Twenty years of cold chain

Chapter 333 Cold Chain and Time

"Tongxing's Northwest Industrial Park has a rainbow trout processing workshop. It is only 42 kilometers from Panzhuangxia Reservoir in Longwei County to the industrial park. The rainbow trout are transported from the reservoir to the park after undergoing fresh cutting, low-temperature quick freezing, vacuum packaging, and then transported by truck. The whole process will not take more than four hours."

"Starting from Wuguan, it takes ten hours to reach Yuncheng. After being transferred and allocated in Yuncheng, it takes four hours to go east to Panhu, north to Qingning, and south to Mingjiang and Longshan. In other words, Tongxing has the capability to deliver a rainbow trout from the reservoir to the supermarket within 18 hours, covering at least four provinces."

Time flew by, and half the year had passed in the blink of an eye.

"Tongxing's headquarters has the largest ultra-low temperature cold storage area in Qingning, with temperature control capabilities ranging from -55°C to -65°C. Tongxing Distribution has built a total of 66 micro-warehouses in various cities and prefectures of Qingning, and will set up a micro-warehouse network in Mingjiang and Longshan by the end of the year. Tongxing has cooperated with many fresh food brands, which can transform high-value aquatic products into raw materials for the brands, and can also distribute them to the market through Tongxing's own channels."

"Tongxing and Yuncheng have one of the fastest routes in the country, with a dedicated green channel that is unobstructed throughout the entire journey, taking only two hours one way. High-end seafood such as tuna, wild black tiger prawns, and Indian Ocean squid, like rainbow trout from the Northwest, are shipped to supermarkets across the country through Yuncheng."

When the time was up, Hu Shutong said no more.

What's remarkable is that even at such a fast pace, the plan on the screen never left, sometimes with pages flying by, sometimes settling precisely, as Hu Shutong instantly found the content that people should see most.

The meaning he expressed goes far beyond "two fish running in opposite directions," but rather uses the concept of time to describe the cold chain and depicts the situation of Tongxing through the rapid connection between upstream and downstream.

For the product representatives present, Tongxing's sudden appearance felt like a "dessert after dinner," as they had become somewhat tired of hearing the same things all day. The various distribution companies' proposals were comprehensive and specialized, some even employing suspense and rhythm changes, using a lot of presentation-like techniques.

Its content is also profound and expansive, with its beginning and end resembling an elevated highway crossing a natural barrier, an eagle soaring over a high peak, and the waves crashing against the tide. What a magnificent chapter we will embark on together!

These all inspire a lot of imagination, as if there is an unseen hand beneath the earth driving the most abundant flow of products. But in retrospect, every family is no different; they all stew the same super-sized version, just with two or three layers of pork belly.

In contrast, Tongxing's three minutes were exceptionally concise, and its presentation was remarkably honest. Those skilled in product operations know that what a distributor possesses is not enough to be a bargaining chip; what the distributor can deliver is the trump card. Things must be judged by results, and the most crucial measure of that is time.

Tongxing only described the time it takes for a fish to travel from here to there, but upon closer examination, isn't that the essence of the seafood cold chain?

If freshness can be guaranteed, there is no need to dismantle the advantages of the technical system; if time can be shortened, there is no need to delve into how the "bridge to the sea" was achieved; as for the unique paving of the Northwest Industrial Park, there is no need to ask whether it was prepared.

These are all subtexts beyond three minutes.

People who were about to leave fell silent after Hu Shutong finished speaking.

Tongxing, Northwest, and Yuncheng, with two reserves and one transfer point, form a triangle; Yuncheng, Mingjiang, Longshan, and Panhu, with one point and three directions, form a fan-shaped terminal pattern.

This is the conclusion the company reached in just three minutes.

He Qun, who remained silent, had a premonition all along. Ever since Hu Shutong mentioned the Panzhuangxia Reservoir, he felt that this plan was aimed at Kunhai. At first, he had a playful expression, watching how others would interpret it with ease. But as the audience reacted after the three minutes, He Qun realized that Kunhai had lost its confidence in having everything under control.

This quiet wasn't part of the established procedure, but rather an expression of emotion, which is enough to show that Tongxing's three minutes had value for reflection. No one would ruin their reputation at the Fisheries Expo; every word and phrase had to be carefully considered. There are visible and invisible aspects, and much is worth pondering.

Besides the three giants, there were many other product companies present. Without these three minutes, cooperation with Tongxing would seem less prestigious, and might even lower the product companies' standing in the industry. But the current silence is clearly a collective recognition of Tongxing's strength; at the very least, there is room for collaboration.

Kunhai Fisheries is undoubtedly strong in its overall capabilities, but it has never been unique. In terms of deep-sea fishing, it cannot compare with Panhu Deep-Sea, and in terms of land-based aquaculture, it cannot compare with many large domestic companies that specialize in this field.

He Qun saw the benefits in Tongxing's plan for two areas. Reservoirs in the Northwest suitable for rainbow trout farming are not easy to obtain. Under the existing layout of enterprises, it will not be easy for Kunhai to create a new situation. It will face great competition to obtain high-quality glacial reservoirs.

However, Hu Shutong immediately identified Panzhuang Gorge in the opening, and combined with his Northwest Industrial Park, it gave people the feeling that he had established deep connections and channels over many years, which was a rare resource for Kunhai.

Then there's tuna. This stuff is inseparable from ultra-low temperature cold storage, and the timeliness of delivery is even more important. The great advantages in both directions make He Qun feel very confident in front of the group.

If it were Huawai Cold Chain or Zhonglong Euro Cold Chain, taking on several product suppliers would be a major intention for participating in the Fisheries Expo. However, Tongxing's visit is by no means an attempt to take on everything; "snatching one supplier" would already be a victory. Thinking about it this way, it makes one feel a bit anxious.

Whether it was excessive subjective interpretation or Tongxing's genuine intention, He Qun decided not to speculate any further.

That very night, at the Kunhai Hotel, which belonged to his own company, He Qun met with Hu Shutong.

He received the invitation that very evening after the meeting. At that moment, Hu Shutong's reaction was not to the prospect of cooperation, but because this was the first time Tongxing had a say since he heard the words "Fisheries Expo".

"The Kun Sea has three thousand waters, and the Guifeng Tower has twelve buildings."

Between the couplets on either side stands a table made of a giant log, its grain so clearly visible yet appearing as if viewed through a layer of glass. Nearby, one can see artificial hills and waterfalls, with koi swimming gently in the pond—truly a delightful place.

People's perceptions of each other vary greatly depending on their current circumstances and their past experiences. If someone is not doing well now, their past might lead to accusations of being all bark and no bite, or even deceitful and fraudulent. However, if someone is thriving now, looking back, their past reveals that true talent has its own strengths, and a golden carp will always shine.

He Qun had not only heard many stories about Panhu Lake but had also experienced some of them, but his own life had also undergone an extraordinary transformation. Today, he is the head of the Kunhai Fisheries Market, a key figure in the aquatic product industry, and is no longer the junior employee during the planning of Panhu Fishing Port. He has achieved such success in less than ten years.

Fortunately, Hu Shutong is also growing, and Tongxing is becoming more and more robust. In the eyes of you executives of giant companies, it is no longer a small workshop.

Hu Shutong sat serenely, you and I came from different paths, what difference is there between us?

……

I've loved cold chain logistics for twenty years.