Rebirth 08: Can a mobile game company also build a tech empire?

and,

Behind ZhengTu Technology, Meizu is also eyeing the market covetously.

Although the Meizu M8 was priced at 2380 yuan when it was first launched.

However, more than six months after the company went public.

The price has been reduced to 1999 yuan.

Simultaneously,

Meizu leveraged the user base it had built up in its early years through music players.

It has already secured a place in the hearts of early smartphone users.

If the pricing of Conquer Online 1 is too outrageous and deviates from market expectations.

Meizu will definitely make Conquer Online suffer a terrible defeat.

Thinking of this,

Lu Chen had an idea.

The discussion in the meeting room subsided slightly.

All eyes were once again focused on Lu Chen.

We await his final decision.

"Everyone's points are valid."

Lu Chen spoke slowly.

His voice wasn't loud, but it carried an undeniable power.

They suppressed the dissenting voices within the venue.

"The hardware costs are indeed not low."

Research and development funding is an even larger investment.

High price

Naturally, costs can be recovered more quickly.

It can also establish a high-end brand image.

But what was our original intention in creating Conquer Online 1?

He stood up and walked to the curtain.

Looking at the rendering of Conquer Online 1 above.

"We don't want to make a toy that only belongs to a few."

What we need to do is...

It is with Conquer Online 1 that we can open the door to a new era!

Let more ordinary people,

Within a tolerable range,

Experience the warmth of future technology.

This is the true meaning of the journey!

Lu Chen turned around and glanced at everyone.

"2500 yuan,

For today's domestic consumers,

It remains a very high hurdle.

Since our hardware cost is 1700 yuan,

So, let's bravely overcome the psychological barrier of 2000 yuan.

Once it falls below 2000,

The feeling it gives is completely different.

Conquer Online 1 requires careful consideration of valuable items.

It has become a good product that you can own with a little effort.

Lin Bing seemed to be deep in thought.

"What does Mr. Lu mean?"

Should we deliberately break through the 2000 yuan bottom line?

"That's right, it's set for 1999!"

Lu Chen said firmly.

"This is a very shocking price."

It is lower than all competing products in the same class on the market.

It was even lower than many people's expectations.

However, through extreme optimization of the supply chain,

Economies of scale reduce costs.

And the added value we bring to the software ecosystem,

We can still maintain a reasonable profit margin.

more importantly,

This price will maximize its market impact.

To achieve the goal of rapidly capturing market share!

"1999?"

Hong Feng repeated this number.

"That sounds a bit unbelievable."

"That's truly unbelievable!"

A light gleamed in Lu Chen's eyes.

"We want to use Conquer Online 1, at a price of 1999 yuan."

It has stirred up a storm in the Chinese mobile phone market!

Let all competitors,

Including today's giants,

Everyone should remember this day.

Remember this price.

"But after deducting all the previous costs, will we still make a profit?"

Zhao Yongqiang asked.

"We'll only keep a 5% profit margin!"

"5%?!"

"This is too extreme!"

"Keep only 5%? Nobody's ever done that before."

"It's practically charity!"

Priced at 1999 yuan, with a 5% profit margin.

This means selling one mobile phone.

ZhengTu Technology can only earn a profit of about 100 yuan.

The expectations of everyone present were immediately shattered.

In their vision.

You should always reserve at least 10%-15% profit.

As it turned out, Lu Chen was even more ruthless.

They're really making a losing deal.

Lu Chen did not immediately respond to the questions raised by the crowd.

He waited a few seconds to allow everyone's shocked emotions to subside slightly.

He then slowly began to speak:

"I know this number challenges everyone's common sense,"

But we're not looking at the profit per unit.

Rather, it's an explosion of the entire market.

Without sufficient impact,

How can we carve out a bloody path amidst powerful enemies?

What makes users remember the name "Zhengtu"?

He looked at Zheng Yong and said:

"On the distribution side,"

Let's negotiate based on the retail price of 1999 yuan.

Tell our partners,

Although the profit per unit may not be as high as selling high-end machines.

But we can bring them unprecedented sales and traffic.

He then looked at Lin Bing and Hong Feng.

"The hardware and systems team will continue to optimize."

Save costs as much as possible.

But we must ensure a good user experience.

1999 yuan is not a reason to compromise.

Rather, it is our motivation to challenge limits.

We want users to feel that

I bought Conquer Online 1 for 1999 yuan.

You will definitely feel from the bottom of your heart that it was well worth the price.

Finally, he looked at Susie.

"Before the product is officially launched,

We need a press conference.

"Press conference?"

This term is unfamiliar to most people.

The previous Z1 was just an MP4 player.

Therefore, no press conference was held.

This time, however, the Journey 1 is a real mobile phone.

It's time for a grand launch event.

"That's right."

Lu Chen nodded and continued:

Let's set the press conference for May 10th.

Let's hold it at the Hangzhou Gymnasium.

We're going to hold a press conference that doesn't feel like a press conference.

It should be a grand feast.

A night of revelry for all young users and tech enthusiasts.

Susie took notes quickly.

"There are still two weeks left,"

Our publicity campaign needs to be launched immediately.

Besides the usual media and GG, Boss Lu,

Do you have any other ideas?

Lu Chen walked back to his seat and pondered for a moment.

to be frank,

The exceptional value for money of Conquer Online 1 is certainly very attractive.

However, this will lead to insufficient funding for publicity.

The current situation is so similar to that of Conquer Online Z1 back then.

Although Lu Chen could directly release photos or the price of Conquer Online 1.

It will definitely attract a huge amount of attention and discussion.

But that would take away the mystery.

It also lost the sense of awe that comes with an on-site announcement.

For the sake of the press conference's effectiveness.

Lu Chen would never make such a sacrifice.

He began to speak:

I will personally take charge of the publicity from now on.

All you need to do is arrange the details of the press conference.

Susie nodded and didn't say anything more.

……

After the meeting, only Lu Chen remained in the office.

The sky outside the window had darkened, and the night view of Hangzhou was gradually illuminating.

He stood in front of the floor-to-ceiling window.

He was holding a white Journey 1 prototype in his hand.

The press conference was scheduled for early May, but it's already late April.

It will only take about two weeks at most.

Traditional media placement and Google Ads promotion are, of course, necessary.

However, given ZhengTu Technology's current budget...

The goal is to generate widespread discussion in a short period of time.

Simply throwing money at the problem is far from enough.

He needs something more subtle.

Lu Chen racked his brains for classic marketing cases.

suddenly,

He recalled the Huawei Mate 8 launch event in 2015.

Jane Zhang performed "My Dream" live.

This song serves as the theme song for the Huawei brand.

From then on, he was deeply bound to Huawei.

As long as this song is heard in people's ears.

The first thing that comes to mind is Hua Wei.

but,

My dream is an inspirational song.

It doesn't fit the subversive image that Conquer Online 1 wanted to convey at all.

Lu Chen held the Journey 1 map in front of him.

now,

The white Journey 1 shines even brighter against the dark night backdrop.

It's like the brightest star in the night sky.