Hong Kong Island Chronicles: From Electrical Appliances King to Business Legend

The next morning.

The morning light was just beginning to break.

Hong Kong's numerous commercial newspapers, radio stations, television stations, bus signs, bus bodies, and bus stops are all located on the streets of Hong Kong.

And just like that, the "Legendary Appliances Company" and the "Fully Automatic Washing Machine" disappeared without a trace.

The citizen, who had just gotten up, had just stepped out the door and hadn't even realized what was happening when a leaflet distributor shoved a flyer into their hands.

"Hey beautiful, check this out. Legendary Company has produced a fully automatic washing machine. It's incredibly functional; you just press a button and it washes and spins the water all by itself. It's super convenient."

"What? It's really that convenient?"

"Yes, you can go to Canton Road and take a look. There are ready-made exhibitions there, and you can also take your dirty clothes there to be washed on the spot. Then you'll know if what I'm saying is true."

"I'll go check it out right away, thanks, sir."

"You're welcome, goodbye, beautiful lady."

Such scenes are happening everywhere.

This was also something Li Jiagang instructed to arrange. The goal was to have the order distributors attract people to the site so that citizens could see the washing machine's functionality firsthand and be tempted to buy it.

All of GG's promotional materials will clearly state where there will be exhibitions and on-site testing of the washing machine's functions.

In just one morning.

Hong Kong has been brainwashed by various GG-related terms like "Legendary Appliances Company" and "Fully Automatic Washing Machine".

Regardless of whether citizens can see GG while taking the bus.

Walking down the street, you see GG signs everywhere, all for this washing machine.

When you go to a shopping mall or teahouse for tea, the flyer distributor will also give you a flyer.

Reading the newspaper, every newspaper has GG.

Turn on the TV... "Legend brand fully automatic washing machine, washes clothes clean with just one button, automatically controls water, washes, and spins water throughout the entire process."

With the Legend brand fully automatic washing machine, Mom no longer worries about clothes not being clean enough...

In short, no matter what Hong Kong citizens do today, they can't help but see the words "Legendary Appliances Company" and "Legendary Brand Fully Automatic Washing Machine," a kind of crazy brainwashing intrusion.

This is exactly the effect Li Jiagang wanted.

He had suffered this kind of pain many times before.

I'm sure many of you have experienced being bombarded with messages from a certain brand, product, or guy, right?

With the BBK Learning Machine, Mom no longer has to worry about my studies!

What kind of Overlord Bald Head Water is this...?

What do you mean by giving brain pain relief pills as a gift...?

Which excavator brand is the best? What the hell do you choose?

What? Are you alright? Are you alright? Hearing that means trouble is brewing.

Worried about getting a sore throat? Just ask Lao Wang.

Although these GGs have hurt generations, their effects are indeed very good.

In summary, as long as GG plays well, even garbage becomes treasure.

This is exactly the effect that Lijiagang wanted.

They launched a massive, brainwashing-style advertising campaign in Hong Kong to quickly boost the company's brand awareness.

Moreover, his products have both advanced technology and high quality, so he has no worries.

Lijiagang in the morning.

He made a point of experiencing firsthand the "GG effect" of the company's product promotion.

This gave him another headache.

But he laughed.

"Fellow citizens of Hong Kong, enjoy the brainwashing package I've prepared for you," Li Jiagang muttered to himself, his lips curling into a wide smile.

It was a little after 10 a.m.

Li Jiagang visited a product exhibition on Nathan Road in Tsim Sha Tsui.

He planned to come and check on the situation.

But when he arrived at the scene...

The scene before him made his eyes widen in disbelief; the place was a sea of ​​people.

"Damn... this is... way too much."

Although he guessed that it might attract a lot of interest, after all, it was the world's first fully automatic washing machine, and convenient home appliances are the most attractive, he did not expect it to be this attractive.

Li Jiagang walked quickly towards it.

Wow! That's amazing!

