Entertainment: A whirlwind marriage with a fairy-like mother at the start!

Shenzhen.

Penguin headquarters building.

The conference room of the game division was brightly lit.

Ma Huateng stood in front of a huge data dashboard, holding his mobile phone.

A row of senior executives sat below.

Everyone stared in shock at the soaring search index.

The Baidu Index for "League of Legends" has increased fiftyfold in the past half hour!

It immediately jumped to the top of the game search rankings.

Yu Le's voice came through the phone, very steady.

"Players get itchy to play when they see others having fun."

"That's the power of live streaming."

Ma Huateng nodded vigorously.

"Mr. Yu, I'll have someone expand the server capacity immediately."

"Let's release another 20,000 activation codes tonight!"

"Don't."

Yu Le interrupted him directly.

"Twenty thousand is too much."

"Release two thousand."

Ma Huateng was stunned.

Two thousand? That's barely enough to fill a tooth gap.

"It's never enough."

Yu Le tapped her fingers on the table.

"What you can't have always seems more alluring."

"Using scarcity marketing."

"Treat activation codes as a scarce resource and distribute them to major gaming media outlets for a lottery."

"Let the players go and grab it."

"The more they can't get their hands on it, the more they want to play."

"We'll announce the public beta test once we've built up the anticipation to its peak."

Ma Huateng suddenly realized.

"high."

"That's really impressive."

"I'll arrange it right away!"

hang up the phone.

Inside the Penguin Conference Room.

A vice president wiped the sweat from his brow.

"Mr. Ma, the ability of Xianyu Live to attract traffic is terrifying."

"We spent money on hard advertising before, but the effect was not as good as someone else's half-hour live broadcast."

Ma Huateng looked at the data dashboard.

"Times have changed."

"In the future, live streaming platforms will definitely be the main battleground for game promotion."

"Pass the word down: fully cooperate with Xianyu Live's activities."

"Let's throw all the resources we have into this!"

Just as the penguins were having their fun.

Magic City.

The president's office of a long-established game company.

The president was looking at the report handed to him by his assistant.

His face turned green.

"Online user numbers plummeted by 20%?"

Where have all the players gone?

The assistant answered nervously.

"They all...they all went to watch the live stream."

"What are you watching live stream for?!"

The assistant opened the laptop and clicked on the webpage for Xianyu Live.

"This is it, Xianyu Live."

"Just went online tonight."

"Right now, all the internet addicts on the internet are watching others play a new game called 'League of Legends'."

The CEO stared at the barrage of comments and gifts flying across the screen.

I almost spat out a mouthful of blood.

"Watching others play games?"

"Are these people crazy?!"

..........

It's 11 p.m.

According to typical internet patterns, traffic should begin to decline.

However, the data for the Xianyu live streaming gaming section did not decrease.

Instead, a second peak occurred.

Because the night owls have come out.

In the room of the chubby streamer PDD.

The number of views soared to 200,000.

He's playing a top lane champion.

He pounded the keyboard with tremendous force.

"Hey! These little brats over there dare to grab me? Behold my divine might, invincible!"

A decisive team fight erupted at the Dragon Pit.

PDD operations are extremely precise.

He seized the moment when the opponent made a positioning mistake, and immediately used Flash to enter the fray. His ultimate skill was like the sky collapsing and the earth splitting, accurately controlling three of the opponents!

A full burst of damage.

"Double Kill!"

"Triple Kill!"

"Quadra Kill!"

Quadra kill!

The opposing team was wiped out.

The fat man jumped up and down excitedly.

The headphones on his head flew off.

He ripped off his oversized T-shirt, revealing his flabby, white body.

He yelled at the camera.

"Who else!"

"I'm asking you, who else is there?!"

The live stream exploded with comments, the dense text completely overwhelming the screen:

"Holy crap! Holy crap! Holy crap! This is so offensive, help!"

"Pay me back for my medical expenses!"

"This human bomb tank is invincible!"

"The technology is truly amazing, but the people involved are truly freakish!"

"Fatty, I'm bowing down in admiration!"

The screen was flooded with gifts of airplanes and sports cars.

Yu Le sat in his office.

Looking at this scene on the screen.

Laugh out loud.

These internet addicts are born to do this.

They had not received any professional training.

But they understand the players.

Knows how to evoke emotions.

This is the most authentic grassroots culture on the internet.

Wang Luochuan walked in carrying a summary report.

Her steps were light and quick, like springs.

"Boss."

"The data for the first day is out."

Wang Luochuan handed over the report.

"The highest number of concurrent users on the entire site has exceeded two million!"

"Registered users have exceeded five million!"

"Revenue in the Star Show section exceeds three million!"

"While the revenue from the gaming section isn't as high as that from the entertainment section, user engagement is extremely high, with an average session duration exceeding forty minutes!"

Yu Le did not receive the report.

He stood up.

Walk to the floor-to-ceiling window.

The glass reflects the dazzling night view of Beijing.

Neon lights flashed.

The giant ship of Salted Fish Entertainment has opened up a brand new channel.

The phone screen suddenly lit up.

A notification popped up on Weibo that I was particularly following.

Xianyu Live Streaming Emerges Suddenly, League of Legends Takes the Internet by Storm!

The comments section below.

Countless players are wailing in despair.

"I need an activation code! My kid is practically crying from hunger!"

"Penguin, have some decency! Release the code!"

"If even a noob like Rubenwei can play, why can't I!"

Yu Le looked at the push notification.

Slide your finger across the screen.

A new system broadcast appeared at the top of the entire Xianyu Live website.

[Tomorrow night at 8 PM, Xianyu Live, in partnership with Penguin Games, will be giving away 2,000 League of Legends beta test activation codes. Don't miss it!]