Peninsula: You've been chosen here for producing girl groups.

Han Shuo and his group left.

Inside the private room.

Director Park and the crew of "On Air" exchanged glances.

Should we say Han Shuo is young and impetuous, or that he's just daydreaming?

Have you ever been an entertainer?

Do you know how difficult it is for a foreign artist to develop their career in South Korea?

Some of these thoughts are random and based on assumptions.

Ordinary people only see the glamorous life of K-pop idol singers after they become famous, but they don't know that idols who can successfully debut are lucky, and those who can successfully establish themselves are one in a million.

In recent years, the market has been sluggish, and the domestic album market has been weak.

Countless newcomers fail, and only a few ultimately succeed.

Not to mention foreign artists like Han Shuo.

Han Seok's mini-album was co-produced with the ever-unlucky DSP Entertainment, which makes people very worried about the final quality of the album.

It could be said that he had almost foreseen Han Shuo's failure to debut.

It's unclear how much money Han Shuo will lose this time.

If you have money to waste, you might as well give it to us.

His biggest concern is that Han Seok might face anti-fans after his debut, or be affected by the failure of his debut album, which could impact Bilibili's procurement of Korean dramas and variety shows in the coming years.

"Young people are indeed prone to making mistakes..."

Before the word "stupid" could slip out, Director Park quickly shut up.

Some things you can keep to yourself.

But there's no need to say it aloud.

"Director Park, is there absolutely no hope for Director Han's solo performance?"

Han Seok's image left a deep impression on Song Yoon-ah.

Her thinking was simple: even someone as experienced as her, who had seen countless handsome men and beautiful women in the entertainment industry, was stunned by it, let alone those star-struck girls.

I believe that Han Shuo could attract a group of fans based on his looks alone.

Whether their debut will be successful or not remains to be seen.

Director Park had a lot to say, but ultimately expressed it tactfully: "Hasn't SM Entertainment already given its answer?"

The leap from trainee to a hit group is a perilous one. If it fails, the years of training expenses, album production and promotion costs can bankrupt many companies.

Even an idol factory like SM Entertainment is extremely cautious when launching a new group.

What about the newly established Star Entertainment and the repeatedly failed DSP Entertainment?

"Wish him luck."

"..."

"It seems like no one has much confidence in our album."

In the moving car, Li Zhongshuo mentioned the attitude of everyone in the private room earlier.

"That's normal."

Han Shuo took it all in stride.

If everyone had confidence in his debut mini-album, he wouldn't need to go to such lengths to manage everything.

Foreign singers face discrimination when debuting in South Korea?

Package.

The simplest way is to treat the audience harshly when it comes to the amount of screen time given to them on music show stages.

However, Bilibili is currently acquiring four major music shows, and the partnership with these four television stations will greatly improve the unfair treatment in this regard.

In addition to that, there is the harsh treatment from public opinion.

So how do we crack it?

This is the purpose of the first wave of album promotion that will be launched soon:

Rather than focusing on being a new singer, first cultivate the image of a successful business owner.

People naturally admire those who are strong.

Once the image of a successful person is established, great scholars will naturally come to defend me.

"That's true."

Lee Jung-seok was in charge of all the specific matters related to Han Suk's first album and was very familiar with Han Suk's meticulous arrangements in all aspects.

I believe this album will bring a surprise to the album market.

He said with great admiration, "I must say, your ideas in some aspects are indeed ingenious."

"Take the music show schedule from the past two weeks, for example, where you had to apply for three stages. Nobody would have thought you could come up with such a roundabout way to achieve your goal."

Previously, DSP Entertainment had raised objections, stating that it would be quite difficult.

Even Lee Ho-yeon, the president of DSP Entertainment, couldn't guarantee that he could secure three stages in a single music show episode.

However, Han Shuo solved the problem by doing just one arithmetic problem.

It would be a bit difficult to get Han Shuo to apply for three stages all by himself.

Then, having Han Shuo apply for two stages, and having the French harpist he's collaborating with apply for another stage, would completely eliminate any problems.

"It was just skirting the line."

The songs to be performed in the first two weeks are "Trap", "Pain Like Death" and "Take Me Hand".

The last two songs were collaborations with a female harpist.

The second song was mainly sung by the female harpist, whose beautiful harp playing and ethereal voice made the song a hit on short videos.

Providing the other person with a solo stage to showcase their charm is also beneficial to the spread of "It's Like Dying".

On the other hand, the fact that such a huge effort is required to apply for a small music show only further proves the necessity of operating Bilibili.

Han Seok turned to Kim Hyun-soon and instructed her to secure the partnerships with the other two terrestrial TV stations and Mnet as soon as possible.

With the successful collaboration with SBS as a precedent, reaching agreements with the three companies shouldn't be a problem.

With a large number of music shows and some Korean dramas joining the platform, the first category of K-pop content reserves has been initially established.

The next direction for Kpop content creation is to collaborate with large, medium, and small entertainment companies, inviting their artists to join and upload music videos and practice videos.

In addition, we invite fan site owners and admins to join and provide high-definition photos and videos taken by fans.

These tasks are not particularly difficult; they just require time to work out gradually.

Combined with the platform's own content, these form the four main categories of K-pop related content.

The content system is under steady development.

Bilibili's next step is to focus on promotion.

"Do you have any ideas on how to solve the translation problem for a large number of music show programs at the lowest cost, while also promoting Bilibili in the process?"

This was a small test that Han Seok had previously given to Kim Hyun-soon.

Now is the perfect time to hear the other party's solution.

"Thanks to your guidance, I went undercover in the fan group and discovered a very interesting phenomenon."

Previously, Kim Hyun-soon had no idea that many popular K-pop groups actually had fan-organized subtitling groups that translated various video materials of their idols for free.

Some popular groups have their own small translation teams for each member's favorite pairing.

"If their own idols appear on the show, I believe they would be happy to help with the translation of the music show."

"That's right."

This is the win-win solution proposed by Han Shuo.

Fans will do anything to promote their idols.

All they need to do is include a credits list at the beginning and end of their music show performances, and casually mention things like the subtitle team for a certain artist.

"Bilibili has the best resources for attracting fans, such as music shows, which will cause countless fans to spread the word and bring us the first wave of user registration peaks."

In Han Shuo's plan, no promotional funds were allocated to Bilibili.

On the contrary, he would proactively limit the number of Bilibili users and implement a quiz registration system to restrict the entry of some inactive fans and reduce operating costs.

Compared to tens of millions of registered users, hundreds of thousands of highly active users are obviously more valuable.

"We have made some progress in acquiring K-pop content, and we need to catch up with the acquisition of anime content as soon as possible."

"Tell the purchasing department to go all out; there will be plenty of ammunition."

"The Internet audio-visual license system, which was officially implemented in China in January, requires video websites to have a registered capital of 1 million yuan when applying for an audio-visual license. You should spend 2000 million yuan of that."

"If that's not enough, we can add more."

"The revenue of 'Farm' is still growing rapidly, and the head office has plenty of funds."

Now is the low point for online copyright prices, making it a worthwhile time to invest as much money as possible.

Not only do they plan to squander all the profits on paper, but they also plan to take out loans in Qingdao and Seoul to stockpile K-pop and animation content resources.

……