My son is a reincarnated soul; I overheard his inner thoughts and became the richest man.
Chapter 59 First Battle in America! Walmart Bows Down
After comforting Lin Wan, Chen Feng didn't forget Su Qing downstairs.
He then went downstairs to Legend Network and synchronized the same salary adjustment plan there.
After all, both are flesh and blood.
Legendary Networks is currently the group's number one cash cow. There's no reason for the hardware department to get all the profits while the game department doesn't even get a sip. Chen Feng wouldn't allow such favoritism.
three days later.
The massive Boeing airliner pierced the clouds, and Chen Feng embarked on his journey to America.
Besides Chen Feng himself, the group also included a senior translator he hired at a high salary, and a special envoy assigned by IDG.
This man's surname is Zhou, his given name is Kai, he is around thirty years old, and he is a shrewd and capable man.
After a long flight of more than ten hours, the plane finally landed smoothly at New York's John F. Kennedy International Airport.
As soon as they stepped out of the arrival hall, Zhou Kai scanned the area with sharp eyes, then pointed ahead and said to Chen Feng, "Mr. Chen, the people sent by headquarters to pick us up are over there. Let's go over there."
Chen Feng looked in the direction he was pointing and saw a tall, blonde, blue-eyed young woman holding up a sign to welcome people to the airport.
The pinyin "CHEN" is written in bold bold on it.
Beside this blonde woman stood a black bodyguard in a suit, exuding an imposing aura, as imposing as an iron tower.
The group quickly stepped forward, and Zhou Kai fluently exchanged a few words with them in English, identifying himself.
The blonde woman then turned to Chen Feng, a professional and warm smile on her face, and extended her right hand, saying, "Hello, Mr. Chen. I'm Emily, an administrative assistant at IDG's New York headquarters. It's a pleasure to meet you."
Chen Feng's English was limited, so the translator next to him immediately began to translate in a low voice.
Chen Feng nodded slightly and shook hands with her gently: "Hello, Miss Emily, I am Chen Feng."
After the translation was relayed, Emily, still smiling, said:
"Mr. Chen, your hotel has been arranged, and the car is outside. You can check in first and adjust to the time difference."
"Also, I'd like to confirm when would be a convenient time for you to meet with our Senior Vice President, Mr. William? I'd like to coordinate a time in advance."
After a moment's thought, Chen Feng replied, "Let's set it for tomorrow afternoon."
"Okay, I will report to Mr. William shortly. He will be in charge of receiving you and discussing the follow-up matters with you."
Thank you for your trouble.
The group followed Emily into a spacious black minivan.
Not long after, Chen Feng and his group checked into a luxury hotel in Manhattan.
The following afternoon at 2:30.
Emily arrived at the hotel lobby on time and picked up Chen Feng and his group to head to the IDG US headquarters building.
"Mr. Chen, welcome to New York."
William was a white man nearing forty, with a high-bridged nose and sharp eyes.
Upon seeing Chen Feng enter the office, he immediately stood up and warmly greeted him.
"Hello, Mr. William, it is an honor to meet you here."
Chen Feng responded politely through the translator.
"Please sit down."
After everyone was seated, William took two items out of the drawer and placed them on the table—the F1 and T1 players from Fengtian Technology.
William pointed to the two machines and said with a smile, "Mr. Chen, I specially asked my partner in China to send these over. I've been testing them for the past few days."
"I must admit, these are two amazing masterpieces. Both their industrial design and operational logic are flawless. I have every reason to believe that they will cause a sensation as soon as they hit American shelves."
Chen Feng smiled calmly: "Thank you for your praise, Mr. William. I am also very confident in their performance in the US market."
"So, shall we get down to business?" William turned slightly to the side, getting to the point.
"Okay." Chen Feng nodded.
William placed his hands on the table and said seriously, "Now that I know you arrived yesterday, I have already spoken with the senior management of Walmart Group in advance, and they said they can arrange a meeting at any time in the next two days."
"What specific time would be suitable for you?"
"In addition, we have also made initial contact with the four major record labels in the United States, and they have shown great interest in the business of licensing digital rights."
"As long as you are ready, the company can arrange a tripartite meeting at any time to finalize the details of copyright licensing."
Chen Feng tapped his fingers lightly on the armrest, and after a moment of contemplation, said, "Mr. William, if it's convenient, let's schedule the meeting at Walmart for tomorrow morning."
"As for the Recording Industry Association... we can talk about it after we've settled the retail channels."
"No problem." William nodded and noted it down.
Then, he changed the subject, looking at Chen Feng meaningfully: "Mr. Chen, if your company wants to acquire the vast music libraries of the four major record associations, the required copyright fees would be astronomical. The funds previously injected by IDG China may not be enough."
"Would you be interested in accepting an investment from IDG's US headquarters?"
