Twenty years of cold chain

Over the years, Hu Shutong has faced countless competitions, and the methods of each competition have been different. However, there has always been a benchmark hidden in his heart, which he can use to measure everything. Only Hu Shutong himself can understand this.

In competition, constantly digging out the opponent's weaknesses and vulnerabilities is not advisable.

Using defamatory tactics and investing a great deal of time and effort in them is never a wise move.

Moreover, competition between cold chain industrial parks is fundamentally different from brand competition. Branding in the cold chain industry is a long and arduous process, unlike the competition between automobiles and instant noodles.

They competed against each other, racking their brains to study each other, sometimes to the point of being bloodthirsty.

The current cold chain industry's greatest potential lies in fulfilling its core functions, as both upstream and downstream sectors represent a huge potential market.

It offers unparalleled opportunities for expansion in other sectors, unlike two cars with similar performance where the one that outperforms the other can gain a significant market share.

Therefore, shrewd people in this field never waste their energy on others, because as long as they do their own thing well, they can see a bright future. Moreover, the more stable and focused a company is on its business and exploring its potential, the more likely it is to receive various policy benefits.

Understanding this broader context makes it easy to see that the various tactics employed by those who have targeted Tongxing over the years all stem from a zero-sum game mentality regarding competition. However, looking back, the one who rallied most support was Tongxing, which has maintained a more steadfast path.

On the fifth day of the Qingning Cold Chain Exhibition, the scene at the Daye Pavilion began to change noticeably, with one technical team after another arriving from various parties, which attracted close attention from Chunrong.

This attention is significant, given the team's density and qualification level.

It's hard not to feel a strong sense of unease! Counting them up, in just over half a day, four teams—Tongxing R&D Center, Qingyan Refrigeration, Qingning Refrigeration Association, and Logistics Engineering Center—entered the Daye Pavilion!

Putting aside everything else, the academic community's tight schedule alone has already generated buzz at the Refrigeration Exhibition. After being quiet for so many days, their sudden appearance is no coincidence, but a deliberate arrangement to attract attention!

Li Zhou patiently and carefully repeated the same words four times, emphasizing the latest radio frequency identification equipment, vehicle delivery tracking platform, and visualized cold chain operation system from Daye.

Each of these three technologies is highly targeted. The subtext of RFID electronic tags is an eight-euro indicator. The vehicle delivery tracking platform is aimed at the third-party logistics companies with the greatest demand and the fastest growth, solving their thorny problems. The visualized cold chain operation system opens up a brand-new interface for cold storage management, truly unifying people, vehicles, and warehouses.

At this point, Dou Shaojie and his team remained calm because there's an inherent gap between technology and the market. It's not like a few teams praising a product at a refrigeration exhibition today will automatically translate into companies flocking to buy it tomorrow. This whole affair appears lively and exciting...

It's just giving more endorsement to academic papers and journals in the technical field.

The impact on businesses will be extremely limited in the short term.

However, what happened next...

It has just become clear that the sudden intervention of the technology sector was actually the calm before the storm!

Don't forget that Hu Shutong has a major bridge between technology and enterprises: the Qingning Cold Chain Logistics Entrepreneurs Forum. This forum is supported by the National Development and Reform Commission, and due to the tangible results achieved in previous initiatives such as the transportation of Qinghai vegetables to the south, Hu Shutong has significant influence over its initiation.

At this juncture of the Qingning Cold Chain Logistics Exhibition, bringing together companies to focus on technology and discuss its practical benefits is both timely and logical. Consequently, the "Qingning Cold Chain Logistics Entrepreneurs Technology Seminar" was not only put on the agenda but also quickly became a reality, bringing together numerous cold chain business owners and third-party logistics providers from Qingning to Tongxing once again!

Hu Shutong's core motivation, no matter how you look at it, is technology. What he wants is for the industry to have a rational understanding of technology, instead of the old mentality of "feeling intimidated by foreign technology." This is a real issue of our time. Foreign cold chain technology is indeed advanced, but domestic technology companies are also innovating. They are the ones who can tailor solutions to the specific needs of the industry and are the most reliable partners for a successful cold chain.

This is true alignment and progress, doing business in the same macro environment. As for foreign technology, no one has denied it from beginning to end, and it can provide us with foresight and insight, allowing us to see where the trends lie. What Hu Shutong needs to do now is to place "good and suitable" on a larger level, a level that can resonate with the industry.

These testimonies from various technical teams are Hu Shutong's greatest source of confidence among businesses. Since the entire affair was initiated to create a significant stir and establish momentum, when it came time for Hu Shutong to make his move, it was natural to unleash a powerful surge in influence within a short period. Only in this way could he ensure that the east wind prevailed over the west wind!

With this thought in mind, Hu Shutong realized that with only Tongxing as a fulcrum, the impact would mostly ferment in Qingning. The popularity during the Refrigeration Exhibition was the most valuable. Once the Refrigeration Exhibition was over, things would not attract so much attention.

Hu Shutong copied the materials that were about to be presented at the meeting and sent them to Hu Yuntong. He had no intention of sending Tongxing's technical personnel, but instead placed all his hopes on his younger brother.

Later that day, Hu Yuntong called back, sounding confident from the start.

"Brother, don't worry! Many of these companies are our long-term partners. Although I don't know much about the technology, just based on these connections, I have no problem making the presentations!"

"Put aside saving face for now. Have you looked at the materials carefully? You need to be on point when it comes to the material. Don't say anything that's useless."

"Oh, you don't need to remind her anymore. Xiaoman can use these techniques too, and she'll be coming. She's been making quite a splash lately. If she just nods and says a few words, a lot of people will follow her. I've already spoken to her in advance."

"Oh, I see, brother. Actually, it's not that I don't understand, it's just that I can't compare to..."

"Get ready, I'll be waiting for your good news."

……

I've loved cold chain logistics for twenty years.