Entertainment to the death, make a tokusatsu film that will crush the entire internet.

The online scene was bustling, and the offline scene was just as lively.

The threshold for the offline merchandise store of the Kingdom of Light in City A has almost been flattened by the crowds in the past two days.

The cause of the matter, of course, was Hikari.

After episode 11 aired, the meme about Hikari's name spread across the internet, just as the hype began to die down.

A sharp-eyed fan spotted a new product at the Land of Light's offline store.

Knight's Aura Bracelet.

That was the core item for Hikari's transformation, and the blue knightly aura was depicted with great detail in the story.

Now, it has been made into physical merchandise, lying quietly in the display case of a merchandise store.

The outer shell is made of alloy material with a matte finish, giving it a smooth and warm feel.

There is a rotatable LED light strip on the inside. Pressing the hidden button on the side will light up the same blue light as in the show.

The craftsmanship is so exquisite that it doesn't resemble an ordinary merchandise item at all.

More importantly—it only costs 24.9 yuan.

24.9 yuan.

"Holy crap, I just spent 300 yuan on a custom-made one, and you're telling me the official price is only 24.9?!"

"Bro, is this your first time buying Land of Light merchandise? It's always been this price~"

The Knight's Aura Bracelet was launched simultaneously in offline stores and on the official website the next morning.

The offline store has 5000 items in stock.

Based on past experience, this quantity is enough to sell for two weeks.

However, the store opened at 9 a.m. and was emptied by 11:30 a.m.

5000 items, all cleared out.

In the following days, not only the Knight Aura Bracelet, but other merchandise was also snapped up.

Fate/Zero Heroic Spirit Standee Set, Excalibur Metal Bookmark

King's Army Macedonia Map Mousepad, Gilgamesh's "Mongrel" Voice Keychain

Diarmuid's dual-gun-shaped ballpoint pen set, Hassan's mask phone case...

Everything is decreasing at a rate visible to the naked eye.

The shelves were full of items in the morning, but by the afternoon, more than half of them were empty.

The store clerks couldn't keep up with the customers' shopping speed at all when restocking.

There is a special corner in the store reserved for older works that have already been completed.

Madoka Magica, Anohana: The Flower We Saw That Day, Rainbow Cat, Ultraman Tiga...

Logically, the sales of merchandise for older works should be stable.

But in the past few days, even merchandise related to older works has seen a surge in sales.

New fans drawn in by "Mebius" or "Fate" are often drawn to this corner when checking out.

Then they buy a whole bunch at once.

"Is this from 'Madoka Magica'? My classmate has recommended it so many times. This figure is so pretty—can the upperclassman's head be detached? I'll buy it!"

"A 'Four Lies' art book? Only 29.9? This double-page spread is so beautiful, I'll buy it."

"Wait, is this Menma's music box? It plays Secret Base? And it's only 19.9??"

The pricing strategy of the Kingdom of Light is considered an anomaly in the entire cultural and creative industry.

Similar products that sell for 150 elsewhere are sold for 19.9 in the Land of Light.

Others sell it for 300, but the Land of Light sells it for 30.9.

Yang Qian had said this when she set the price.

"The merchandise isn't for making money; it's for nurturing fans."

If a child has to buy pirated figures because they can't afford the original ones, that's not their problem, it's our problem.

Middle school student Riku Asakura stood in front of the shelf, clutching a 50-yen bill in his hand, and tiptoed to take down a small Mebius soft vinyl figure.

19.9 yuan.

After he finishes buying, he can go to the Land of Light themed restaurant for a big meal.

Just as he was about to pay the bill.

A foreigner carrying a huge travel bag walked in through the door, looking like he had just flown in from abroad.

While comparing product numbers on the shelf with his phone, Commissioner Smith muttered in some unintelligible language.

This is a new phenomenon that has recently emerged.

Overseas fans are starting to come to China.

After the conclusion of Fate/Zero, the Land of Light gained considerable international recognition.

Countless fans have developed an irrepressible curiosity about this animation studio from China.

They wanted to know what kind of people could create such a work that evoked both love and pain, and that made you want to watch it again after the pain subsided.

