I established the Eternal Immortal Clan by taming beasts.
Chapter 54 Booming Business
Inside Baiweizhai, Wang Yanchi paced back and forth with a hint of anxiety, his gaze sweeping over every detail of the shop.
In the crystal-clear glass display case, various braised dishes are neatly arranged in categories, their colors enticing.
The huge black iron cauldron in the center was emitting a mouthwatering aroma;
On the wine rack, various kinds of spirit wines made by the Wang family are displayed in an orderly manner, waiting for guests to choose.
A large crowd gathered outside the store, their curious eyes constantly peering through the glass windows.
Thinking that Lin Che had entrusted him with the entire responsibility of opening the business, Wang Yanchi's palms couldn't help but sweat slightly, for fear of making the slightest mistake and betraying this trust.
Liu Yunzhou, standing to the side, was equally focused, carefully checking each step.
To keep the recipe a secret, all braised meats are cooked within the Lin family's territory. The broth in the shop is only used to attract customers. Several kinds of spiritual plants that do not affect the flavor but make the aroma last longer are specially added to the broth.
The heavy responsibility of escorting braised meat every day fell on his shoulders, and on the first day of business, he was even more focused.
Wang Yanchi inspected the area again, and after confirming that everything was in order, he took out an exquisite timekeeping compass from his robes.
As the clock was about to strike 9 AM, he took a deep breath and turned to Liu Yunzhou: "Master Liu, the auspicious time is approaching. Shouldn't we prepare to open for business?"
The word "offering" startled Liu Yunzhou slightly, and he quickly returned the greeting respectfully: "Senior, you can just call me by my name, Yunzhou."
The head of the family has already instructed that you have full authority to make all decisions today.
He was very clear-headed; he was ultimately just a servant of the Lin family, while the other party's daughter was already the mistress of the house, so of course he wouldn't be presumptuous.
Wang Yanchi took a deep breath, suppressing the pounding in his heart. His gaze swept over the two Wang family members beside him who were already prepared, and his voice was steady and powerful:
"The auspicious time has arrived—ignite the fire!"
Two clansmen responded immediately, their fingertips flashing with spiritual light as they ignited the spiritual fire beneath the stove.
The orange-red flames danced merrily.
As the temperature gradually rises, the specially made braising liquid in the pot begins to gently simmer, and an indescribable complex aroma slowly rises.
Wang Yanchi dared not delay and immediately activated the fragrance array set up in the shop by performing a magic incantation.
"Buzz—"
The faint sounds of the array operating were almost drowned out by the sound waves that erupted the next moment.
The originally subtle fragrance seemed to break free of its restraints, transforming into a visible pale golden mist that surged out like a tidal wave, instantly piercing through the glass windows and sweeping across the entire street!
Even before those tempting braised dishes were displayed in the showcase, the onlookers, mostly wandering cultivators, couldn't contain their curiosity and began to chatter amongst themselves:
"Look! That bright red, oily meat, isn't it? Just looking at it makes my mouth water!"
"Those over there... are they chicken feet and duck feet? And those offal and entrails? Can these things be made into spiritual food?"
"And what are those shiny red things? They look so appetizing!"
Various speculations and discussions fermented among the crowd, but when that domineering aroma wafted over, all the discussions fell silent, turning into the sound of swallowing saliva.
"What...what is this smell? It smells amazing!"
"My God! It's wafting from that big pot! Wait... the braised dishes in the display case are also smelling delicious!" A rogue cultivator said, swallowing hard as he stared intently at the shop.
In the corner, Li Yunqing, from the Li family of talisman makers, strolled leisurely to his old friend's side, a playful smile on his face: "Fatty Zhou, how about it? Did you figure anything out?"
Zhou Wanhai's round face was full of disdain. He scoffed, "Playing tricks! They dare to sell these worthless scraps? I bet they won't last seven days before they have to go out of business!"
Li Yunqing took in the other party's arrogant demeanor and couldn't help but recall Lin Che's composed figure on the arena. He stroked his long beard and said leisurely, "Then I'll bet two hundred spirit stones with you."
"Then you're definitely going to lose!" Zhou Wanhai said confidently.
However, before he could finish speaking, the rich aroma of braised meat, enhanced by the array, surged forth like a tidal wave.