Chen Feng raised an eyebrow slightly.
Seeing this, William smiled and explained, "Although they are both called IDG, the Chinese branch and the US headquarters are relatively independent in terms of financial accounting. Our headquarters is also very optimistic about the prospects of Fengtian Technology and hopes to participate in it."
Chen Feng understood, and after a moment's thought, he said, "Currently, Fengtian Technology's cash flow is quite sufficient, and there are no plans to launch a new round of financing for the time being. However, if we really need a large amount of capital for expansion in the future, I wouldn't mind giving you priority consideration."
William smiled and nodded: "Okay, we look forward to in-depth cooperation with Mr. Chen at any time."
He knew very well that a smart person like Chen Feng wouldn't easily give in, but he didn't completely block the way either.
As long as you stay in close contact, opportunities will always arise.
After exchanging a few more pleasantries, Chen Feng and his group got up to take their leave.
Not long after returning to the hotel to rest, Zhou Kai knocked on the door and came in to report: "President Chen, William has confirmed that Walmart's business representative is scheduled to meet with you at 10:00 AM tomorrow."
Chen Feng had no objection to this and nodded to indicate that he understood.
......
The following morning.
Accompanied by Zhou Kai, Chen Feng once again stepped into the IDG New York headquarters building.
To demonstrate the importance attached to this collaboration, and also out of respect for IDG, Walmart specially dispatched a regional vice president to lead the team, accompanied by three actuaries and legal personnel.
The meeting was held in a high-rise conference room with a panoramic view at IDG.
This is a long and intense tug-of-war.
Walmart is very firm on the entry fee and sales commission, refusing to budge an inch.
Chen Feng negotiated with the other party for two whole hours, until his mouth was dry, before finally settling on a plan that both sides could barely accept: a 6% channel usage fee, plus a 2% fixed sales commission.
In total, Walmart will take 8% of the sales revenue.
This percentage is slightly higher than IDG's previous estimate of Amazon's online commission, but it is within Chen Feng's bottom line.
However, when you calculate the costs carefully, they are truly staggering.
If the original price of $349 for F1 is followed, Walmart would have to pay nearly $28 in "tolls" for every car sold, which is equivalent to more than 200 yuan.
This is more than two or three times higher than the sales cost of domestic directly operated stores.
in the country, the combined commission for a single machine for the salesperson and store manager is only about 70 or 80 yuan.
"The US's labor and distribution channels are indeed money-devouring beasts."
Chen Feng sighed inwardly.
Fortunately, the profits are in US dollars, and with the domestic export tax rebate policy for high-tech electronic products, the profit margin is still quite considerable.
In order to offset the high channel costs, Chen Feng immediately decided to adjust the pricing strategy.
「F1的北美零售价定为369美元;T1的128M版本定为159美元,256M版本定为189美元。」
After recalculation, the gross profit per F1 car can be maintained at around $120, and the two T1 versions can guarantee a profit of $40 to $55. Converted to RMB, this is actually more than what is earned domestically.
After signing a thick stack of cooperation memorandums, Chen Feng walked out of the conference room and immediately dialed Lin Wan's overseas phone number.
"Mr. Lin, the distribution channels have been secured. Arrange for the factory to ship the goods immediately; the first batch of containers must depart within two weeks."
Chen Feng's tone was decisive, "Also, expedite your visa application. Once I return to China and finish the handover, you'll have to fly over here. The preparation and subsequent operation of this branch office will depend on you."
Having secured deals with offline retail giants, opening an online store on Amazon was relatively straightforward.
Chen Feng entrusted Zhou Kai with the entire task of following up, since there was IDG's green channel, and approval was only a matter of time.
......
For the next three days, Chen Feng's schedule was packed.
With William's introduction, he visited the four major copyright organizations in the United States without stopping: ASCAP, BMI, SESAC, and SoundExchange.
However, the results of the contact made Chen Feng frown.
These bigwigs who hold the copyrights are simply treating Fengtian Technology like a fat sheep waiting to be slaughtered.
Industry leader ASCAP immediately offered a base annual licensing fee of $1400 million, plus 55% of download revenue as a cut.
The second-largest player, BMI, was equally ambitious, asking for $1200 million and insisting on a profit-sharing ratio of over 50%.
Even the other two smaller companies had entry fees between $800 million and $900 million.
Chen Feng was pressing the calculator in his hotel room, his head aching from the calculations.
To acquire the copyrights of all four companies, the initial licensing fee alone would cost over 40 million US dollars, equivalent to more than 300 million RMB.
Although Fengtian Technology currently has a round of financing from IDG and domestic profits to support it, if it continues to spend its money in this way, its cash flow will immediately become strained, or even break down.
Should they continue to raise funds and burn through cash, or find another way out?
Chen Feng was caught in a dilemma.
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