Title: Reborn in Handong, Starting with an Investment in Gao Yuliang

In 1995.

Giving away home appliances for free is a business practice that is beyond everyone's comprehension.

In Su Zhenbang's view, this was no longer doing business; it was purely burning money.

"This is not a cost, it's an investment."

Liang Cheng corrected him.

"What we're investing in is an exclusive sales channel, the closest GG position to consumers."

"Think about it, a young man has been playing games all afternoon, his mouth is dry, and there's a freezer in front of him filled with ice-cold drinks. Wouldn't he buy one?"

"When he discovers that this shop only offers our unique drink, do he have any other options?"

Liang Cheng's words struck Su Zhenbang like a heavy hammer.

He began to think along these lines, and the expression on his face slowly changed from shock to contemplation.

Liang Cheng didn't give him much time to think.

He picked up the phone on the table and dialed Li Hao's number directly.

The call was answered quickly.

"Hey, Haozi."

"I made a new drink called 'Icy Power,' and it tastes amazing."

"Show me all your hotels and KTVs, all the venues. I'll provide the freezers for free, and you can have the goods first; we'll settle the payment after they're sold."

Li Hao on the other end of the phone was clearly taken aback.

He then chuckled.

"Brother Cheng, since you personally asked, what else is there to say! Okay, just have someone deliver it directly!"

hang up the phone.

Liang Cheng looked at Su Zhenbang, who was already somewhat dazed.

"Let's do it this way."

"Go and buy as many freezers as possible right now. Send out all the salespeople and bombard every place in Jingzhou where young people gather with freezers!"

"If you don't have enough money, I'll figure something out."

Liang Cheng's tone left no room for argument.

Su Zhenbang looked at the young man in front of him, and his heart was filled with turmoil.

He finally understood.

The difference between myself and this new boss is not just in terms of courage.

It's also about the dimension of thinking.

......

Liang Cheng's crazy plan caused a huge uproar within the factory.

But this time.

No one dared to question it publicly anymore.

Having learned from the failed supermarket promotions, everyone chose to remain silent.

They were just watching with a "let's see what happens" attitude, wanting to see just how long this young boss could burn through all that money.

However, the market's response came faster and more violently than anyone had anticipated.

Jingzhou University Town.

In an internet cafe called "Speed ​​Space".

Smoke swirled around.

Dozens of bulky CRT computers were occupied by young people working through the night.

The sounds of keyboard typing and mouse clicking filled the air.

A boy with dyed yellow hair scratched his head in frustration.

On the screen, the character he was controlling had just been killed.

"Damn it, I'm dying of thirst."

He got up and walked to the door, where a brand new freezer stood next to the counter.

The freezer was entirely white, with a striking yellow poster affixed to it.

"Youth is for living life to the fullest!"

A line of large, provocative characters.

Below is a sleek yellow bottle.

"Boss, give me a bottle of this yellow water."

The boy pointed to the freezer.

The boss took out a bottle of "Ice Power" from inside. The bottle was covered with a layer of fine water droplets and felt icy to the touch.

The boy returned to his seat and unscrewed the bottle cap.

With a "plop" sound.

He tilted his head back and took a big gulp.

next second.

His eyes suddenly lit up!

A refreshingly cool, sweet and sour liquid instantly slid down my throat and into my stomach.

The fatigue and heat from staying up all night seemed to be instantly washed away at that moment.

Every pore feels refreshed.

Holy crap!

The boy couldn't help but swear.

"This water in the yellow bottle is awesome!"

His companion turned around upon hearing the noise and asked curiously, "What's that? Why are you so excited?"

"Try it."

The blond-haired boy handed over the bottle.

His companion took a sip with some skepticism.

His expression changed instantly.

"Damn, this is really good! It tastes much better than that Jianlibao stuff!"

"Boss! Give me a bottle of that one too!"

And so the spark was ignited.

One pass ten, ten pass a hundred.

Its unique taste, coupled with the motto "Youth is all about living life to the fullest!"

This slogan perfectly captures the psychology of young people.

Like a sweet virus.

It quickly spread to internet cafes, game arcades, and billiard rooms of all sizes in Jingzhou.

"Boss, do you still have iced tea?"

"Sold out? Damn, what's the point of having this freezer then?!"

"Another case of iced tea, please! Iced!"

Those small business owners who were previously skeptical about free freezers.

Looking at the empty shelves and freezers, and then at the thick wad of cash in their hands, they couldn't stop smiling.

They picked up the phone and practically yelled an order to the factory.

In the factory office.

That red telephone.

It hasn't stopped since two days ago.

The ringing grew more and more urgent, as if playing a stirring symphony.

"Hello! Is this the food factory? We need to restock! Urgent restock! Five hundred cases, please!"

"This is Starlight KTV! One thousand cases! Yes, one thousand cases! Deliver them right away!"

"What? There's a queue? I don't care, I'll pay extra! It has to be delivered today!"

The clerk who answers the phone.

My voice is hoarse from shouting.

Her face, however, was filled with an almost frenzied excitement.

And those salespeople who used to grovel before supermarkets and shopping malls.

At this moment, they have all become highly sought-after.

They drove all the factory's trucks around Jingzhou City.

They were exhausted, but their faces were flushed and their eyes were shining.

Wherever they went.

All they had were the warm smiles of the bosses and the cigarettes they offered.

They had never experienced this feeling of being admired.

In Su Zhenbang's office.

He was holding a thick stack of orders.

The stack of papers was thick and heavy.

So heavy that his hands were trembling violently.

Five hundred boxes, one thousand boxes, two thousand boxes...

The numbers above.

Each one felt like a powerful punch, slamming into his heart.

The amount of soft drink he sold in his lifetime.

All of them combined probably don't even equal the number of orders placed in the last two days.

With trembling hands, he dialed Liang Cheng's number.

The moment the call connected.

Su Zhenbang's eyes instantly reddened.

"Mr. Liang... Mr. Liang!"

His voice was filled with barely suppressed excitement, even a hint of sobbing and extreme admiration.

"We did it! It exploded! It completely exploded!"

"Orders, orders are pouring in like snowflakes! Our phones are ringing off the hook! Our warehouse is almost empty!"

Su Zhenbang reported the battle results incoherently, like a soldier eager to claim credit with his general.

He understood completely.

The difference between himself and this young new boss was like the difference between a firefly and the moon.

What connections, what experience.

They are utterly vulnerable in the face of absolutely superior business thinking.

"As expected."

On the other end of the phone.

Liang Cheng's voice remained calm, as if he were talking about a trivial matter.

"President Su, don't just get excited, now is the crucial moment."

Su Zhenbang immediately composed himself and respectfully asked, "President Liang, what are your instructions?"

"First, the production line must not stop for 24 hours, with three shifts and full capacity, producing as much as possible."

"Second, go to the Administration for Industry and Commerce immediately to check if the 'Ice Power' trademark and our formula patent have been approved. We cannot give anyone the opportunity to imitate us."

"Third, and most importantly."

Liang Cheng paused.

"Immediately release the news to the public, saying that the food factory is going to hold a 'Handong Province Distributor and Agent Conference'."

"A conference for agents?" Su Zhenbang was taken aback.