Huayu: Starting with Marketing Bad Movies

The money from Starlight Brilliant Company was scheduled to arrive at a later date.

As for the remaining two million shares, although he plans to bring in other investors, Xu Feng does not intend to go to them himself.

Just kidding. A director who makes 400 million at the box office, even if it's just marketing, is still a top director in the industry.

Once the news is released, a huge number of people will come knocking on our door seeking investment.

Actively seeking investment from others would be beneath Xu Feng's dignity and doesn't suit his current status.

He's no longer a newcomer; he doesn't need to beg for money anymore. Now it's the other way around.

Xu Feng had already decided that it would be first-come, first-served, and whoever acted the fastest would have the opportunity to make money.

Just as he was waiting for someone to come to his company, people from the Beijing Film Academy arrived.

It wasn't for investment purposes, but rather to invite Xu Feng to participate in a sharing session on the success of "The Warring States".

It's unclear whether this is the exact name, but that's roughly the idea: to have Xu Feng share his successful experience, analyze why he succeeded, and what impact it will have on the Chinese film and television industry, etc.

That's outrageous. What does this have to do with the Beijing Film Academy? And is it even necessary to hold a meeting about this kind of thing?

But Xu Feng still went. He was already labeled as a member of the Beijing Film Academy and was destined to be one of them.

Life is full of disappointments.

Even if he actually thinks it's ridiculous, he still has to go.

The Beijing Film Academy is exceptionally beautiful in June, and the most beautiful part is the girls walking around inside.

Some people have criticized the Beijing Film Academy for its selection process based solely on appearance, but Xu Feng firmly supports it.

These young and beautiful girls were a feast for his eyes.

"Hello, senior."

"Hello, Director Xu."

Many people greeted Xu Feng on the way. Although few people outside the city may know him as a director, many people at the Beijing Film Academy do. They were all very enthusiastic.

He was never this popular back in school.

When Huang Sanshi heard that Xu Feng had arrived, he stayed in his office and didn't dare to go out.

He used Xu Feng as an example to criticize the film "The Warring States" when it flopped. At the time, it didn't matter, but now that "The Warring States" has succeeded, it has become a bad thing.

It wasn't a big deal, but someone reminded him that as a teacher, he should be careful with his words and pay attention to the impact.

The meeting started quickly, and as Xu Feng had predicted, it was very boring.

To his dismay, some people criticized Xu Feng's marketing methods as vulgar, unethical, and having a negative impact on the entertainment industry.

Many people agree.

It can only be said that even if you succeed by resorting to crooked means, others will not be convinced and will look down on you.

This feeling is subtle, but it's real, just like how people with connections can't earn genuine respect.

Xu Feng appeared to be humbly accepting the instruction, but in reality, he didn't take it seriously.

If he doesn't succeed, he won't even have the right to sit here.

However, he remained calm.

Time will solve everything. As his status rises, this situation will no longer occur.

Even if someone does something wrong, there will always be someone to explain it for them.

After the meeting, the school leaders treated everyone to dinner and even opened several bottles of fine wine.

Therefore, the leader specifically reminded Xu Feng that when he went back later, he should make sure to have a driver take him, or find a designated driver, or if all else fails, the school should send him back.

On May 17, Gao Xiaosong was imprisoned for drunk driving and sentenced to six months in prison.

With the chicken that was killed, everyone knew the higher-ups' determination to crack down on drunk driving, and related incidents decreased significantly in a short time.

The school doesn't want anything to happen at this critical juncture, as it would damage the school's reputation.

Xu Feng nodded repeatedly; he was certain he wouldn't drive drunk and didn't want to become the subject of legal news.

Shocking! The director of the TV series "The Warring States" was arrested for drunk driving.

He can't bear the shame.

Incidentally, the school leaders also inquired about the next movie and learned that it had already begun preparations, so they asked him to try his best to find actors from the Beijing Film Academy.

The senior directors at Beijing Film Academy are all very individualistic and they all prefer to work with students from the neighboring Central Academy of Drama. They don't want Xu Feng, a rising star, to follow in the footsteps of those seniors and go astray.

Xu Feng nodded again.

Because the lead actor in his new movie is indeed from the Beijing Film Academy, and we won't talk about the others, but this time he is definitely a positive role model.

The lead actress he wanted to choose was Liu Yifei.

Xu Feng's choice of Liu Yifei was the result of careful consideration.

His initial choice for the lead actor was Wang Dachui. The film was inspired by "Unexpected," so casting Wang Dachui, the original male lead, was definitely the most suitable option.

However, Wang Dachui was not an actor, and at this time he had not yet entered the industry and was still doing voice acting, so he was very inexperienced.

It's not impossible to force him to be chosen, but it would require a long period of training and would consume a great deal of energy.

A great director might have the energy and confidence, but Xu Feng isn't really that dedicated to art.

He knew very well that he made movies to make money and to succeed. As for art, who would do art if there were no benefits?

The most crucial issue is that Wang Dachui lacks fame, which is a major drawback.

Lacking brand recognition means no boost to box office revenue, which is unacceptable to Xu Feng.

He doesn't care about any of his other flaws, but he really cares about this one.

After giving up on Wang Dachui, Xu Feng considered all the other actors in the entertainment industry, but ultimately felt that Liu Yifei was the most suitable.

She has a nickname, "Fairy Sister." Casting her in a nonsensical comedy film like "Unexpected" would create a contrast and make it easier to generate laughs.

What is the most universal and understandable form of humor for humans?

That is, it's easier to laugh when you see someone make a fool of themselves, especially a handsome man or a beautiful woman.

In the entertainment industry, Liu Yifei's looks are absolutely top-notch, regardless of other aspects.

From this perspective, Liu Yifei can be considered the most suitable actress to play the role in "Unexpected".

Okay, I'll stop pretending. Actually, Xu Feng just wanted her body.

He is despicable.

But then again, which man wouldn't be attracted to a fairy-like woman's body? She's finally transmigrated and has a cheat code; who could resist?

Imagine a female celebrity admired by thousands, writhing and submitting to your pleasure—it's enough to make anyone's blood boil.

Other women may be beautiful, but none of them can match the fame and star power of a celebrity.

After the banquet, the school specially sent someone to take Xu Feng back, because they were genuinely worried that something might happen to him.

Companies in the entertainment industry also got wind of the news that Xu Feng's new movie was about to start filming, and they came as soon as they heard about it. Enlight Media arrived the earliest, and Xu Feng gave them a share of one million, allowing them to take 10%.

The remaining 10% was for China Film Group, a decision Xu Feng had made long ago.

Incidentally, Xu Feng also met with Liu Yifei, intending to persuade this "fairy sister" to be his lead actress.

Other movies are one thing, but comedies, especially nonsensical parodies, make Xu Feng genuinely worried that Liu Yifei won't act in them.

This movie will damage her image to some extent.

Therefore, Xu Feng didn't even give her the script, fearing that Liu Yifei would reject him directly.

Although Xu Feng was confident that this movie would make money, others didn't know; before the movie was released, who knew the outcome?

Soon, Liu Yifei replied and arranged to meet Xu Feng.

"I really didn't expect Director Xu to ask me to act in a movie."

This was Liu Yifei's first sentence after they met.