The Peninsula chaebol started by rescuing Samsung's little princess.
Chapter 513 Mars Technology: New Growth Points in China
AhnLab is an information security company developed by the Ahn Cheol-soo Research Institute of the Korean Peninsula. Founded in Seoul in 1995, it was one of the first companies in the world to conduct research and development of information security technology and the first antivirus software development company in the Korean Peninsula.
At its peak, the company held a 70% market share in the peninsula!
However, with the emergence of Mars Technology, Dr. An's market share was greatly squeezed.
Mars Technology, a giant internet company in the peninsula, has a wide range of products, including Mars Mall, mobile payment, and ride-hailing software, many of which require highly advanced cybersecurity technology.
Therefore, Li Haorong also cared a lot about this. He spared no expense to poach a large number of experts from Dr. An's company. Subsequently, with the help of -1 Security, he launched Mars Information Security Company, which was specifically responsible for all information security of Mars Technology.
Initially, this company was only responsible for information security under Mars Technology, but it was later extended to the entire Galaxy Group.
Later, they specifically launched Mars Safety Butler for the general public, openly seizing Dr. An's market share in TC.
Relying on the Mars ecosystem built with Mars technology, Dr. An was completely overwhelmed.
Today, Dr. An's market share in the peninsula is less than 20%.
However, even under these circumstances, Mars Technology issued a statement saying that all devices with the An Doctor security system installed would be unable to use Mars Chat, Mars Weibo, Mars Mall, and all other Mars Technology network products.
As for why there are no Mars phones and Mars computers, it's because these devices, after purchase, basically exclude Dr. An antivirus software.
Those who purchase these devices, except for die-hard fans, almost never bother to download antivirus software.
Now that Mars Technologies has made a statement allowing consumers to choose between the two companies, even if it causes consumer dissatisfaction, they will still make their choice.
After all, even without Dr. An, they have other antivirus software to replace it, but what if they lose Mars Chat, Mars Weibo, Mars Mall, Mars Group Buying, Mars Payment...?
Then they would basically be unable to live on the peninsula and would regress directly to a primitive society.
Therefore, after Ahn Cheol-soo-ji's Mars Technology issued such a statement, he immediately ended the election meeting and rushed back to his own company.
Although Ahn Cheol-soo has resigned from his positions as company president and others in order to run for president, he still serves as the chairman of the research institute's board of directors.
After all, the presidency was just his ideal, while the company was what he relied on to make a living.
"What's the situation now?"
Back at the company, Ahn Cheol-soo asked the company president.
"This is a statement released by Mars Technology!"
The president quickly found Mars Technology's official documentation on a computer and handed it to Ahn Cheol-soo.
A letter to Mars users:
Dear Mars users, by the time you read this letter, we have just made a very difficult decision.
Given that Dr. An Technology Co., Ltd. has been suspected of infringing on user privacy and threatening the security of Mars Payment and other services for a long time, the company has communicated with them many times, but no substantial results have been achieved.
Therefore, the company has decided to stop running all Mars Technology software on all devices with Anbo Antivirus software installed next Monday.
To avoid malicious competition, we have opened a dialogue window, hoping to negotiate a solution with Dr. An!
"Damn it, this is blatant distortion of the truth, calling a deer a horse! This Martian technology is utterly shameless!"
After reading Mars Technology's statement, Ahn Cheol-soo pointed at his computer and cursed!
Violation of user privacy?
Tell me, which internet company hasn't done this?
He's the most ruthless one at Mars Technology!
How dare you turn around and criticize yourself now?
Is there no justice left?
Furthermore, the other party even claimed to have communicated with me multiple times? What did they communicate about?
"Speaker Ahn, please calm down! What should we do now? Since the statement was released, the company's stock price has already dropped by at least 30%!"
Although Dr. An's main revenue comes from its business in IT, which typically involves taking on information security projects for national or corporate entities.
However, they also care a great deal about the consumer market, and this market, which is the easiest to reach consumers, is also the industry that has the greatest impact on stock prices.
Mars Technology's move has directly plunged Dr. An into despair. Who can withstand this?
