My son is a reincarnated soul; I overheard his inner thoughts and became the richest man.
Chapter 47 God-Level Marketing! Son's Voice Makes Another Great Contribution
Chen Xiaotian took off his headphones, pretended to be thinking, and said seriously to Chen Feng, "Dad, these two machines are pretty cool, much better than Rio."
"However, I have a few suggestions."
First, the corner is a bit sharp; it hurts my hand after holding it for a while. Could you round it off a bit?
"Secondly, this roulette wheel is a bit stiff; it would be better if it were smoother. Also, the menu is a bit tricky to find songs; could you simplify it?"
Chen Feng had already heard his thoughts, and now feigned surprise, exclaiming, "Wow, as expected of my son, you're so observant! These questions are crucial."
"Okay, I'll have the tech team fix it tomorrow. Xiao Tian, you can keep these two machines for now. If you find anything else that's not working properly, just let me know."
"Okay! Thanks, Dad!" Chen Xiaotian happily carried the two machines back to his room.
......
The next morning, Chen Feng arrived at the company and dumped all the suggestions his son had made—rounded corner design, optimized wheel damping, and simplified UI interface—onto Zhou Hai.
After listening, Zhou Hai nodded repeatedly, exclaiming, "Great minds think alike!" and immediately led his team back to revise the plan.
Two days later.
In the conference room of Fengtian Technology, senior executives gathered.
In addition to Lin Wan and Zhou Hai, the three newly hired directors—Human Resources Director Zhao Cheng, Marketing Director Zhao Ya, and Finance Director Qian Hui—were also present.
This is the first formal high-level meeting since the establishment of Fengtian Technology.
Chen Feng sat in the main seat, looked around, and said in a deep voice, "Everyone, the product design of the two MP3 players is nearing completion. The next step is the crucial moment of launching them to the market. Everyone needs to be fully engaged."
His gaze first fell on Zhao Cheng, the human resources director.
"Director Zhao, recruiting is the top priority. Connect with the heads of each department to identify staffing shortages, create a list, and bolster your teams as quickly as possible. I need a team capable of handling tough challenges."
"Okay, Mr. Chen, I've already drafted the recruitment plan, and we'll start large-scale interviews this week," Zhao Cheng replied efficiently.
Chen Feng nodded and turned to Marketing Director Zhao Ya: "Director Zhao, you have a heavy responsibility. I need you to come up with a complete marketing plan as soon as possible, not only to differentiate your promotion for F1 and T1, but also to make our Fengtian brand well-known."
"We want consumers to know that domestically produced goods can also be high-end and exquisite."
Zhao Ya confidently closed the pen cap: "Understood, Mr. Chen. I'll give you the first draft of the plan this Friday."
Finally, Chen Feng looked at Lin Wan.
"President Lin, your task is the most important; you are in charge of overseeing the overall situation."
"First, there's the production line issue. We need to acquire a mature electronics manufacturing plant specifically for producing F1 cars, and we must have complete control over quality control. At the same time, we need to find a reliable contract manufacturer to handle the mass production of the T1."
"Second, channel development."
Chen Feng tapped his fingers on the table. "Initial production is limited, and we need to establish a brand image, so we won't be using the traditional distributor model for now. We're going to operate through direct sales!"
"We must open a flagship store in each of the major cities of Beijing, Shanghai, Guangzhou, Shenzhen, as well as core provincial capitals like Hangzhou and Nanjing. The decoration should be high-end and reflect a sense of technology."
"You can leverage this. Su Qing's ground promotion team is all over the country, and they are most familiar with the business districts in various places. You can connect with Su Qing and have her people help you choose the location, which will save a lot of time."
"In fact, if needed, we can directly transfer a group of elites from the field sales team to the marketing department to strengthen our sales force."
"Okay, Mr. Chen! I'll take care of it right away." Lin Wan took notes carefully.
"Everyone."
Chen Feng stood up, his gaze resolute. "Whether Fengtian Technology can become an instant success depends on this battle."
"Meeting adjourned!"
With Chen Feng's command, the entire sophisticated machine of Fengtian Technology began to operate at high speed.
Lin Wan was so busy she barely had time to breathe.
While coordinating with Su Qing, she mobilized "Legend's" nationwide ground sales network to collect information on prime storefronts in core cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Hangzhou.
On one hand, they were constantly shuttling between various industrial zones in Pudong, inspecting electronic contract manufacturers that met their requirements.
Human Resources Director Zhao Cheng also went all out, with recruitment ads flooding major newspapers and job markets, and fresh blood continuously being brought in to various departments.
Everything is proceeding at a rapid pace.
Two days later.
Marketing Director Zhao Ya walked into Chen Feng's office carrying a thick business plan.
Chen Feng carefully reviewed it and had to admit that Zhao Ya, as expected of someone from a major company, had done a solid job with a well-organized and logical plan.
But he always felt something was missing, the kind of "nuclear weapon" that could catch people's eye and instantly ignite the market.
