Entertainment to the death, make a tokusatsu film that will crush the entire internet.

In fact, overall sales of merchandise from the Land of Light are indeed skyrocketing.

The Knight's Aura bracelet sold out, Saber figurines were brought back by overseas fans in boxes, and even Menma's music box went viral on TikTok because of a French fan's store visit video, with the stock being cleared out overnight.

However, not all merchandise released by the Land of Light enjoys this frenzied buying experience.

For example, Gundam model kits.

The product is good, the problem is nobody knows it.

In this world, there is no anime called "Mobile Suit Gundam".

There is no Kira Yamato, no Athrun Zala, and no line that resonated through the youth of countless people.

"Kira—!"

"Athrun—!"

People don't even know what the word "Gundam" means.

The sales curve for the Gundam section on the Land of Light online store is almost a flat line.

Occasionally there are minor fluctuations, mostly because someone accidentally clicked in and then exited.

In the physical store, the Gundam model shelves were placed next to the Ultraman section, and there was a decent amount of foot traffic.

But almost everyone who passes by first glances at the assembled models on the shelf, tilting their head slightly with a puzzled expression.

He then walked without stopping or looking back towards the Ultraman merchandise being restocked across the street.

"What is a Gundam?"

"I don't know, it probably looks like a robot. When did the Land of Light start selling robot toys?"

Occasionally, a few hardcore model enthusiasts will stop in front of the shelf, squinting to carefully examine the color separation of the parts and the parameter markings on the model.

He nodded slightly to show his approval of the mechanical logic and the level of the board layout of the machine.

But they usually don't buy it immediately.

Because in their minds, this was just an original robot of unknown origin, without any plot background, character story, or anything that could evoke any emotional resonance in them.

In other words, the product itself is good, but it lacks supporting content.

In this era, merchandise without content is like armor without a soul.

"Director Yang,"

When Su Xiaoran pushed open the door with the latest sales data, her tone carried a hint of worry, "Our Gundam toy sales aren't particularly good."

"I know."

Yang Qian didn't even look up.

Su Xiaoran was stunned for a moment.

She had expected Director Yang to at least show some surprise.

After all, almost every piece of merchandise from the Land of Light becomes a hit, with Gundam models being the only exception that "remains unchanged even after being put on the shelves".

She had even prepared her own explanation for adjusting expectations regarding the Gundam series.

But judging from Director Yang's reaction now, it seems that the sales flop was entirely within his expectations.

In fact, it was exactly what he expected.

Yang Qian had already foreseen that the Gundam model kits would receive a lukewarm reception in China when she decided to produce them.

The Gundam IP already had a narrower audience base than Ultraman and Fate in its previous existence.

It's not a tokusatsu series suitable for all ages, nor is it an adaptation of a popular IP.

Instead, it's a mecha anime with war, politics, and humanity as its themes.

Those who can appreciate it need two things: an aesthetic interest in robots and enough patience to understand a plot that is not easy.

These two conditions would serve as a niche filter in the pan-entertainment market of any country.

Therefore, the reason why Gundam did not sell well in China in its early stages was not a problem with the product or the users, but rather that the time was not right.

Of course, this was not a mistake in Yang Qian's decision.

On the contrary—what he wanted to exploit was never the domestic population.

"Xiaoran,"

Yang Qian put down her pen and finally looked up. "Do you know how much this Strike Gundam model kit is priced in China?"

"29.9, entry-level model."

Su Xiaoran answered immediately.

"Do you know how much similar models are priced in Japan?"

Su Xiaoran shook her head; she hadn't seen the overseas pricing plan yet.

Yang Qian stretched out one hand, her five fingers spread wide.

"Five thousand yen, entry-level model."

Converted to Chinese Yuan, it's about two hundred yuan.

Su Xiaoran fell silent.

Five thousand yen is the most basic entry-level price in the Japanese model market.

But for the Land of Light, the profit from selling one set of the same product in Japan is enough to sell six sets domestically with a surplus.

This is blatant profiteering.

Although the Land of Light treats everyone equally.

But Yang Qian has a nationality.

His goal is to fleece the Japanese market!

As for the domestic price of 29.9, he's happy with it!

With his left hand sowing seeds in China, and his right hand harvesting crops in Japan, neither hand was idle.

"Xiao Ran, can you set up a video conference for me? I need to talk to Zifanghua on Tencent Video about something."

Yang Qian put down her teacup.

"Yes, Director Yang!"

The video conference was connected that afternoon.

On the other side of the screen, the wisteria flower sits in the office of Tencent Video's headquarters, with a whole wall of Tencent Video's brand in the background.

She wore a dark gray business suit today, and her makeup was exquisite.

Since the two families reached a private settlement, Yang Qian has been communicating with her much more frequently.

Li Wen was also present at the meeting—he is the operations manager for "King of Glory".

Although he wasn't in front of the camera, Yang Qian could see his meeting profile picture flashing in the corner.

The status shows "Online, muted".

"President Zi, it's been a long time."

Yang Qian got straight to the point, without any pleasantries or small talk: "Mobile Suit Gundam SEED, the Land of Light has completed all production, totaling fifty episodes."

"I'd like to discuss a collaboration with you regarding simultaneous online releases on Tencent Video and Star Video."

Wisteria was slightly taken aback, but her professionalism allowed her to regain her composure in a fraction of a second.

"Gundam? Is that Director Yang's new work? What genre is it?"

"Mech warfare, robot warfare."

"This animation is rich in elements, including space warfare, mecha battles, conflicts between humanity and politics, and the ethics of genetic modification."

It can be described as a war film disguised as a mecha movie, targeting primarily teenagers and young men.

Yang Qian then sent over a project outline, and several concept art images of Gundam SEED popped up on the screen.

A panoramic view of the Freedom Gundam with its wings spread, suspended in the cosmos.

Dynamic snapshots of the Strike Gundam launching from the deck of the Archangel, and the classic composition of Kira and Athrun gazing at each other from afar amidst the explosion.

Even a still image is enough to show the production quality of this work.

Wisteria quickly glanced through the project outline, and when she looked up, her gaze was noticeably more serious.

"I need Tencent Video to provide promotional resources equivalent to those of Starlight Video—full access to homepage banner carousel, pop-up push notifications, and regional recommendation slots, with a dedicated page launched simultaneously on the day of launch."

"In addition, in line with the mecha setting of 'Gundam SEED,' Tencent Video's community section needs to build a dedicated area for user discussions."

Yang Qian said.

After hearing this request, the wisteria flower hesitated for a moment.

Exchanging publicity resources is a standard practice in business cooperation. Yang Qiankai's conditions are demanding, but not unreasonable.

The question is what Tencent Video can get from the Land of Light.

Before she could ask, Yang Qian had already given the answer.

"As for the price I paid to Tencent Video, the Kingdom of Light authorized Tencent Entertainment's 'King of Glory' to release a Gundam skin."