Ahn Cheol-soo gritted his teeth and asked:
"He said he had communicated with us multiple times. Did he really communicate with us?"
"They've called and come to the company to discuss things, but it's mostly been about acquisitions!"
"That's absolutely despicable!"
It was clear that this was not a spur-of-the-moment decision; it must have been premeditated.
And the purpose of the other party doing this is definitely not to acquire Dr. An!
Those who are family know their own business; how could their company's market value possibly catch Li Haorong's eye?
He did this simply to force himself to make a decision before the presidential election!
Today is Friday, but he deliberately scheduled it for Monday to give himself three days to withdraw from the presidential election.
That's why he said Li Haorong was really despicable. Why didn't he dare to fight a real battle instead of choosing such a despicable method?
-
"Is this a despicable tactic? I learned it from Lee Kun-hee!"
In the office of Galaxy Building, Lee Ho-young shrugged as he looked at Kim Bum-soo across from him.
To be honest, Lee Ho-young really learned a lot from Lee Kun-hee.
For example, if you want to relieve the siege of Wei by attacking Zhao, the key is that the place you besiege is a point that the enemy must defend. Otherwise, no matter how long you besiege it, the enemy will not be able to mobilize a single soldier.
For Ahn Cheol-soo, his weakness is clearly his company.
The reason he has such strong confidence in running for president is because of his company!
Now that I'm attacking his company, he'll inevitably be caught in a dilemma, just like when Li Yinxin was kidnapped back then!
"But doing this will also damage our company's brand image!"
Compared to Lee Ho-young's indifference, Kim Bum-soo seemed somewhat worried.
After all, since he became president of Mars Technology, he has made Mars Technology thrive, and the company’s development has never stopped, even with government suppression.
Although Mars Technology's absolute user base is not as large as that of major Chinese companies like Alibaba.
However, its distribution is much wider, almost unifying all markets except for the Chinese mainland!
Now that the company has grown this big, the most important thing is its brand.
Now that Lee Ho-yong is doing this, just to target Ahn Cheol-soo, it will cause irreversible damage to the company's brand. It's really like picking up a sesame seed and losing a watermelon!
"Fan Zhu, what direction do you think Mars Technology should take for its future development?"
Lee Ho-young did not answer Kim Bum-soo's question, but instead asked him a new one.
Why?
"That's because the domestic market is already saturated, and there's no way to find new growth points!"
"Yes, so even if our brand is damaged within the peninsula, what does it matter?"
Could it be that they can use other products besides Martian technology?
"this……"
Upon hearing Lee Ho-young's words, Kim Bum-soo fell silent.
Just as Li Haorong said, Mars Technology has already penetrated into all aspects of life for the citizens of the peninsula.
This is the benefit of a monopoly. Now it's no longer that Mars technology can't do without the people of the peninsula, but rather that the people of the peninsula can't do without Mars technology.
As for the claim that he didn't do well and some up-and-coming talent suddenly emerged to seize the market, not only Lee Ho-yong didn't believe it, but even Kim Bum-soo didn't believe it!
The peninsula is not like China, which can accommodate so many small companies!
Mars Technology has now grown into a towering tree, but there is almost nothing growing under it, and the entrepreneurial environment for small companies is lacking.
Moreover, given the ecosystem and competitive advantage that Mars Technology has built, even if they occasionally lose any key element, it will still be very difficult for them to challenge the entire Mars Technology ecosystem.
"Actually, we still have growth potential domestically!"
Seeing that Kim Bum-soo had fallen silent, Lee Ho-young continued.
"Anything else? What?"
"The next area is beyond our current capabilities; it requires the full support of the government!"
Upon hearing this, Kim Bum-soo instantly understood what Lee Ho-young was referring to and what Lee Ho-young had done.
If only he could get the president he supports into power, he could get his stagnant businesses back to growth.
Compared to that, a little bit of fame is really nothing.
"Waaaaah..."
Just then, Li Haorong's ringtone suddenly went off; it was the ringtone for "N.9".
After Li Haorong answered the call, he heard the other end say:
"Hello, Chairman Lee? This is Ahn Cheol-soo..."
It seems that it didn't even take three days for Ahn Cheol-soo to make his choice!
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