This aroma is so overpowering, so incredibly tempting!
Li Yunqing and Zhou Wanhai exchanged a glance, both seeing surprise in each other's eyes.
As Foundation Establishment cultivators, their five senses are far more acute than those of ordinary people. At this moment, they felt that the aroma was pervasive, making their stomachs rumble with hunger, and they couldn't help but secretly swallow a mouthful of saliva.
Especially Zhou Wanhai.
His Zhou family had been in the business of preparing spiritual food for generations, and he believed he knew the aromas of all the ingredients in the world like the back of his hand. But the aroma before him was completely beyond his comprehension.
It was an extremely rich and complex aroma, with the mellowness of spices, the freshness of meat, and a faint hint of herbal freshness, all blended together perfectly and extremely powerful!
This is no ordinary item!
Zhou Wanhai's face instantly darkened, and his fat fingers unconsciously clenched his sleeves.
He realized that things seemed to be completely beyond his expectations.
As the exact hour of Si (9-11 AM) approached, the tightly closed doors of Baiweizhai slowly opened amidst the expectant gazes of the crowd.
Wang Yanchi straightened his clothes, a warm yet composed smile spreading across his face.
He bowed respectfully to the bustling crowd outside the door, his voice clear and resonant: "The auspicious hour has arrived! I hereby announce that Baiweizhai is officially open for business today!"
Welcome, fellow Daoists, to our shop! Please enjoy our unique and special spiritual cuisine—appetizers perfect for accompanying your drinks!
After saying that, he solemnly turned around and personally removed the red silk hanging above the door, revealing the three large, gilded characters "Baiweizhai" in a flamboyant style, which shone brightly in the morning light.
"To thank all fellow Daoists for their patronage, the first two hundred customers who purchase any spirit wine today will receive a pound of our specially made appetizers!"
Before the words were even finished, the crowd that had been waiting for a long time immediately stirred and formed a long queue.
At the head of the line was an elderly man with a weathered face, whose cultivation was at the sixth level of Qi Refining. He was a spirit plant master who had been based in Chuyang City for many years and a long-time customer of the Wang Family Wine Shop.
"Brother Yanduan, quick! Bring me a pot of Linggu liquor, my mouth's been practically tasteless these past few days!"
He eagerly handed over the wine jug, but his eyes were fixed on the tempting, reddish-brown braised dishes in the glass cabinet, as if drawn by a magnet.
"Alright, Brother Chen, just a moment!" Wang Yanduan, the original manager of the wine shop, replied with a smile, quickly filling a pot with a pot of clear Linggu wine.
"Half a pound, for a fee of three low-grade spirit stones."
At the same time, he handed over a small plate of carefully prepared braised dishes, with three kinds of braised delicacies on the plate, which smelled delicious.
"These are complimentary snacks to go with your drinks, brother, give them a try, I guarantee you'll be satisfied!"
"Good, good! Just smelling this makes my mouth water!" The old man readily paid the spirit stones and almost ran to find a seat in the shop with his wine and dishes.
I couldn't wait to pick up a thin, trembling piece of braised pig's ear and put it in my mouth.
With a gentle bite, the unique crisp and chewy texture, along with the savory and rich aroma of the braising sauce, burst open in the mouth, and the old man's cloudy eyes suddenly lit up with an astonishing light.
"Wonderful! Wonderful!" he mumbled in admiration, then quickly raised the wine jug and took a big gulp.
The warm, mellow spirit wine slid down his throat, perfectly rinsing away the rich, braised flavor. The two collided and blended between his lips and teeth, creating an even more exquisite taste, which made him squint his eyes in comfort, his face full of intoxication.
"No wonder it's called a 'dish to accompany wine'! The wine and the dish complement each other perfectly; it's a true match made in heaven! In all my years, this is the first time I've ever tasted such a delicious and harmonious meal to accompany wine!"
The second-ranked person was a burly, rugged young monk dressed in short, tight-fitting clothes, with bulging muscles.
His gaze was also drawn to the braised dishes in the shop window, but when his eyes swept over the price list hanging above, he couldn't help but be stunned.
"This price...is it real?" He looked up at Wang Yanduan in disbelief.
