Twenty years of cold chain

Hu Shutong's reaction to the plan made Guo Hongyuan take his work so seriously for the first time. In the following days, he assigned new tasks to the team. While others went to Hongshan Port to conduct on-site research, Guo Hongyuan stayed behind.

Before coming to Tongxing, Guo Hongyuan's concept of cold chain logistics was limited to the outbound logistics area of ​​fishing ports.

That was a large logistics park operated by dozens of companies, which seemed to be the ceiling for cold chain parks for this person who was deeply involved in marine technology related to aquatic products.

However, after visiting Tongxing for a few days, Guo Hongyuan gained a deeper understanding of his uncle's words. Tongxing's industrial park operations were impressive, and more importantly, the large-scale production and sales system built up over many years behind it was truly remarkable. It's no exaggeration to say...

Any cold chain product in demand in the market,

With the help of Tongxing, we can better ensure quality and accurately reach the market terminal.

Speaking of technology, Guo Hongyuan was truly ashamed. In Tongxing's warehouse area, one rarely sees a bustling scene; forklifts enter directly, and goods are precisely retrieved via scanning, with minimal human intervention in the storage and transportation process. In the processing workshop, a complete set of advanced production lines, under modern temperature control technology, produces an astonishing daily output of pre-processed and semi-processed products.

Recently, Daye's headquarters and Tongxing Enterprise R&D Center reached a deep cooperation agreement to jointly develop the application of active electronic tags in the processing process, with Tongxing conducting on-site technical trials. The emergence of Daye deeply impressed Guo Hongyuan, as Daye is a name frequently mentioned in many technical fields related to marine ranching.

During this time, Hu Shutong was also thinking about marine ranching. He obtained a lot of first-hand information through Dalin Fisheries and conducted an in-depth analysis of the development of this large field in recent years, increasingly believing that its prospects were immeasurable. However, he always had a principle in mind regarding this matter, just like a vegetable merchant who contracts a large amount of vegetable land...

What should the vegetable farmers of the past do?

In his view, if this major issue could be resolved,

Only then can the entire plan be truly grounded in reality. Marine ranching means the involvement of enterprises, and it also means that fishermen who previously engaged in traditional fishing and nearshore aquaculture will face the prospect of changing their professions.

It has to be said that Hu Shutong saw a bit of himself in Guo Hongyuan. Both were graduate students, both had their sights set on a highly promising entrepreneurial field, both had no background whatsoever, both desperately wanted more support, and both wanted to compete with many rivals for market share.

Therefore, this cannot be the approach of large enterprises "laying eggs," but rather how entrepreneurs can effectively implement and incubate their businesses. Past experience has taught Hu Shutong that only by taking into account the actual benefits of fishermen, farmers, vegetable growers, and fruit farmers can they gain more attention from relevant departments. To use a very frequently used phrase these days, it's called "the mindset of developing an industry."

In Hu Shutong's office, only he and Guo Hongyuan were present. At this moment, Guo Hongyuan's expression was somewhat complicated, his gaze shifting aimlessly, and his movements appeared somewhat restrained.

Hu Shutong placed the computer on the coffee table.

Sitting side-by-side with Guo Hongyuan on the long sofa, he said, "Let me explain my thoughts on this plan."

Please refer to this. First of all, the development environments of the north and south sides of Hongshan Port are different. In the previous plan, I only saw a general port. I will talk about the details of the two later. Let's first talk about the general framework of this plan.

"There's no need for any groundwork in this plan. There's no need to mention things like ocean issues that everyone already knows. Your framework should consist of four levels: enterprises, research institutions, cooperatives, and fishermen."

"Logistics is included in the company's qualifications and belongs to the production and sales channel. It is not the core structure at this stage. The first thing to clarify in the whole plan is the allocation of sea areas. That is to say, the company takes the lead in establishing a cooperative with fishermen and farmers to concentrate the scattered sea areas of each household at the cooperative level. The right to use the sea surface still belongs to each fisherman and farmer, while the right to use the middle and bottom sea areas belongs to the cooperative. Next, the company will take the lead in unified planning and operation, forming a three-dimensional aquaculture system under the impetus of marine ranching, dividing the benefits, and allowing all parties to participate."

Upon hearing this, Guo Hongyuan felt that the previous plan was completely incomprehensible; the two were not even on the same level. What Hu Shutong was talking about was not how to build a marine ranch, but how to make all parties benefit.

It goes without saying which of these practical solutions would be more interesting to the relevant departments than a "geography and physics paper".

"If you choose to develop a marine ranch in Beigang, Hongshan Port, the area is currently more developed and has the potential for unique tourism development. The near-shore cages of the marine ranch are naturally excellent platforms for sea fishing, and diving adventures can also be developed. Under this model, fishermen can form recreational fishing companies on a village-by-village basis, and the development of the marine ranch can help them successfully transition to other industries. The principle is actually very simple. It's like a company developing a scenic area; you need to get the mountain farmers selling kites to sell kites and those running guesthouses to run guesthouses."

Hu Shutong was talking eloquently into the computer, unaware that Guo Hongyuan was listening in a daze. Recalling his first time at Tongxing, he felt ashamed and his palms were sweating.

In Hu Shutong's logic, logistics is a business sector and technology is a research sector, but neither is the key. To strike gold in the ocean, people need to be able to make money. Looking back, is the purpose of building near-shore marine ranches really just about protecting the ocean and aquaculture—these lofty ideals? As fishing becomes increasingly difficult, the most compelling aspect of this plan is its ability to genuinely change the current situation of fishermen.

Guo Hongyuan was completely convinced. Hu Shutong had given him a new perspective, and for a moment, he felt that his marine ranch was already up and running; all that remained was to figure out was how to achieve common prosperity. This realization was enough to make Hu Shutong very happy.

Guo Hongyuan felt an immense sense of strength being infused into him, a strength not only from those around him but also from Tongxing. A more distant vision filled his mind: the massive quantities of aquatic products from the future marine ranch, managed and distributed by Tongxing, seemed to come alive from the very beginning.

Suddenly, everything becomes clear!

……

I've loved cold chain logistics for twenty years.