The system broadcast banner scrolled past at the top of the entire Xianyu Live website.

The screen was instantly filled with comments.

"Holy crap! Boss Yu is giving out perks!"

"Two thousand? Who's going to be fighting over that? Hack Tencent's servers and get me a lot more!"

"Don't stop me! If anyone dares to cut off my internet tomorrow night at 8 PM, I'll go down the internet cable and chop them up!"

The scrolling text on the public screen was so fast it was almost blurry.

Countless internet-addicted teenagers frantically typed on their keyboards. A flood of free gifts filled the entire page.

.........

Shenzhen.

The top floor of the Penguin headquarters building.

Ma Huateng stared at the backend data. The curve on the data monitor was rising straight upwards.

"Activate the Level 1 Publicity and Marketing Contingency Plan."

Ma Huateng turned around and looked at his supervisor behind him.

The supervisor stood there, stunned.

"Mr. Ma, a Level 1 contingency plan? That's a resource only used for top-tier games. Does this licensed game really need to be upgraded to that level?"

"It is now the only biological son."

Ma Huateng slammed his hand heavily on the conference table.

"Starting at 8:00 AM tomorrow, a pop-up notification will be sent to all QQ users across the network. As long as you have the QQ client installed on your computer, you will be required to see the countdown page for League of Legends as soon as you turn on your computer."

"We're throwing all our resources into this game across all channels. I want every internet user to know about it!"

The supervisor nodded vigorously, then turned and ran out of the conference room.

A storm sweeping across the national gaming industry has fully taken shape.

Two weeks later.

League of Legends has officially launched its open beta.

Aurora Internet Cafe in Haidian District, Beijing.

Zhao Laosan, the internet cafe owner, was patrolling the aisle with a cigarette dangling from his lips and a stainless steel tea mug in his hand.

First row on the left.

"Demacia!"

Four young men frantically typed on the keyboard and clicked the mouse erratically. On the screen, several burly men were hiding in the green grass.

The third row from the right.

"Don't go! There are three in the bushes! Holy crap, you're going to face-check into the bushes and get yourself killed!"

The entire internet cafe has 120 computers.

The League of Legends interface was lit up on most of the computer screen.

Zhao Laosan threw the cigarette butt on the ground and stomped it out.

This internet cafe used to be full of people playing CrossFire, Dota, and Audition Online, banging the spacebar like crazy.

Everything has changed now.

Everyone is playing this new game.

A piercing scream suddenly came from the corner.

"How do you even play this piece of junk?!"

A high school student in a blue and white school uniform slammed the mouse hard onto the desk.

He was so angry that his face turned red and his neck bulged.

On the screen, the Frost Archer he was controlling was lying on the ground in the jungle. Next to him stood a blue, menacing stone monster.

He was brutally beaten to death by the monster.

In the bottom left corner of the screen, the opposing mid-laner sent a taunt in the all-chat chat.

"The enemy jungler, are you just standing there feeding them?"

A high school student is violently grabbing his hair with both hands.

"In the promotional video on the website, that archer was killing everything in sight, taking on five opponents at once! How come I can't even beat a wild monster?!"

The guy at the machine next to me came over.

"Dude, you left without buying any items. Besides, this champion is called an ADC, which is squishy. You're going to go and fight a Malphite hand-to-hand?"

The high school student was stunned.

"Then...how do I fight?"

The guy moved the mouse, opened the browser, and skillfully entered the URL for Xianyu Live.

"Look at this. It's full of experts who teach you step by step."

Lubenwei's live stream.

The number of views in the upper right corner is approaching 800,000.

On the first day of the open beta, a massive influx of new players entered the game, only to be thoroughly defeated and then flooded into Xianyu Live.

The screen was filled with comments asking for medical advice and treatment.

"Hey streamer, what items should Garen with that big sword build to one-shot people?"

"Streamer, I'm playing a bald mage, why do I run out of mana after just a couple of hits?"

Lu Benwei was playing a casual game and farmed jungle.

He was operating a Demacian general wielding a long spear.

He was running around aimlessly in the opposite jungle.

"Brothers, listen up. This game isn't just about fighting and killing; it's about human relationships and social interactions."

He moved the mouse and placed a fake ward in the grass opposite.

"See that? That's called vision. With vision, you can see how many people are camping you on the other side."

Before he could finish speaking...

The enemy jungler, Lee Sin, strolled leisurely over from the river.

Without hesitation, Lubenwei pressed the skill key on the keyboard.

The spear slammed in, a fluid and seamless combo. The Blind Monk's health bar was instantly emptied, leaving him a corpse.

"Control it!"

Rubenwei took his hands off the keyboard and leaned back tactically.

"That's the art of jungling! It all comes down to brains!"

The comment section immediately erupted in excitement.

"Holy crap, they even have warding! Every time I face-check into a bush, I get ganged up on by five burly men!"

"I've learned something new! Place wards first, then fight!"

"This streamer is really ugly, but his skills are actually pretty good."

"Now I finally understand why I had a 0-10 score!"

A large number of novice players who didn't understand the game flocked to the gaming section of Xianyu Live.

They treated this place as a free esports training center.

In the various live streaming rooms of the gaming section, the streamers were giving it their all.

Some specialize in teaching the details of top lane laning.

Some videos demonstrate how junglers gank.

Even PDD, the fat guy famous for his "human bomb tank," has started seriously teaching everyone in his live stream how to control the minions' health.

In no time, virtual gifts flooded Xianyu Live.

.......

Salty Fish Entertainment Headquarters.

Yu Le was holding a thermos.

Wang Luochuan stood beside them. In front of them was a whole wall of data monitoring screens.

concurrent users: 5 million.

And it's still soaring at a rate of 10,000 per minute.

Wang Luochuan pushed up his glasses.

"Boss, the server bandwidth is about to be full again."

"The traffic from Tencent's public beta test was incredible. Most of the newbie players got completely crushed and ended up coming to our platform to learn the techniques."

"These people are incredibly sticky. Once they enter the live stream room, they don't leave for hours."

Yu Le unscrewed the lid of the cup and took a sip of water.

This was entirely expected.

The game has a low barrier to entry, an appealing art style, and a large player base.

For beginners who want to improve, watching live streams is the best way.

You can learn technical skills and also have fun watching the streamers make mistakes.

"Continue to expand the server capacity!" Yu Le put down his cup, his tone calm. "Money is not a problem!"

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