Hard work after winning the lottery

The dazzling lights of City A could not ultimately illuminate the wisps of smoke rising from the chimneys of Baixi Village.

Zhou Yanjin lightly tapped the S-level project report about Baixi Village with his fingertips, and in his deep eyes was a faint glimmer of exploration that even he himself had not noticed.

At this moment, Hua Yun, the protagonist of this report, is standing at the entrance of the roast lamb restaurant, her brows slightly furrowed.

The business at the roast lamb restaurant is beyond booming; it's practically boiling over.

As dusk settled, the semi-open dining area was already packed, the noisy chatter mingling with the aroma of grilled meat, almost making the evening breeze scald.

A long queue had formed at the entrance.

There were tourists with their families, as well as young people attracted by the short videos. Everyone craned their necks, staring eagerly inside, their faces a mixture of anticipation and anxiety.

"Boss lady, how much longer do we have to wait? We've been waiting for almost an hour!" A young man in the queue couldn't help but ask loudly.

Hua Yun immediately put on a gentle smile and stepped forward.

"Sorry, handsome, there are just too many people today. Mr. Li and the others are speeding up, please wait a little longer."

While calming the customers down, she handed out free plum juice to those in line.

Although her attitude was impeccable, the anxious atmosphere in the team was like an invisible thorn piercing her heart.

where is the problem?

Due to limited space, Uncle Li Ye and his apprentices had already reached their limit in terms of hand speed.

If this continues, not only will we lose impatient customers, but it will also affect the dining experience and ruin the reputation we have worked so hard to build.

Hua Yun's gaze swept over the young people who were idly scrolling through their phones while waiting in line.

A thought flashed through her mind like lightning.

Yes, cell phones!

Since everyone is using mobile phones, why can't we let mobile phones solve this problem?

That evening, after seeing off the last group of guests, Hua Yun convened a short meeting with everyone.

The roast lamb restaurant was brightly lit.

Uncle Li Ye was wiping down his precious oven, while Aunt Li and Sister-in-law Lin were tidying up the tables and chairs.

"Uncle, you must be exhausted again today?" Hua Yun handed him a bottle of water.

Li Ye unscrewed the bottle cap, took a big gulp, wiped the sweat from his forehead with his sleeve, and laughed loudly, "Tired, but it feels great! Seeing those people eating with their mouths full of grease makes me feel good!"

"Uncle, I want to discuss something with you." Hua Yun's expression turned serious. "It's not good for so many people to be queuing up. I'm thinking of starting an online reservation system."

"Online booking?" Li Ye was taken aback; the term was somewhat new to him.

"Yes," Hua Yun took out her phone and opened an interface, "like this, we open a reservation channel on the village's official WeChat account or our own online store. Customers can choose a time in advance, and even choose which package they want. After paying a deposit, when they arrive, we will have almost everything prepared and can arrange for them to be served directly."

She paused, then added, "And for those tourists staying at lakeside campsites, who want to eat but don't want to move, we could totally launch a campsite delivery service, grilling the food and delivering it directly to them!"

Li Ye was stunned. He frowned and pondered for a long time, then hesitated, "This... will it work? What if they reserve someone and then don't show up? Wouldn't all our preparations have been for nothing?"

"That's why you need to pay a deposit," Hua Yun explained patiently. "Moreover, this way you'll know roughly how many lambs you need to roast each day, so you can prepare in advance and avoid being flustered. It also saves customers from having to wait around, killing two birds with one stone."

"That's great!" Hua Yi, the online store customer service representative who had been listening nearby, lit up and immediately raised her hand in agreement. "Sister Yun, I know how to do this! I'll handle it! I guarantee I'll make sure you understand it perfectly!"

Seeing the light in the young man's eyes, Li Ye's doubts vanished.

He slapped his thigh and said, "Alright! You young people are quick-witted, we'll do it your way!"

The new model was launched the very next day.

Hua Yi, true to her professionalism, quickly set up clear and concise booking pages on the online store and the village's official WeChat account.

The effect was immediate.

The queue outside the roast lamb restaurant has noticeably shortened, but the table turnover rate inside the restaurant is much higher.

Every day, Li Ye looks at the pre-orders in the back office and plans the roasted lamb process in advance, making everything very orderly.

The launch of the campsite delivery service was met with great enthusiasm.

As evening falls, Hua Yun's father, Hua Shu, drives his small electric tricycle, carrying a steaming whole roasted lamb from a cooler, shuttling between the various campsites along the lake, becoming a unique sight.

Unexpected surprises followed one after another.

The reputation of roasted whole lamb has generated a huge ripple effect through word-of-mouth recommendations and sharing on social media.

