Peninsula: You've been chosen here for producing girl groups.

Of the three major terrestrial television stations in South Korea, SBS is privately owned, MBC is publicly owned, and KBS is a state-owned television station.

Compared to the former, the latter two are riddled with internal factions and numerous cliques.

Therefore, the progress of cooperation negotiations is far behind that of SBS television station.

however.

After SBS took the lead in reaching a cooperation agreement, MBC became much more proactive.

Ultimately, Bilibili acquired two older dramas, one new drama awaiting broadcast, and the exclusive online rights to "Music Core" in mainland China, Taiwan, and Hong Kong from MBC.

The upcoming drama is titled "Beethoven Virus".

With its focus on symphonic music, it was initially thought to be too sophisticated for the general audience, but it unexpectedly became a dark horse in the ratings for the second half of the year, dominating the top spot in viewership during its time slot.

In the end, two more episodes were filmed.

Of course, the current number of episodes for the transaction is 16.

Han Shuo specifically stated in the transaction terms that, as a benefit of paying the copyright fee in advance, Bilibili would not need to pay any additional copyright fees if more episodes were filmed later.

It also saved 60,000 RMB.

One of the two older shows is the sitcom "Unstoppable High Kick," which has 167 episodes.

It is a famous sitcom in South Korea, with popularity comparable to the Chinese sitcom "My Own Swordsman".

There will be two sequels in the future, "High Kick Through the Roof" and "High Kick! The Short Legged Strikes Back", which have also performed well in the market.

Another one is the idol drama "Couple or Trouble".

The story revolves around Han Ye-seul, the female lead, and Park Han-byul, the second female lead. It tells the tale of a woman from a wealthy family who loses her memory and falls in love with a down-on-his-luck man.

This drama still relies on the amnesia trope, but the contrast between the female lead's drastic change in personality before and after amnesia is full of laughs, resulting in impressive viewership ratings.

It will also air on Hunan TV this summer and has achieved certain viewership ratings in the country.

Most importantly, the combination of the female lead's domineering presence before amnesia and her arrogant demeanor after amnesia subtly gives her a hint of Cheon Song-yi.

We could try to sign Han Ye-seul.

Continue to drive traffic and increase her popularity so that she can reap the greatest benefits from Cheon Song-yi's popularity in the future.

Followed by.

Mnet has successfully sold the exclusive online rights to its music show "M! Countdown" from its premiere in 2004 to March 31, 2016.

Finally, only KBS remains as the television station that has not yet reached a cooperation agreement.

KBS is somewhat panicked.

As a state-run television station, KBS faces numerous internal constraints, resulting in dramas of far inferior quality to the other two stations, and it still incurred losses last year.

As the worst performer among the three major TV stations, and now it's the only one left behind, how could it not panic?

What alarmed the head of KBS's copyright business even more was that the negotiations with Bilibili ultimately only resulted in the sale of the exclusive online rights to "Music Bank" for sixteen years in mainland China, Taiwan, and Hong Kong.

None of the TV series were sold.

This is the bulk of the deal between the two parties.

Director Lee of the Copyright Bureau tried again: "Director Kim, our KBS dramas are also of good quality. How about you reconsider?"

Kim Hyun-soon politely declined.

They indicated that this year's TV series procurement targets had already been exceeded, and there were simply no extra funds available.

Are the indicators really gone?

some.

Even if all else fails, you can still squeeze it out.

But let me ask you this: why didn't you do this sooner?

Previously, when discussing the purchase of copyrights with KBS, they were hesitant and made excuses, saying they didn't like Bilibili or that they would ask for an exorbitant price.

Now that the situation is not going well, they just laugh it off and expect them to spend money on the show. Do they really think they have no temper?

At the very least, you should give the other person some space.

Director Li understood the reason and his tone became even more ingratiating: "Director Jin, I see that the dramas you purchase are mainly modern dramas, which is too monotonous."

"It just so happens that our station excels in historical dramas, surpassing the other two stations. You see…"

Check it out.

If they stick their faces out again, then I'll feel bad.

Kim Hyun-soon feigned difficulty, asking, "How so?"

"Excuse my frankness, but some of your historical dramas are highly controversial in our country. We will not accept any dramas that are suspected of being controversial."

Director Li didn't take it seriously: "Before the series is officially released, can't you still make cuts to it?"

Kim Hyun-soon shook his head: "If we want to focus on creating a content platform for the Korean Wave, we must be extremely cautious. In situations like this where one small change can have far-reaching consequences, we can only treat them with the highest standards."

Director Li stated, "The price is negotiable..."

"This is not about money at all."

Director Li never expected Bilibili to have such a firm stance.

He had vaguely heard similar arguments.

But I didn't really think so. The Chinese buyers hadn't been this sensitive before, so why is Bilibili taking this so seriously?

He felt like cursing the screenwriter again.

You little brat, can't you just focus on writing your script?

He insisted on adding all sorts of nonsensical lines, and now look what happened—the TV series can't sell its rights, and he has to put on a smiling face for everyone.

He even thought a little further ahead.

Will this become a routine practice for Chinese procurement companies?

Upon returning to the station, Director Li immediately reported the situation.

The station's leaders were thinking of not taking any action.

It's just a small online platform, yet they pay hundreds of millions of Korean won in copyright fees at once, and they still dare to be so arrogant?

However, the subsequent leak of a memorandum of understanding between SBS and MBC regarding a three-year collaboration with Bilibili has caused considerable hesitation among many.

SBS sold four dramas and one music show, earning 3.80 million won (approximately 299.06 million RMB).

MBC sold three dramas and one music show, earning 5.22 million won (approximately 410.21 million RMB).

Next year, Bilibili will increase its purchase quota for each TV station by three to five more, and the copyright fees paid to a single TV station will approach 10 billion yuan (approximately 785.8 million yuan).

And so on.

By 2011, Bilibili's single purchase quotas for the two TV stations will reach double digits, and the purchase amount is expected to reach the threshold of 15 billion!

That's enough to cover the production costs of a Korean drama produced by a TV station.

It's enviable.

Will this memorandum come to fruition?

The penalties for breach of contract stipulated in the memorandum were not high.

However, the likelihood of both parties defaulting is very low.

From Bilibili's perspective

They are willing to buy fan-oriented programs like music shows, and they have also packaged up content from the past eight years, showing their firm determination to build a K-pop content platform.

Subjectively, I would absolutely not dare to, and would not, fool two television stations.

Because this is almost tantamount to cutting oneself off from the Korean market.

Similarly, neither television station will easily give up this stable new channel; instead, they will strive to maintain it and secure a long-term source of revenue.

This is just the procurement quota given to these two companies.

Considering that some of the quota should have originally belonged to KBS, it's possible that if KBS hadn't partnered with Bilibili, the latter might have directly allocated the quota belonging to KBS to the two rivals in the future.

"Not only that, there is another very terrible consequence."

"Given Bilibili's future acquisition and stockpile of Korean dramas and variety shows, it might gradually influence other media outlets in China, and if a unified understanding is formed by then..."

He didn't finish his sentence, but his meaning was already very clear.

KBS will completely lose its market in China.

Given KBS's current competitiveness, losing the Chinese market as its second market will likely cause its performance to plummet to new lows this year.

What else can we do?

We must go and talk to them again.

Furthermore, a notice was issued stating that when filming television dramas in the future, any issues involving China must be handled with extreme caution, and jumping into dangerous situations is strictly prohibited.

The orders were relayed through the ranks.

Thus, the rumors surrounding "On Air" have come to a conclusion.

Korean domestic production companies have finally begun to "take seriously" this small issue and have included relevant precautions in the bidding notes.

……