The Peninsula chaebol started by rescuing Samsung's little princess.

Today is New Year's Day, a public holiday on the peninsula, and most companies are closed.

Mars Technology was no exception; in the huge office, only Kong Canyu and a few scattered employees were on duty.

If we're talking about who's the best at flattery at Mars Technology, it has to be Park Jung-hyuk!

But if we're talking about who's the most hardworking? That would definitely be Kong Canyu!

Whether he's at work or on duty, Kong Canyu takes every second of his workday seriously.

It's fair to say that he worked the longest hours, lost the most hair, and did the most work!

For example, today, while overseeing the operation of the website, he also made sure to complete his own work.

Although Li Haorong gave him plenty of time, Kong Canyu still managed to finish the game platform ahead of schedule.

Logically speaking, the chairman should be happy to see the project completed so many days ahead of schedule, but looking at the chairman's back, he felt a murderous aura emanating from him!

Hmm, I guess I'm just not getting enough sleep and overthinking things!

Just as he was lost in thought, Li Haorong slammed his hand on the table and roared:

"You've ruined a perfectly good gaming platform, making it feel neither like a game nor like a platform. It's so outdated, a complete failure!"

The platform font is not attractive enough; it's too ordinary. It's a failure!

The GG bit was not set, which was an oversight and resulted in failure!

Excessive clicks upon entering the platform test users' patience—a complete failure!

The worst part is the platform's address book, which is just like the website's built-in address book. What's the point of that? Are you kidding me?

"I asked you to build a gaming platform, did you not even use your brain?"

Kong Canyu, who had originally hoped to receive praise, was completely stunned after being scolded like this.

"Um... Shall I continue revising?"

Kong Canyu asked tentatively.

"Change it? Of course it needs to be changed! But do you know how to change it? I've told you so many times to keep it consistent with the characteristics of Mars Network, but look at what you've done!"

Did the chairman eat gunpowder today?

Hearing the president's incessant rage, Kong Canyu felt utterly bewildered. He felt that even a passing dog would get a few words of abuse from the president today!

As for himself, he only hoped that he wouldn't be fired today for stepping into the office with his left foot first!

"Alright, redo it. Give me another version next week!"

"yes!"

After hearing Li Haorong vent his anger, Kong Canyu breathed a sigh of relief, completely unaware that the reason the chairman was angry was actually because of him.

Li Haorong also noticed this; unless he pointed his finger at him and cursed him, this blockhead wouldn't react at all.

This feels like playing music to a cow—completely unenjoyable!

However, he also took this opportunity to vent all the frustration in his heart.

No wonder bosses love going to work. Who wouldn't like the feeling of being able to yell at people whenever they want, and not being able to talk back?

"What about Naver's website? Let me see it!"

"yes!"

Upon hearing Li Haorong's order, Kong Canyu quickly switched websites and opened [Naver Friends], which had just been launched that day.

Naver kept its promise and launched its own social networking site as scheduled.

The links to the entire website are prominently displayed on the Naver search page; it's impossible not to see them once the search page is open.

Clearly, Naver intends to leverage the massive traffic of its own search engine to drive traffic to their new website.

Open Naver Friends; the website interface is predominantly light blue, and the page layout is not much different from Mars.net.

To Li Haorong's surprise, the website didn't copy his "Love Matching" feature, but only his "Interest Groups".

It seems they don't intend to use evil methods, but rather are prepared to use righteous methods to defeat MarsNet!

As for what constitutes the right path? Well, it's burning money, of course!

Register for NF and get a free one-year Naver membership!

"Hundreds of millions in cash, all in Naver Friends!"

Park Ji-sung joins NF, and will be giving away autographed photos to lucky viewers online!

In addition to spending money to attract users, Naver also learned from MarsNet and copied their cross-industry collaborative marketing.

However, since Li Haorong had recruited all the entertainment stars from the major entertainment companies in the peninsula, even if Naver tried to win them over, it would only be picking up scraps from someone else's work.

Therefore, they turned their attention to sports stars.

On the Korean Peninsula, sports stars hold a much higher status than celebrities, especially idol stars!

Otherwise, so many female idols wouldn't end up marrying sports stars; they're not just after money, but also for upward social mobility.

And the status of stars who have won honors for the country is even more unshakable; they can even be exempted from military service!

With the 2006 World Cup approaching, Park Ji-sung, the star player of the national team who led the Peninsula team to a miraculous (and somewhat tumultuous) semi-final appearance in the previous World Cup and currently plays for Manchester United, is naturally the best candidate.

Therefore, Naver was heavily promoting Park Ji-sung's arrival on NF, and this did indeed bring a lot of traffic to NF.

Especially when compared like this, NF looks high-class and sophisticated, while MarsNet is incredibly low-class!

It's either fan wars or casual sex between men and women. Such a filthy website should naturally be boycotted, resolutely boycotted!

Faced with such a formidable opponent, Kong Canyu was also somewhat worried; otherwise, he wouldn't have called Li Haorong on the morning of his day off.

However, compared to the worried Kong Canyu, Li Haorong felt reassured after browsing Naver.com!

Elegance is certainly good, but more often than not, it means being too sophisticated and appreciated by few.

Being vulgar is certainly looked down upon, but there are plenty of vulgar people in this world!

A website isn't a university; it doesn't require such high standards. Well, universities probably don't either...

But that's not the point. The point is that since it's a website, it only needs to occupy the time of the vast majority of people!

"I'm not watching anymore!"

After looking at it for a while, Li Haorong looked away and ignored the website that had been opened.

In his mind, Naver was no longer considered a rival.

"What's going on with SK Group and Facebook?"

"SK has reached an agreement with Daum.com and should launch their dating website next week."

Facebook is currently mostly used by international students; they've only made empty promises and haven't cared about the Peninsula market, they haven't even established a branch office there!

SK Group did not get involved directly. Although they are a telecommunications giant on the Korean Peninsula, they have not made much progress in the Internet field.

But they're just too rich!

As for Daum, founded in 1995, it was the predecessor of Hanmail, the first email service website on the peninsula, and is now the peninsula's second largest portal website after Naver.

Now that these two companies have merged, although their promotional efforts are not as extensive as Naver's, their strength should not be underestimated.

In particular, Daum.com, leveraging SK Telecom's channel advantages, can achieve twice the results with half the effort in its promotional efforts compared to other companies.

Judging from the current situation, even if Samsung Group does not participate in this major battle, MarsNet's situation is still not good!

Hearing Park Jung-hyuk's story, Lee Ho-young nodded silently in his heart.

In his mind, the biggest opponent is still Facebook, after all, it is the world's largest social network, and their entry into the peninsula is a devastating blow!

Fortunately, given the proud nature of Americans, how could they possibly care about such a small market of 5000 million people?

Zuckerberg is probably still trying to seize the US market. Let alone the Korean Peninsula, Facebook probably won't send anyone to the Japanese market either!

As for Daum, although it has money and manpower, the Internet cannot be successful with just these two things!

"President, they're promoting this so heavily now, shouldn't we follow suit?"

"No rush, let's let things play out for a while! We need to make them spend some of their money first!"