Inheriting a dilapidated ranch in North America, he became a billionaire through animal taming and t

That man was a worker for one of the ranch owners.

Cole called the rancher and warned him not to send anyone to Sunset Ranch again.

The rancher denied it on the phone, and Cole didn't say much before hanging up.

Su Chen returned from the police station and called Mike.

"Come to the ranch today to install additional protective measures."

Mike arrived in the afternoon with the construction team.

Su Chen led them to the breeding area and installed facial recognition access control at the entrance.

He recorded his own face.

They also recorded the faces of Emma, ​​Juan, Louis, old Jack, and Tom.

High-definition night vision cameras have been installed in the forage warehouse and Lingquan area.

There are six in total, providing full coverage without any blind spots.

After Mike finished setting up the equipment, he confirmed that the screen was synchronized to Su Chen's phone.

Dazhuang the brown bear was assigned to guard the entrance to the breeding area, on duty 24 hours a day.

Su Chen set up a makeshift shed next to the entrance.

Dazhuang lay prone in the shed, standing up whenever someone approached.

Juan and Luis took turns patrolling.

Record the people entering and exiting and the time every two hours.

Su Chen modified the feeding process, and only he and Emma knew the key steps.

The proportion of premium forage, the amount of spiritual spring water, and the timing of adding system supplements.

Su Chen handled everything personally.

Emma established a technology confidentiality system.

All data is encrypted and archived, and paper documents are locked in a safe in the treasure room.

Seeing the strong defenses, the five ranchers abandoned their infiltration plan.

They changed their tune and started publicly claiming that their beef was close to the quality of Sunset Beef.

One of them put up a sign at its store:

"Comparable to the legendary sunset cow, but priced at only one-third of its original value."

Upon learning the news, John posted a comparison picture at the entrance of the store.

On the left is the snowflake pattern of the Sunset Cow, and on the right is the beef pattern from that ranch.

Below the comparison image is a caption: "Can it even be compared?"

Long-time customers are sharing comparison photos on social media, with comments unanimously saying "it's incomparable."

The ranch hadn't sold a single piece of meat in three days, so they took down their sign.

Seeing this, the other four companies stopped advertising.

Su Chen did not actively attack his competitors; instead, he focused on improving the quality of his own products.

He had Emma compile a description of the differences between Sunset Cow beef and regular beef.

Illustrated with pictures and text, it is posted in the store and ranch display area.

After reading the explanation, tourists were even more impressed with the quality of Sunset Ranch.

Imitators suffered dismal sales and all abandoned false advertising.

Su Chen stood at the entrance of the breeding area, looking at the newly installed access control and cameras.

Emma came out of the main house, holding a notebook in her hand.

"Su Chen, the technical confidentiality system has been implemented, and all data is encrypted and archived."

Su Chen nodded.

"The protection upgrade is complete, and our core secrets are safe."

.......

A reporter from the local tabloid "Valley Weekly" in Baiyu Town called Su Chen.

"Mr. Su, I am a reporter from Valley Weekly, and I would like to interview you and Sunset Ranch."

Su Chen asked, "What kind of interview are you going to do?"

"Premium Beef, Ranch Success, Your Entrepreneurial Story"

Su Chen remained silent for a few seconds.

"Interviews are allowed, but the content must be truthful, without exaggeration or sensationalism."

The reporter agreed.

The next morning, the reporter drove to the ranch.

She was a woman in her thirties, with short hair, wearing glasses, and carrying a camera bag.

Su Chen greeted her at the entrance and showed her around the ranch.

The reporter took many photos.

I took pictures of the main house, the livestock shed, the pasture, and the cattle herd.

The focus of the photos was on the marbled beef from Sunset Cow.

Su Chen took a piece of ribeye meat from the cold storage room and placed it on the operating table.

The reporter took several close-up shots, as well as photos of the cold chain equipment and workflow.

The veterinarian happened to be at the ranch, and Su Chen asked him to be interviewed.

He spoke into the reporter's recording pen:

"I am the ranch's veterinarian, and I monitor the health of the calves from birth to slaughter."

"Sunset Beef is free of antibiotics, hormones, and diseases, and its nutritional content is three times that of ordinary beef."

The reporter asked, "Have you ever seen beef of this high quality?"

Ben said, "In my twenty years in the industry, this is the first time I've seen this."

John gave an interview at the store, describing the overwhelming demand and supply.

"There's a line as soon as we open in the morning, and we're sold out by the afternoon."

"Customers are all asking when the next batch will be ready for market."

The reporter photographed the store's refrigerated display cases and the crowds queuing up.

Mayor George was interviewed in his office.

"Sunset Ranch is a benchmark enterprise in Whitefish Town, driving the town's economy."

"Tourists came, restaurants became popular, hotels were fully booked, and tax revenue increased."

Anderson gave an interview at his own farm, where he spoke about Su Chen as he saw him.

"When Su Chen first arrived, the ranch was in terrible condition, with only five skinny cows."

"I looked down on him back then, but now? I'm impressed, he's truly talented!"

The reporter interviewed several high-end diners.

One diner said:

"I've eaten Japanese Wagyu and Australian Wagyu, but none of them taste as good as Sunset Beef. You can taste the difference in just one bite."

Another diner said, "It's expensive, but it's worth the price."

In an interview, Su Chen only talked about his aquaculture philosophy.

"Scientific feeding, ecological farming, and quality first."

After the interview, the reporter went back to organize the article.

Three days later, the Valley Weekly was published.

The front-page headline was "Sunset Ranch: Montana Hides Top-Tier Sacred Cattle".

Several photos were included:

Close-up of beef, panoramic view of the pasture, cattle grazing, Su Chen standing in front of the livestock shed.

The newspaper spread throughout Whitefish Town.

In the town's central square, several people were reading newspapers.

"Is this beef really that amazing?"

"The test results are out, how could they be fake?"

Residents from neighboring towns saw the report, drove to the ranch to visit, and bought beef at the store.

Restaurant owners from nearby counties called John.

"Can you supply the goods?"

John said, "We can't supply it right now; production is limited. We'll supply the local area first."

The boss asked, "When is the next batch?"

John said, "Wait for further notice."

The report was shared on local social media platforms, garnering over 10,000 views.

One person commented, "Montana has ranches like this? How come I've never heard of them before?"

Someone replied: "It's newly opened, the owner is of Chinese descent, and he's quite capable."

The secretary of the Western Montana Livestock Association saw the report and called Su Chen.

"Mr. Su, the association invites you to the state livestock show next month."

Su Chen asked, "What's the content of the exhibition?"

"Outstanding ranchers from across the prefecture participated in the exhibition, showcasing their livestock breeds, exchanging techniques, and connecting with the market."

Su Chen said, "I'll participate."

The secretary sent an invitation to Emma's email address.

Pierre was on a business trip in France when his assistant forwarded the report to him.

After Pierre finished reading, he put his phone on the table.

"Make plans, I want to go and check out this ranch."

The assistant said, "It's already scheduled for next Wednesday."

Pierre nodded.

Emma received an email from Pierre's assistant confirming that the inspection time remained unchanged.

She printed it out and placed it on Su Chen's desk.

Su Chen finished reading but didn't say anything.

Old Tom read the newspaper in the guardhouse, then took it and went into the main house.

"Mr. Su, you're in the newspaper."