Don't be fooled by the amount of stuff you need for two days; it's not that much, and it'll be fine in a while."

He said these were all the truth.

In his view, he is currently just looking for something new, and once the novelty wears off, the business in the store will become mundane.

Of course, there were other considerations as well. Uncle Han worked in the Ministry of Commerce, and whether I could get an invitation to the trade fair depended on his decision.

Despite the fact that Uncle and Han Guodong have a good relationship, it's practically impossible to leverage that connection.

Don't be fooled by the small size of the houses here; the people who live here all have connections.

Everyone has several jobs here.

Han Guodong nodded slightly, but it was impossible to tell whether he was satisfied or not.

"If you can say that, it means your store is doing very well. I didn't think much of you when you opened the store before, but now it seems I was wrong about you."

"Uncle Han, don't get your hopes up too high. My shop is almost finished."

Lu Yuan shook his head, looking somewhat troubled.

Tell me in detail.

His words piqued Han Guodong's interest, and he immediately looked at him curiously, asking what was going on.

Lu Yuan had no intention of hiding anything and immediately spoke up.

"I don't sell many items in my shop, but the quality is excellent. It's no exaggeration to say that I'm the only one in the entire Shanghai who sells them."

"Since it's a unique business, why worry about not making money?"

Following up on his words, Han Guodong inquired further.

This is also what worries Lu Yuan the most.

"Yes, my store is not big enough. In fact, the area it can serve is only a few blocks. Compared with the whole of Shanghai, it is too small."

"People are giving me face now and are willing to spend money here because it's new and exciting. But once this week or two is over and everyone gets used to it, business will definitely decline."

"You seem to have little confidence in your business."

Han Guodong didn't realize the problem at first, but after listening to Lu Yuan's words...

He noticed that Lu Yuan seemed somewhat pessimistic about his business? Or rather, somewhat pessimistic.

This surprised him.

"You said it's one of a kind. I've tried the things you sell in your shop, and they are indeed delicious and very innovative. They should become a trend."

Don't be fooled by Han Guodong's seemingly low-ranking position; he's just a junior director in the Ministry of Commerce.

However, his position dictates that he must be highly capable, and he may even have a considerable understanding of the current economic trends.

He always says directly that stores located far away won't lose money, and that's basically true.

However, Lu Yuan offered a completely different perspective, a perspective entirely different from Han Guodong's.

"You can't say that. People from other places have to take a car or ride a bike to come here. It's fine once or twice, but who can come here to buy things every day?"

"This would exhaust people, so I said that once the business stabilizes after a while, we'll just leave it at that."

Lu Yuan said all this, but it's really just for one reason.

Purchasing power.

Although Shanghai has a high cost of living, being willing to spend money is another matter entirely.

Moreover, the price of the items he possesses indicates that they will not be consumed as everyday goods.

For the vast majority of people, it should be considered a mid-range luxury item to some extent.

Han Guodong looked surprised as he listened to Lu Yuan's words, because of Lu Yuan's opinion.

Compared to before, his face showed more seriousness.

"Then tell me, in your opinion, what your strengths are and what you should be, and how you should develop them in the future."

"Product quality is a factor that determines sales. Whether I want to admit it or not, I'm the only one in the entire Shanghai market, which also means..."

"I have a large enough market, and what I need to do is expand the market and let more people know about my products."

Lu Yuan had already come up with ideas about how to develop the business from here on out.

Sui Tingting didn't know much, and he didn't want to talk about it carelessly, but since someone asked, he took the opportunity to speak.

"I think we can start from several angles at the same time. Once Friendship Store gains recognition, I can open a branch."

"After that, we used various methods to increase brand awareness and build the Friendship Store brand effect, so that people would be willing to buy my products."

"As for the last method, it is to take advantage of people's tendency to compare themselves to others, making people feel that my things are good, and that not being able to buy my things is bad."

After saying a few words, Han Guodong was completely stunned.

He felt that the road ahead was far and unfamiliar, and the words he spoke left Han Guodong unsure how to respond.

"What exactly is this brand effect? ​​Why has no one ever mentioned it before?"

"It's actually quite simple. If I opened a shop near your house for ten years, and the things inside were cheap and affordable, and then another shop opened next to me, which one would you choose?"

Lu Yuan randomly chose an example and explained it aloud.

Han Guodong immediately realized what was happening and belatedly looked at him.