After tasting the delicious roasted lamb, many people will curiously ask, "Your lamb is so good, where did you buy it?"

At this time, Huayun would smile and hand over a business card from Xishan Muyun's online store.

"We raise our own West Mountain goats, and we sell fresh lamb legs and chops on our online store, with nationwide cold chain delivery."

Thus, the popularity of the roast lamb restaurant acted like a powerful engine, which in turn boosted the sales of fresh lamb at Xishan Muyun's online store.

Hua Yi is so busy watching the orders keep increasing in the backend every day that she barely has time to breathe, but her mouth is practically stretched from ear to ear in a grin.

"Sister Yun, our fresh lamb leg sales have tripled this month! Many customers have left notes saying 'I've tried your whole roasted lamb before, so I'm coming back to buy it again!'"

If offline roast lamb restaurants represent the experience and online stores represent retail, can a more direct and vivid bridge be built between the two?

That day, Hua Yun was scrolling through short videos on Douyin when a food streamer was live-streaming herself cooking. The screen was filled with comments like "I want to eat this" and "Please share the link," and the same seasonings were selling like hotcakes in the shopping cart below.

Her heart skipped a beat.

Yes, live stream!

She immediately found Hua Yi.

"Xiaoyi, let's do a live stream!"

"Live stream?" Hua Yi's eyes instantly lit up like two stars. "Sis, you've finally got it! I've been wanting to tell you this for ages!"

The two hit it off.

The equipment is very simple: a high-resolution mobile phone, a fill light, and a stand.

The live broadcast location was chosen to be next to the roasting oven at the roast lamb restaurant, where the atmosphere was most lively and bustling.

Hua Yun was a little nervous during her first live broadcast.

She introduced herself somewhat haltingly to the camera: "Hello everyone, welcome to Xishan Muyun's live stream. We are currently at the roast lamb restaurant in Baixi Village..."

However, when the camera turned to Li Ye, everything was different.

Uncle Li Ye seems to have been born to be around the stove and in front of the camera.

He didn't talk much, but his hand movements were full of power and beauty.

He calmly hung a marinated whole lamb on the grill. The charcoal fire licked the lamb's body, forcing out drops of fat that sizzled and instantly released a rich, caramelized aroma into the air.

He flicked his wrist, evenly sprinkling the secret spices, his movements fluid and graceful, like a craftsman performing a sacred ritual.

As the camera zooms in, the sheepskin slowly turns golden and crispy under high temperature, bubbling with tiny, tempting oil bubbles.

The comment section of the live stream went crazy.

"My God! This is incredible mukbang! My mouth is watering!"

"I can almost smell the fragrance through the screen!"

"Host! Go to the link! Now! Immediately! Right now!"

As Hua Yun watched the rapidly scrolling barrage of comments, her tension vanished, replaced by an excitement of being in control of the situation.

She spoke up at the opportune moment: "My darlings, we have a special treat for you in our live stream today. This roasted lamb is vacuum-packed to lock in the flavor. You can simply reheat it at home in an air fryer or oven, and it will taste just like the restaurant's!"

"And there are lamb skewers that my uncle makes himself, which are also pre-marinated semi-finished products that you can grill at home!"

Hua Yi quickly put up the prepared product links on the side.

Almost instantly, the inventory was sold out.

Having tasted success, Hua Yun began to systematically operate her Douyin account.

She is no longer limited to live streaming.

She would photograph Baixi Lake shrouded in mist at dawn, with water birds skimming across the surface, a scene as picturesque as a poem.

She would photograph the spectacular sight of thousands of sheep surging across the grassland like white clouds at Xishan Ranch.

She would film her three sons chasing and playing, their adorable voices as they recommended their family's roasted lamb to tourists.

She also edits the entire process of roasting a whole lamb, from slaughtering and marinating to roasting, into fast-paced short videos, accompanied by exciting music, with each scene impacting the audience's taste buds.

These contents are authentic, simple, and full of vitality.

The number of fans began to grow at an astonishing rate.

Soon, the account "Xishan Muyun" became a moderately successful food and lifestyle blogger on the Douyin platform.

Fans attracted by the beautiful scenery of Baixi Village in the short videos have become tourists visiting the village.

Tourists who come to the village enter the roast lamb restaurant and become diners who enjoy roast whole lamb.

After enjoying the whole roasted lamb, diners followed the live stream and became online customers buying semi-finished products and fresh lamb.

These customers then share their experiences on their social media platforms, attracting even more potential customers.

Online lead generation, offline experience.

Offline reputation feeds back into online channels.

Two originally parallel business lines were tightly woven together by Huayun using a mobile phone network cable, promoting each other, spinning rapidly, and bursting out with an amazing energy that is far greater than the sum of its parts.