Returning wealthy individuals develop their hometowns and become rich in the 1980s
Chapter 315 True Luxury
Chen Dong stayed in Jinbu Township until noon before driving back to the ancestral home in Lianzhai. Zhang Yi and the others did not go out again today, but stayed in the ancestral home, chatting with Grandma Wei Shufen with Xiao Huiyi.
The "Angel" clothing factory is located in the area between Lianzhai and Shangzhai. Following the normal land acquisition process of the Nanshan District Land Bureau, the building and factory buildings are now almost finished, and equipment is being installed and tested one after another.
Little Chen Hui and Little Rong Guo were playing with Lego bricks they brought from America in the lobby. The two little boys were each building their own tall towers, some already over a meter high. Looking at his finished Lego building, Little Chen Hui put his hands on his hips and said to Little Rong Guo, "Little brother, this tower will be called Jimmy's Tower from now on!"
Xiao Rongguo looked at his crookedly built "building," then at his brother's, and asked Xiao Chenhui, "Brother, what should I call this building?"
"This is a dangerous building, no one can live in it," Xiao Chenhui said bluntly, looking at his younger brother's crooked "skyscraper." "It'll collapse if you live in it!"
"No way, I built it very sturdily," Xiao Rongguo retorted, unaware that Xiao Huiyi, with a pacifier in her mouth, was slowly crawling over behind him.
Little Huiyi climbed very fast. When she saw the "building" built by the two older boys, her eyes lit up. She quickly reached the two older boys who were still arguing, and with a push of her chubby little hands, Little Rongguo's "dangerous building" was knocked down by Little Huiyi, the "demolition office director".
"Wow! My building!" Xiao Rongguo exclaimed. Before Xiao Chenhui could react, Xiao Huiyi started to grab another building.
"Little sister! Oh no! Mommy, my little sister knocked down my and my brother's building! Quickly, take her back!" Little Chen Hui carried Xiao Huiyi away from the Lego toys like a little piglet to prevent her from grabbing them and stuffing them into her mouth.
Little Huiyi giggled as her brother half-carried and half-dragged her. The little girl thought her brother was playing with her, and she kept making cooing noises. Just then, Chen Dong came in, scooped Little Huiyi up, and teased the little girl with his stubble, making her laugh out loud.
"You naughty little sister, you piggy sister, all you do is cause trouble!"
"Our little Huiyi doesn't smell bad," Chen Dong said, lifting Huiyi up to stop Chen Hui from slapping her bottom, and patting his son's head as he asked, "Have you eaten yet?"
"We've eaten! Grandma made us some really delicious sweet potato pancakes with shrimp, mushrooms, and diced beef inside. They were so good! My brother and I each ate two," Little Chen Hui said, tilting his head back while pinching his sister's chubby foot as if in revenge.
"Ah Dong, have you eaten yet? Let your sister-in-law make you two too," Grandma Wei Shufen asked with a smile, clapping her hands as she took Xiao Huiyi's food.
"Okay, I'll go make two for Uncle Dong," Zeng Xia said, getting up and heading to the kitchen. Chen Lianxiang had just picked up the three children from school, and Liu Shaoqun, hearing there were pancakes to eat, shouted, "Auntie, I want some too!"
"Okay," Zeng Xia rolled up her sleeves and prepared to knead the dough again. Seeing this, Chen Lianxiang also went into the kitchen to help chop the side dishes. "Sister-in-law, let me help you."
"It's alright, Auntie, you can go sit in the living room and keep Xiaoyi company," Zeng Xia said. She quickly kneaded the dough, took the knife from Chen Lianxiang, and began to cut the meat.
Chen Dong and his uncle Chen Xiangui were sitting and drinking tea when Chen Lianxiang came in. He asked, "Sister, how's the garment factory you and Xiaoyi started doing? It's been more than seven months."
Chen Dong was busy with his Jinbu Automobile Industrial Park and also had to take engineers to provide guidance to the supporting factories that had been relocated from Second Automobile Works and Shanghai Automobile Works. He rarely inquired about the progress of Zhang Yi's "Angel" Clothing Company.
"It'll be soon. In another half month or so, all the equipment will be installed and tested. We've already started recruiting female workers," Chen Lianxiang said, wiping the water off her hands before taking Xiao Huiyi from Grandma Wei Shufen's arms.
The four women made all the decisions, set the strategies, and took the lead. Zhang Yi was responsible for providing money, equipment, and ideas, while Zeng Xia and Chen Lianxiang went to the district land bureau to secure land. Elena provided the design drawings and planned the factory layout. The four of them worked together very well and did a great job.
Chen Dong nodded and said, "That's good. If you encounter any difficulties, just tell me and I'll figure something out."
"There's nothing much to do. How's things going with Jinbu?" Zhang Yi smiled and pulled out a tissue to wipe her drooling daughter's mouth. "The four of us have finalized the company's development strategy, and we'd like you, with your talent, to give it your approval!"
"Then tell me, I'll listen," Chen Dong said, taking small sips of his tea. Even after being here for so long, he still hadn't gotten used to drinking hot tea like the locals, and it was burning his mouth.
"Our brand 'Angel' is positioned as high-end luxury, targeting only the upper-middle class. We don't focus on volume or the low-end market. We not only deal in clothing, but also cosmetics, bags, shoes, and the like," Zhang Yi told Chen Dong. "I took Elena to see a lot of local embroidery in Tuocheng, as well as some catalogs given to her by veteran embroiderers. Elena gained a lot of inspiration from them and designed many excellent pieces."
Chen Dong listened attentively to Zhang Yi's explanation. When he heard that they planned to incorporate traditional Chinese embroidery techniques into modern clothing design, he nodded in approval. "So, are you only planning to include Chaozhou embroidery?"
"That's not all," Chen Lianxiang said, holding Xiao Huiyi on her lap. "We're not only going to incorporate Chaozhou embroidery into our clothing designs, but we're also going to collect other embroidery styles and plan to launch various sub-brands!"
"We plan to hire embroiderers from various embroidery styles, such as Suzhou embroidery, Sichuan embroidery, Hunan embroidery, and Shandong embroidery, to promote our exquisite Chinese embroidery to the international fashion market!"
Chen Dong then understood why his wife, Zhang Yi, had said that "Angel" clothing only catered to the upper-middle class, and that with the embroiderers and designers they hired, these clothes wouldn't be cheap.
Many people say that China doesn't have its own luxury brands, but that's not true. China's real luxury goods, such as clothing, are truly famously luxurious, and you might not be able to buy them even if you have money!
Especially those embroidered by master craftsmen, some of which are collected by local museums after completion, leaving you only able to take photos through glass cases.
The products that actually end up on the market and are affordable for you to wear are those that compromise on craftsmanship. Starting from the Silk Road in the Han Dynasty, Chinese products flowed into the hands of European nobles, and their prices were determined by gold.
Ancient European nobles were proud to own a complete set of porcelain tableware from China, and wearing silk fabrics from China to a banquet was not just being the center of attention, it was practically a "trump card"!
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