Want to know what the physical stores of the Land of Light look like?

Want to personally touch those merchandise items that can only be purchased at high prices with foreign currency on the official website?

Previously, it wasn't easy for these overseas fans to come to China.

The visa process is complicated, the review period is long, and the various material requirements deter many people.

But the situation is different now.

Starting about two months ago, Chinese embassies and consulates in several countries have successively adjusted their visa review standards.

A policy document entitled "Implementation Rules for Optimizing Inbound Tourist Visa Services" has been issued.

There is a special note in the document.

"For entry applications for purposes such as cultural exchange and creative cultural experiences, the review process may be simplified as appropriate and they may be processed with priority."

What is cultural exchange and cultural and creative experience?

When asked this question, the staff at the window gave a very down-to-earth response.

"Yes, coming to anime conventions, buying merchandise, and visiting physical stores also counts."

After the news spread, the overseas fan groups of the Land of Light went wild.

A detailed "Visa Guide for Pilgrimage to the Holy Land of Light in China" has appeared on Reddit.

From the appointment website to the required materials to the questions frequently asked by visa officers, nothing is too small.

The post included a special note.

"The visa officer will ask you what the purpose of your trip is. You only need to answer with three words: Light Country Studio."

Then print out your usual anime watching records, screenshots of your merchandise purchase orders, and the reviews you've written for Land of Light on social media, and hand them to him. He'll most likely approve it immediately.

"Actually, it was passed on the spot, there was no difficulty at all," a British fan wrote in the comments section.

"After I showed the visa officer my anime spending records on the Land of Light's overseas website, he approved my application right away!"

"Same as above, I said I was interested in 'Madoka Magica,' and the visa officer stamped my passport without saying a word."

In the comments section, an Indian netizen posted a long string of exclamation marks.

"Why? Why was I rejected for a visa even though I used the same method? The embassy didn't give a reason!!! No reason!!!"

Someone replied, "Oh, India, then it's alright."

Of course, when this reached Yang Qian's ears, he simply raised an eyebrow and said nothing.

And the first thing these overseas fans who flew all the way from afar did after landing in City A was...

I dragged my suitcase straight to the Land of Light's physical merchandise store and went on a shopping spree!

When they were planning their trip, they knew that prices in China's surrounding areas were much cheaper than overseas.

But when they actually stood in front of the shelves in the physical store and saw the numbers on those price tags, they were still speechless with shock.

"This Saber figure sells for $120 on Amazon."

An American fan named George holds up a box of Excalibur limited edition.

But at the Land of Light's offline store, it's only 49.9 Chinese Yuan!

He took a deep breath, picked up his shopping basket, and began sweeping the shelves clean.

"My king, this standee sells for 45 euros in Paris."

John, from France, squatted in front of the shelf, holding a Saber acrylic standee in his hand.

But here, it's 19.9 yuan.

The money he spent on one standee in Paris could buy 17 here.

"Miss, this, this, this—pack them all up."

What does it mean when you get off a plane and prices drop by 7 to 10 times while your personal wealth remains unchanged?

This is it!!!

The money that buys two figurines in London can buy a whole box in City A.

The money that buys a Blu-ray disc in New York can buy a Blu-ray disc and a complete set of related merchandise here!

This comparison alone is enough to make any rational consumer lose their rationality.

"Director Yang, sales at our offline merchandise stores have increased significantly recently."

Su Xiaoran placed the report beside him.

"I see. Then let the factory produce more merchandise."

Yang Qian took a sip of tea.

Fluctuations in sales in the surrounding area are within the normal operating range. When prices rise, the factory increases production; when prices fall, production decreases.

He doesn't need to spend too much energy on this kind of thing.

Su Xiaoran added, "According to data, many of these purchases were made by overseas tourists."

Yang Qian paused for a moment as she turned the pages of the manuscript.

"Um?"

Overseas tourists?

Why did you come all the way to City A to visit a physical store?

Would someone travel halfway around the world just to buy a figurine that costs a few dozen dollars?

Surely not?!