Hard work after winning the lottery

Huayun searched online for examples of high-end fresh food stores.

Without exception, they are all exquisite, understated, and sophisticated commercial photographs.

The lamb was cut into perfect shapes and arranged on a clean white plate, garnished with rosemary and a few grains of sea salt.

She is beautiful.

But it has no soul.

Hua Yun closed the webpage, her brows furrowing slightly.

She sells more than just mutton.

It is the mountains and waters of Baixi Village, and the most simple and primitive way of life.

Those generic, heavily edited photos don't do justice to her West Goat.

She made a decision in an instant.

The next day, Hua Yun found her SLR camera, which she had bought in college, in the storage room.

She wiped the thin layer of dust off the lens, pointed at the distant mountains outside the window, and tried pressing the shutter a few times.

Not professional, but clear enough.

It is enough to convey the truth she wants to express.

She gave a brief explanation, then slung her camera over her shoulder, put on a straw hat, and went out.

At this point, her lower abdomen had already developed a noticeable curve, and her movements were characterized by the slowness typical of pregnant women.

She wants to go to the Western Hills.

I went to take the photos myself.

The roads in Xishan are difficult to travel; they are all dirt roads worn down by villagers, winding and rugged.

Hua Yun walked very slowly, one hand supporting her waist and the other hand holding onto a tree trunk by the roadside.

Sweat quickly soaked her back, and the stray hairs on her forehead were also wet, sticking to her cheeks.

She didn't care at all.

The higher you go, the fresher the air becomes.

A mountain breeze swept by, carrying the fragrance of grass and trees, dispelling the summer heat and also blowing away a trace of vexation in her heart.

Finally, on a wide meadow halfway up the mountain, she saw her flock of sheep.

The snow-white sheep, like drifting clouds, leisurely graze on the lush green grass.

They lowered their heads and nibbled on the tender green grass, occasionally letting out a clear and melodious "baa" sound.

In the distance, there is a clear blue sky and rolling, dark green mountains.

This is the scene she wanted.

Hua Yun raised the camera and adjusted the focus.

The "click" of the shutter being pressed was exceptionally clear in the open mountains and fields.

In the shot, a thin morning mist shrouds the mountains, and flocks of sheep resemble scattered clouds.

The midday sun pierced through the gaps in the leaves, casting dappled light and shadow on the lamb's back.

Clear mountain spring water gurgles out from the cracks in the rocks, and sheep are drinking water with their heads down, looking adorable.

She even captured a photo of her grandfather, Hua Mutou, with his hunched back, his rough hands stroking the head of a lamb, his wrinkled face beaming with a kind smile.

Authenticity is the best marketing.

She doesn't need any filters or embellishments; the land itself is the most moving copy.

Hua Yun stayed on the mountain all day until the sunset painted the sky a magnificent orange-red before dragging her tired body home.

That night, the lights in Hua Yun's house stayed on until midnight.

She imported the photos from the camera into her computer one by one.

Hua Yi sat next to her, looking at the photos, her mouth agape in a small "O" shape.

"Sister Yun...this, this is our sheep? It's so beautiful!"

"These are our sheep." Hua Yun's tone carried a hint of pride.

Next comes the more demanding task of writing the details page copy.

The two of them stood head to head, looking at each photograph, carefully considering every word.

"Xiaoyi, what do you think of the phrase 'carefully selected grain-fed meat, succulent and delicious'?"

Hua Yi chewed on her pen, thought for a moment, and whispered, "Sister Yun, don't our sheep eat grass?"

"Yes!" Hua Yun slapped her forehead. "Look at me, I was misled by those online copywriting articles."

She deleted that line and typed the next one.

"Drinking from mountain springs and feeding on a hundred kinds of herbs, it is naturally and slowly nourished over sixteen months."

"How about this sentence?"

"Yes!" Hua Yi nodded vigorously, her eyes shining brightly. "That's exactly how it feels! That's exactly how our sheep are!"

Together, they meticulously analyzed the growth environment, breed advantages, and meat characteristics of the Xishan goat, using the simplest and most sincere language to gradually fill the product details page with these aspects.

To make the pictures look more appealing, Hua Yun even stayed up all night to teach herself the most basic image processing software.

She doesn't use any fancy special effects; she simply crops and adjusts the lighting and contrast.

Just like that, those pictures of fresh mutton make you feel as if you can smell its unique aroma even through the screen.

Once the skeleton is built, it needs to be filled with flesh and blood.

Huayun does not only serve whole sheep.

Considering that most families in the city are small, she carefully planned several product combinations.

The "Premium Lamb Leg Set Meal" is perfect for a family of three to enjoy a roasted lamb leg feast on the weekend.

The "Nourishing Lamb Spine Stew Set Meal" comes with a complimentary Grandpa's secret stewing spice packet, specially designed for nourishing the body in autumn and winter.

The "One Week's Worth of Fresh Lamb (Small Portion)" is designed to meet the daily cooking needs of single professionals.

Each set meal combination has been carefully considered and refined by her.

At the same time, Huayun, like a sponge, frantically absorbed all the knowledge from the e-commerce platform.

What is "keyword optimization"?

How do I set up a "discount promotion"?

What are "Direct Train" and "Diamond Display"?

She wrote down unfamiliar terms in her notebook, and then studied and explored them one by one.

Having a good product is far from enough; without understanding operations, it's like burying a treasure in a remote mountain where no one knows about it.

Hua Yi also grew rapidly at a visible pace during this high-intensity practical experience.

"Xiaoyi, you're a customer now, and you want to buy a serving of lamb chops. What questions would you ask me?"

In the study, Hua Yun began to train her in simulated customer service.

"Hmm..." Hua Yi quickly got into character. She cleared her throat and asked in the tone of an online buyer, "Dear customer, where is your lamb from? Is it fresh?"

"Hello, we are Xishan Muyun..." Hua Yun replied with the standard script.

"How long does it take to ship from your village to Shanghai? Will it get damaged in transit?"

How is the delivery time guaranteed? What kind of packaging is used?

"Is this lamb very gamey? Is it suitable as baby food?"

"Can I return the goods if I'm not satisfied with them?"

The questions Hua Yi raised were increasingly tricky, but they all addressed the most common and core pain points when buying fresh produce online.

Hua Yun patiently answered each question and had Hua Yi record the best answer for each question in a document.

After several rounds of practice, Hua Yi was able to use those scripts with ease, and even make some personalized and friendly interactions based on the tone of the "customer".

She has transformed from a nervous novice with sweaty palms into a qualified customer service representative.

Finally, and most importantly, is the cold chain logistics.

Huayun contacted three of the best-reputed cold chain companies in the industry and negotiated cooperation with each of them.

She clearly listed her home address, estimated order volume, and requirements for timeliness and freshness.

Ultimately, she settled on a logistics partner with the widest service network and the most reasonable prices.

The other party promised that, originating from Baixi Village, the shipment could cover most first- and second-tier cities across the country within 48 hours.

Thus, the process extends from the product source to visual presentation, sales and customer service, and finally to logistics and delivery.

The final link in the entire business loop was tightly secured.

The store's page has been designed and completed.

All product links have been generated.

Huayun has provided a conservative figure for the current inventory quantity.

Hua Yi's "Dongdong" account is online 24/7, on high alert.

Sunlight streamed through the window, illuminating the brand-new laptop.

On the screen, the four simple and elegant shop names, "Xishan Muyun," quietly radiated light.

Everything is ready.

Everything is ready, except for the opening.