Title: Reborn in Handong, Starting with an Investment in Gao Yuliang

The night was dark.

In the Su family's living room, only a dim yellow table lamp was on.

A suffocating atmosphere filled the air, mixed with a strong smell of smoke.

When Su Qingyu returned home, this was the scene that greeted her.

Su Zhenbang sat hunched over on the sofa, like a statue that had lost its soul.

The ashtray in front of me was already full of cigarette butts, like a small graveyard.

I heard the door open.

Su Zhenbang shifted slightly, but did not turn around.

"Dad, what's wrong?"

Su Qingyu walked to his side, her brows furrowing slightly.

My father has been acting very strangely these past few days.

During the day, I could barely maintain my composure at the factory, but as soon as I got home, I felt like my backbone had been ripped out.

"It's nothing, I'm just a bit busy at the factory, and I'm tired."

Su Zhenbang's voice was hoarse, revealing a deep weariness.

Su Qingyu did not ask any further questions.

She silently went to the kitchen, poured a glass of water, and placed it in front of her father.

Then, I sat quietly on the single sofa on the other side.

She knew her father's temperament; he was stubborn and unwilling to show the slightest vulnerability in front of his daughter.

A long silence fell over the living room.

Only the old-fashioned wall clock emitted a monotonous ticking sound.

Finally, Su Zhenbang seemed to have his last pretense shattered by this voice.

He exhaled a long breath.

"Qingyu, am I really useless?"

Su Qingyu's heart sank.

"Dad, why would you think that?"

"Product promotion...failed."

Su Zhenbang's voice was very low, as if he had used up all his strength.

"I went to everyone I knew, all those shopping malls and supermarkets that used to beg us to supply them..."

"Not a single company is willing to buy our products."

"They said that two yuan a bottle is an exorbitant price, a price only a madman would set."

Su Zhenbang gave a self-deprecating laugh, a laugh that sounded even worse than crying.

"Some people even told me to my face that our business is called 'iced black tea' and advised me to close down as soon as possible to avoid losing even more money."

Su Qingyu felt as if an invisible hand was gripping her heart.

She could imagine her father, who was always very concerned about his image.

At those dinner parties, how did you put on a smiling face and endure the ridicule and mockery?

"Dad, this isn't your fault."

"The problem lies with Liang Cheng's pricing and strategy. We should tell him and ask him to adjust them."

"No!"

Su Zhenbang suddenly raised his head, his eyes bloodshot.

"He pulled the factory back from the brink of bankruptcy, paid our wages, and paid off our debts."

"I can't let him look down on me if I can't even handle this small thing!"

"I, Su Zhenbang, cannot let him think I'm a useless piece of trash!"

Looking at her father's appearance, Su Qingyu felt a pang of sorrow in her heart.

She stood up, but her tone became unusually clear.

"Dad, this isn't about saving face."

"New products sitting in the warehouse are causing huge cost losses every day."

"You must tell Liang Cheng the truth tomorrow and let him make the decision."

Su Zhenbang's lips moved, as if he wanted to refute, but he couldn't utter a word.

"If you don't tell me."

Su Qingyu's eyes were clear and bright.

"I'll go see him in person tomorrow."

This sentence became the last straw that broke Su Zhenbang's back.

He slumped back onto the sofa, closed his eyes, and after a long while slowly nodded.

Early the next morning.

A black Santana stopped at the factory gate.

Liang Cheng pushed open the door and got out of the car.

He could sense that the atmosphere in the factory was a bit strange today.

in the office.

Su Zhenbang and Su Qingyu had been waiting for a long time.

Su Zhenbang had dark circles under his eyes and looked haggard, as if he hadn't slept all night.

"President Liang..."

He stood up, looking embarrassed, unsure of what to do with his hands.

Liang Cheng pulled out a chair and sat down, looking at him calmly.

"Speak."

These two simple words carry an irresistible aura.

Su Zhenbang took a deep breath and recounted the setbacks in the promotion over the past few days.

From the disdainful look from the supermarket purchasing manager to the ridicule from colleagues at the dinner table.

He didn't hide anything at all.

With each word he spoke, his head drooped a little lower.

In the end, he almost dared not look at Liang Cheng's face.

"President Liang, I'm so sorry, I've let you down."

"It's my incompetence that ruined everything."

The office was deathly silent.

Su Qingyu's heart was in her throat.

She looked at Liang Cheng nervously, afraid that he would fly into a rage.

However, there was no anger on Liang Cheng's face.

He didn't even move his eyebrows.

After listening to Su Zhenbang's account, he simply nodded.

"I had expected this outcome."

Although Liang Cheng had previously instructed everyone to focus the promotion efforts on young people, he also knew that things might not go so smoothly.

After all, the people in the factory were all experienced salespeople, and Su Zhenbang was a self-made businessman.

They won't completely convince themselves all at once.

It still requires a process of failure.

Only these people will realize that their advanced ideas are beyond their comprehension.

What?

Su Zhenbang and Su Qingyu were both stunned. They hadn't expected Liang Cheng to say that.

Liang Cheng stood up and walked to the huge map of Jingzhou hanging on the wall.

He picked up a red marker.

"From the very beginning, I never expected anything from these places."

As he spoke, he drew one cross after another on the map, marking the locations of large shopping malls and supermarkets.

The movements were swift and decisive.

It's as if what's been crossed out isn't the sales channels, but a pile of useless garbage.

Looking at those red crosses.

Su Zhenbang's heart was bleeding.

Those were all connections and resources he used to be very proud of.

"Our battlefield is not here."

Liang Cheng threw down his pen and turned around.

His gaze swept across the map, then he pointed heavily at several areas with his finger.

"Here, here, and here."

"The convenience stores around Handong University Town, the internet cafes, game arcades, billiard halls in the city center, and the newly opened KTVs and bars."

"These are our main areas of focus."

Liang Cheng sat back down in his chair, leaning forward slightly, his gaze sweeping over the father and daughter in front of him.

"Let me repeat my theory."

"Our target customers are not housewives who go to the supermarket with their shopping baskets and compare prices for every few cents."

"Our target audience is young people!"

"They pursue trends, crave individuality, are not price-sensitive, but are extremely picky about taste and experience."

Su Zhenbang and Su Qingyu listened quietly.

Liang Cheng had said these things before.

But now, listening to it again after considering the reality of the crushing defeat, I have a completely different feeling.

"Therefore, our strategy also needs to be changed."

Liang Cheng held up one finger.

"Starting today, all sales representatives, stop going to supermarkets and stores. I'm giving you a new task."

He looked at Su Zhenbang, a slight smile playing on his lips.

"Consignment, plus freezer."

"What?" Su Zhenbang didn't understand.

"We provide refrigerators free of charge to internet cafes, game arcades, and KTVs with high traffic."

Liang Cheng's voice was clear and powerful.

"The only condition is that only our iced tea can be placed in the freezer, and it must be powered on 24 hours a day to keep every bottle of beverage at its best chilled temperature."

These words were spoken.

Su Zhenbang's eyes nearly popped out of their sockets.

"Free...free freezer delivery?"

He stammered, thinking he was hallucinating.

"Mr. Liang, the cheapest freezer these days costs over a thousand yuan, and a better one costs several thousand!"

"How much would it cost if we laid this out? This...this is insane!"