Inheriting a dilapidated ranch in North America, he became a billionaire through animal taming and t
Chapter 44 High-end pricing controversy, public opinion ferments in the small town
"Top-quality forage costs at least $100 per kilogram."
"The cows drink mineral spring water, not tap water."
"The labor costs, disease prevention costs, and breeding costs combined are higher than raising ten cows."
The man had nothing to say.
Luke then asked, "Is five hundred dollars a pound expensive?"
"You should go check out the Bozeman Michelin-starred restaurant."
"An eight-ounce steak costs two hundred dollars, and it's not even made with Sunset Cows."
The crowd fell silent for a few seconds.
The veterinarian walked out of the store, holding a stack of papers, and posted them on the store entrance.
Someone went over to take a look.
Health quarantine certificate
[Meat Quality Inspection Report]
[Certified as antibiotic-free and hormone-free]
Standing at the entrance, I addressed the onlookers:
"I'm a veterinarian, and I've been monitoring these cattle from birth to slaughter."
"The meat quality exceeds the USDA Excellent standard."
"It has three times the nutritional value of regular beef."
Sheriff Cole drove by, stopped his car, and walked over.
He glanced at the price tag but didn't say anything.
He asked John to cut a small piece, fry it, and taste it.
Cole put down his fork and wiped his mouth.
"This meat is worth the price."
Someone in the crowd muttered to themselves.
Cole turned and looked at the group of people.
"Have you ever tried it? If you haven't, don't talk nonsense."
Cole is gone.
Upon hearing the news, Mayor George drove to the ranch.
Su Chen was feeding the cattle in the barn when he saw George's car parked at the door and walked over.
George got out of the car and opened the door.
"Mr. Su, people in town are talking about the price of your beef."
Su Chen said, "I know."
"Aren't you planning to lower the price?"
"We can't lower the price. The quality and cost are what they are; we can't reduce them."
George remained silent for a few seconds.
"I support you. High-end agriculture is the trend and can drive the economic upgrading of the town."
Su Chen showed George the slaughtering and processing room and the cold chain storage room.
George examined the marbling of the beef, the quarantine certificate, and the cold chain equipment.
"Mr. Su, your process is even more standardized than those of Postman's large ranches."
Su Chen didn't reply.
After George finished his tour, he drove away.
Upon hearing the news, the town bar owner drove to John's store and bought ten pounds of beef.
Someone asked him, "You bought it even though it's so expensive?"
The bar owner said, "I offer high-end drink packages, a steak with a bottle of red wine, for two hundred dollars."
That evening, the bar launched a Sunset God Beef Steak Set Meal.
Priced at $200 each, limited to ten units.
After trying it, some diners posted photos and reviews on social media.
"The best steak I've ever had in my life, bar none."
In the photo, the marbling of the steak is clearly visible.
Below the comments, some people questioned it, some believed it, and some shared it.
The negative public opinion gradually changed.
People started asking, "Where can I buy it?"
Someone replied: "John's Butcher Shop."
Others asked, "Can I pre-order? When will the next batch be ready for market?"
John's store sold two hundred pounds of beef that day.
Su Chen was at the ranch and didn't check his phone.
Emma came in, compiled the town's public opinion into a report, and placed it on his desk.
"Su Chen, the controversy continues, but the voices of approval are growing stronger."
Su Chen flipped through the report.
"Ignore them and focus on raising cattle."
Emma nodded and walked out of the study.
In the evening, the three ranchers met at a tavern outside town.
"Su Chen's beef must have been fed some kind of special feed."
"We stole his recipe and started making high-end beef."
"Yes, he sells for 500, we sell for 300, we're taking his market share."
After discussing it, the three of them drove home separately.
Ling Feng circled in the sky and saw three people stop for a long time on the outskirts of the ranch before returning to report.
Hei Feng stood in front of Su Chen, letting out a low whimper.
Su Chen patted Hei Feng's head.
"understood."
He walked to the fence and glanced outside.
The three people have already driven away.
Su Chen turned around and went back to the main house, picked up the phone and called Mike.
"Come to the ranch tomorrow; we need to install facial recognition access control in the breeding area."
"High-definition night vision cameras have been installed in the forage warehouse and the spring area."
Mike said, "Okay, I'll be there first thing tomorrow morning."
Su Chen hung up the phone.
Black Fang lay prone at the entrance, his eyes fixed on the outside of the ranch.
Su Chen sat in his study and opened the system panel.
[Ranch Security Status]
[Smart Fence: Normal]
[Number of surveillance cameras: 12]
[Pet Patrol: 5 wolves, 1 eagle, 1 brown bear]
Security Rating: S+
Su Chen turned off the panel.
It was dark outside the window.
Black Fang stood up and walked around the fence.
Lingfeng flew up from the roof and hovered in the air.
Dazhuang lay motionless at the entrance of the breeding area.
.......
The veterinarian arrived at the ranch at seven o'clock in the morning.
A beef sample was taken from the cold storage room and placed in an insulated box.
Su Chen asked Emma to go with him.
"You oversee the testing process to ensure fairness and transparency."
Emma nodded and got into Ben's car.
The two drove towards Bozeman and arrived at the state-level livestock testing center two hours later.
The testing center is a gray building.
A sign for the Montana Livestock Testing Center hangs at the entrance.
Ben carried the insulated box inside, with Emma following behind.
The receptionist registered the sample information and asked me to take the sample to the testing room.
The testing room is on the second floor, the door is closed, and you need to swipe a card to enter.
Ben rang the doorbell, and an expert in a white coat opened the door.
"Ben, here again?"
"This batch of samples is very important; please test them carefully."
The expert took the insulated box, opened it, and examined the beef sample.
"The snowflake pattern is nice."
Ben said, "It's not just good, you'll see after you get tested."
Emma waited in the hallway but didn't go in.
The testing began, and experts conducted a comprehensive analysis of the physicochemical properties of the samples.
Fat content, protein content, trace elements, and drug residues.
Each item must be tested.
Under a microscope, the muscle fiber texture is clearly visible and the density is extremely high.
The experts recorded the data in their notebooks.
The testing process lasted two days.
Su Chen waited for the results at the ranch without urging them.
John's store continues to sell beef, with limited daily supply, and people are lining up as soon as it opens in the morning.
Sunset Beef has been added to the menu at all the town's specialty restaurants, doubling the average order value.
Tourists drove here from a neighboring town.
After buying beef at the store, we visited the ranch's cultural relics exhibition area.
The number of visitors to the exhibition area has increased, and Juan and Luis take turns greeting visitors.
Anderson came again, this time taking the initiative to discuss cooperation with Su Chen.
"Mr. Su, I would like to learn grassland improvement techniques from you."
Su Chen looked at him.
"Technical knowledge can be shared, but core breeding secrets cannot be revealed."
Anderson nodded.
"I understand."
The two reached a preliminary agreement on cooperation.
They share grassland improvement experience, but their breeding techniques are separate.
Su Chen asked Emma to compile a set of basic information on rotational grazing and irrigation for Anderson to refer to.
Anderson thanked him and drove away.
......
The next afternoon, Ben and Emma returned from Bozeman.
Emma walked into the study with a brown paper envelope in her hand and handed it to Su Chen.
"The test results are in."
Su Chen opened the envelope and took out the report.
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