Twenty years of cold chain

On this map of Qingyan City, people see many red circles, which from a distance look like a bunch of grapes of different sizes. Perhaps because of the bright colors, people overlook the neighborhoods and the city's road network. Yang Chenghai simplified the city in this way, so that people can see at a glance how micro-warehouses should be planned.

The denser the community,

The smaller the radius of a micro-warehouse, the smaller the radius of influence. The circles you see represent the area covered by the micro-warehouse, which is also a unit. This unit refers to ten tons of goods, so you can think of it as the distribution of goods within a city.

This makes it much more intuitive, and it must be said that this is extremely consistent with Hexing's consistent methods.

Things that can be calculated give people peace of mind.

This also makes people feel that Yang Chenghai's so-called technical proposal is actually corroborating what he said before, and it can be said that this is the real deal. The "micro" in "micro-warehouse" is only relative to the giant cold storage in the park. In Yang Chenghai's plan, its minimum radius is three kilometers, and even if it is less than half a kilometer, the cost will double.

"True micro-warehouses are still rare in China, and this alone establishes their superiority in allocation, which is a strong competitive advantage. Many people see city warehouses as just for dispatching and transshipment, which is a narrow view. The real mission is to meet the needs of every part of the city by dividing it up, which makes efficient delivery within 2 hours possible."

Everyone present pondered this: if fresh produce could be delivered to your door within two hours, the competitive advantage would be unparalleled. These days, fresh produce brands routinely raise billions in funding, attracted by the exorbitant markups—prices reaching two to three times that of traditional wet markets are not an exaggeration, making the profit margins extremely attractive. Every company wants to establish a differentiated competitive advantage.

However, in this field, timeliness is paramount, making this raft connecting upstream to downstream extremely important.

Just then,

The screen suddenly changed; the city appeared geometric, transforming from a circle into a line.

"Route planning is related to manpower allocation. The busier the route, the more determined you need to be when shipping goods from micro-warehouses. I used to call it 'accumulating orders'."

This statement is somewhat puzzling, as it sounds like it implies "delayed delivery" and "stockpiling." Yang Chenghai explained, "Delivering orders as soon as they come in may seem quick, but it's actually not efficient. The correct approach is to process multiple orders together, following customized routes. In other words, routes are the highest priority, and all orders are categorized under a single route to maintain consistency in the overall delivery network."

It has to be said, this is a peculiar way of thinking. Normally, the fastest way is to point and shoot precisely, but with Yang Chenghai, that only results in chaos. This isn't point-to-point delivery.

Instead, long-term delivery operations, based on "automatic allocation" of routes, maintain the stability of the large network, which is undoubtedly more systematic and efficient.

"The above-mentioned warehouses and routes can be used by information technology companies to create an electronic delivery platform. I know that Tongxing has its own electronic tracking system, but building this delivery platform is still very meaningful. To a large extent, it is for upstream business owners to see. We need to provide something more professional to showcase Tongxing's delivery expertise. No matter how reliable we are, it's not as good as being able to track things in real time through them."

Every word he uttered revealed Yang Chenghai to be an exceptionally quick-witted person. While explaining the professional aspects of micro-warehouse delivery, he also conveyed to everyone that running a delivery business is like any other endeavor; sometimes you need to be patient and wait, and sometimes you need to be assertive and charismatic. He emphasized that the goal isn't just to earn full marks from business owners and gain their trust, but also to drive profits into their own accounts.

"Tongxing's product testing system is authoritative. Having been in the food supply business for so many years, all the meat and vegetables that come from Tongxing are safe and reliable. Tongxing can use its own methods to conduct testing for companies, and companies can also use testing labels and explanations on Google that they may not be familiar with. These things are not fake at all, but will become Tongxing's bargaining chips in negotiating prices. We can do quality control for them."

"In terms of delivery technology, some delivery companies are using refrigerated insulated boxes and multi-temperature insulated boxes as a selling point to attract customers. Tongxing's R&D center can tailor-make these products and even be far ahead of them, so I won't go into details."

It was still quiet, but completely different from before. This had never come into Tongxing's view so systematically and forcefully. Everyone knew that fresh food delivery was a huge blue ocean market, but it was like realizing you were actually very hungry when lobster skewers were placed in front of you.

Suddenly, people realized that this was far more than just Yang Chenghai's business, or even just fresh food delivery; it concerned the next step for the entire Tongxing Group.

It's no exaggeration to say that this is a major event in Tongxing that can be compared to the second phase of Tongxing and the second phase of Yuncheng!

The independent operation of third-party logistics will break the pattern that Tongxing has maintained for many years. It not only means the overall planning of transportation capacity, but also involves the emergence of a powerful new sector.

Once this brand is established, the old distribution system that prioritizes goods will be gone forever, and the gold rush transportation boom will become a clearly visible stage.

Everyone present was shrewd, and suddenly Yang Chenghai seemed to be a "ferryman," using this deliberate occasion to reveal the next milestone that Tongxing was about to take.

However, people underestimated Hu Shutong. He had his own understanding of the prospects of the delivery industry, which may not be as insightful and easy to understand as Yang Chenghai's, but Hu Shutong could also come up with a plan. He didn't need Yang Chenghai to pave the way for him.

If Yang Chenghai's proposal were transformed into Hu Shutong's work, this meeting room would surely be filled with harmony and admiration, with everyone praising President Hu's visionary leadership.

All of this, Hu Shutong was the one who guided people across the river. The gossip was disturbing, the worldly prejudices were annoying, and being bound by other people's frameworks and following the crowd, how many like-minded people could be found?

Liu Zhiying looked at Hu Shutong, and Hu Shutong glanced at Yang Chenghai.

Yang Chenghai's eyes narrowed slightly, but his gaze was sharp as he turned to Liu Zhiying.

……

I've loved cold chain logistics for twenty years.