After a moment's thought, Chen Feng decided to ask his family's "expert advisor" for advice.
That evening, Chen Feng took the proposal back to his home on the Bund and casually placed it on the coffee table in a prominent position in the living room. He then pretended to go back to his bedroom to change clothes, but actually left a crack in the door to observe secretly.
Knowing son Moruo father.
When Chen Xiaotian came home from school, he had just put down his schoolbag when his eyes were drawn to a folder on the coffee table with the word "Top Secret" printed on it.
He looked around and, seeing that his father wasn't in the living room, his curiosity was instantly piqued, and he furtively opened the proposal.
Hiding behind the bedroom door, Chen Feng held his breath and focused intently. Soon, the familiar voice entered his mind once again.
This plan... is quite professionally done, very solid and reliable.
[But isn't this GG advertising strategy too conservative? Only advertising GG on local TV stations and in newspapers?]
[Since Dad's planning to open flagship stores in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, his ambitions definitely extend beyond that. F1 and T1 are meant to be national-level products; he needs to broaden his horizons!]
At times like these, getting on CCTV is a must! While CCTV's top advertising slots are expensive, they represent a nationwide audience. In this day and age, appearing on CCTV is a golden ticket, a guarantee of credibility.
Instead of scattering our efforts across various local TV stations, we should concentrate our firepower on CCTV. Once brand awareness is established, opening branches will be a natural progression.
Hearing this, Chen Feng nodded secretly.
This kid has a sharp eye; he grasped the key point immediately.
Immediately afterwards, Chen Xiaotian's inner voice rang out again, his tone tinged with excitement.
[Also, this plan is missing a crucial element! It's missing a memorable, explosive moment!]
We sell MP3 players, music players; the core experience is, of course, "hearing." How did BBK's music phones become so popular? Wasn't it because of that catchy, addictive song?
How did that melody go again? Right... "Da leng da leng da leng..."
[This piece of music is called "I Caught a Cold in That Corner," I think it hasn't been released yet?]
[This is a killer feature! The melody is extremely simple, with no lyrics, just a female voice humming, but that ethereal, pure feeling is unforgettable after just one listen; it's practically addictive.]
I need to figure out how to transcribe this piece. Tomorrow I'll find a music student, hum it to him, and ask him to transcribe the score for me.
[The reason... I just told my dad it was written by a musical genius I met online, and I bought it because I thought it sounded good. Anyway, there are so many talented people online these days, my dad wouldn't suspect anything.]
[Have the student who copied the music sign a confidentiality agreement and a copyright transfer document, give him a few hundred yuan as a writing fee, and the copyright will belong to us.]
Chen Feng, who was in the bedroom, was stunned by what he heard.
"Da leng da leng"? What kind of catchy song is this? Just hearing the description makes it sound a bit magical.
Chen Xiaotian continued his brainstorming session:
[A catchy tune isn't enough; you also need visuals. This slapstick comedy needs two versions, precisely targeting two different user groups.]
[The student version is the main attraction, so we absolutely must find a sweet-looking, incredibly pure-looking girl to play the role. Definitely don't let her wear those sack-like school uniforms from back home; that's so outdated.]
[Wear a Japanese-style uniform: a pleated skirt, a white shirt, and a small bow tie! That youthful, vibrant feeling will instantly come through.]
[Filmed in a beautiful music video style, a girl wearing a white T-shirt strolls along a tree-lined path on campus, with the melody of "da len len" playing in her headphones... Which student wouldn't be confused by this scene?]
[As for the white-collar version, let's go for an urban chic style. Towering office buildings, sophisticated career women, holding elegant F1 cars, enjoying a moment of musical tranquility amidst the hustle and bustle.]
[Once this song is played, it will definitely become a nationwide hit. When everyone hears this melody, our MP3 will immediately come to mind.]
[By the way! This piece of music must be pre-installed on every machine before it leaves the factory, as a test track! That's called brand imprinting!]
After listening to his son's complete plan, Chen Feng leaned against the door frame, unable to stop the corners of his mouth from turning up.
CCTV's "GG" (a Chinese internet slang term for a controversial or malicious video), catchy songs, Japanese-style school uniforms, dual-version distribution...
This isn't the brain of a primary school student; this is the brain of a top-tier marketing master!
Especially that "Da Leng Da Leng" tune, although he hadn't heard it yet, Chen Feng could already vaguely sense its power.
"Good lad, you've helped your dad a lot again this time."
Chen Feng straightened his clothes, pushed open the door and walked out, a gentle smile on his face: "Xiao Tian, what are you looking at so intently?"
Chen Xiaotian was startled and quickly closed the proposal, putting on an obedient act: "No...nothing, I was just looking at my dad's company documents, and I don't even recognize all the words."
"Haha, feel free to look around."
Chen Feng rubbed his son's head, already planning how to "transmit" these ideas to Zhao Ya tomorrow.
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