"Look, it really does spin-dry automatically! You don't have to wait until the clothes are washed and then manually put them in another tub to spin-dry them."

"Yes, yes, it is indeed very convenient."

"I just don't know if it's expensive?"

"It must be expensive to be so convenient."

Almost everyone present was a housewife; even the younger people were women.

Sure enough, household appliances that offer convenience are the biggest attraction for women.

At this moment, Li Jiagang heard the staff respond. He listened carefully, also wanting to see if the staff had been properly trained.

"Ladies, don't worry."

"Our Legend brand washing machines are made in Hong Kong. Our main selling points are good technology, good quality, and most importantly, no import tax. The price is so low that you won't believe it."

"In addition, everyone knows who the owner of Legend Electric Company is, right? He is Mr. Li Jiagang, who recently acquired Hong Kong Electric Company."

"This fully automatic washing machine has been repeatedly developed by our company's technical staff, with every part meticulously controlled."

"Therefore, purchasing a washing machine from our company will definitely not disappoint you."

"Oh, I know him. I've seen his news. So it's the company of that handsome and young Mr. Li Jiagang."

"Yes, yes, I've seen his news too. He's young, rich, capable, and handsome. Now he's even developed such a great product. He's a really talented young man."

Upon hearing this, Li Jiagang's lips curled up into a wide smile, and his expression made his secretary, who was following behind him, unable to help but laugh.

"whee!!"

Li Jiagang turned around and glared at her.

"What are you laughing at? Did Auntie say something wrong? Am I not handsome? Am I not young and rich?"

"Seriously, you have even less taste than Auntie Ji."

Li Jiagang rarely complains about his secretary.

His secretary had to barely suppress her laughter.

"Young man, after all that talk, tell me the price!" an auntie asked.

"The initial price of the first-generation fully automatic washing machine is HK$1999. Moreover, there will be discounts and lucky draws for those who purchase it in the week prior to the sale. If you are lucky enough to win a washing machine, you will make a great deal."

In addition, the lucky draw is guaranteed to win, and even the lowest consolation prize includes a gift, so you can rest assured.

"HKD 1999?"

"This price is about the same as those big overseas brands, it's a bit expensive."

"Yes, it is indeed a bit expensive."

Upon hearing this, the staff member smiled and said, "Overseas brands sell brand recognition, while our products sell technology and ease of use." He calmly pointed to the washing machine and added, "Can overseas brands nowadays do fully automatic washing? Are they really that convenient?"

"That is indeed true..."

Hearing this, Li Jiagang was very satisfied with the attitude and professional knowledge of these staff members.

Indeed, his company's washing machines are priced quite high.

HK$1999 is a very high price compared to that of ordinary families.

In 1978, the average worker's salary was just over 1000 Hong Kong dollars, a junior white-collar worker's salary was around 1500 Hong Kong dollars, a large company employee's salary was around 2000 Hong Kong dollars, and a management position's salary was around 3 to 5 Hong Kong dollars.

His washing machine costs HK$1999, which is equivalent to a month's salary for a large company employee. Considering the current prices, it is indeed very expensive.

But…….

Considering the prices of major overseas brand washing machines sold in Hong Kong in 1978, these prices were not expensive; in fact, they were quite affordable.

First: For example, the Hitachi BW-600 large-capacity semi-automatic washing machine was priced at HK$1980 in Hong Kong at that time.

Second: Although his company's products are not well-known, their fully automated technology makes up for it, and the price of HK$1999 is not unreasonable at all.

For example, washing machines from brands like Sanyo and Sharp are priced around HK$1300-1500 in Hong Kong, and Panasonic is also priced above HK$1500.

Their product is semi-automatic, while his product is fully automatic; the only difference between them is brand awareness.

If fully automatic washing machines were first developed by those major overseas brands, Li Jiagang even believes they would raise the price to over HK$3000 per unit.

Therefore, he priced his product at HK$1999, which Li Jiagang considered very reasonable.

It could even be described as a very good deal.