This question immediately drew the attention of the people queuing behind, who all looked at the price list, followed by a chorus of gasps and exclamations of surprise:
"Am I seeing things? It's more than 70% cheaper than the spiritual food at a regular spiritual food shop!"
"Such a fragrance, such a beautiful appearance, and it's priced like this? Is Baiweizhai perhaps doing charity?"
"If it really tastes that good, I'll definitely come here every day from now on!"
Despite the crowd's surprise and doubt, Wang Yanduan maintained his smile and nodded firmly: "Fellow Daoists, you are not mistaken. This is the actual price of our shop."
The foundation of Baiweizhai lies in offering discounts to customers and benefiting fellow enthusiasts.
"What does this fellow Daoist need?"
Upon hearing this, the burly cultivator waved his hand generously: "Give me a jug of your shop's best spirit wine! If these snacks are really as delicious as they smell, a pound wouldn't be enough to fill a tooth gap!"
"Fellow Daoist, you're very generous! Our best product is the Grade 1 Superior Crimson Flame Wine, a pot of which is worth one hundred Low-Grade Spirit Stones."
"Give me a pot!"
The burly man strode into the shop and sat down. When the food and drinks were served, he picked up a piece of spicy rabbit meat that was the reddest and shiniesest, covered in chili seeds, and stuffed it into his mouth without hesitation.
In an instant, an explosive, numbing spiciness swept over his taste buds like flames, followed by an indescribable complex aroma that filled his entire mouth.
"Hiss—ha! That's potent! That's fragrant!" He gasped from the spiciness, but his face was full of excitement. He grabbed the wine jug and tilted his head back to gulp down a large mouthful of Crimson Flame Wine.
The liquor was extremely potent, rolling down his throat like a fuse, clashing with the domineering spiciness in his mouth, as if igniting a flame within him. This caused his burly body to shudder violently, and he let out a deep, exhilarating roar:
"Awesome! That's fucking awesome! Boss, give me another two pounds of this spicy rabbit meat! No, three pounds!" His booming voice echoed in the store, filled with immense satisfaction and pride.
This heartfelt praise, like a spark thrown into a hot oil pan, instantly ignited the enthusiasm of the diners queuing behind.
The procession moved forward at a noticeably faster pace, with people buying spirit wine and eagerly receiving complimentary dishes to taste.
In no time, the restaurant was packed, with exclamations of praise, clinking glasses, and shouts of ordering more food filling the air.
Many people, after tasting the complimentary portion, were still not satisfied and immediately made additional purchases.
Many people left satisfied and even packed a portion to take home, intending to enjoy it again later that evening.
Even the stewards and spies from various families, who were mixed in with the crowd, forgot their original mission of investigation.
One by one, they were captivated by the unprecedented flavors and became intoxicated by the food and drinks.
Only after they had eaten and drunk their fill did they suddenly realize what was happening. They hurriedly packed up several portions of local braised dishes and rushed off to report back to their families.
Zhou Wanhai, with a somber expression, followed the flow of people into the store and ordered a set meal.
When the rich and domineering aroma of the braising sauce, a blend of dozens of spices, fully blossomed in the mouth of this connoisseur of fine cuisine, his expression turned extremely unpleasant.
He knew all too well the devastating effect of such a unique flavor combined with such a low price.
"The Lin family..." He put down his chopsticks, gazing at the bustling scene inside the restaurant, and squeezed out a few words through gritted teeth: "We really... underestimated you!"
Hidden among the crowd, Lin Che, with his ordinary-looking face, took in the grand scene in front of Baiweizhai.
Seeing the satisfied expressions on the diners' faces, an irrepressible smile of satisfaction quietly welled up from the depths of his eyes.
It became.
The huge weight that had been hanging over his heart finally settled down.
This was a crucial step concerning the family's foundation and future development, and even though he was usually calm and composed, he couldn't help but feel uneasy.
Seeing the current booming market where supply can't keep up with demand, my deep-seated worries have finally vanished.
He did not show his true face this time, partly to personally verify the success of the business, and partly to secretly observe the reactions of all parties.
With a flicker of his gaze, he easily spotted the particularly gloomy, round, chubby face in the crowd—Zhou Wanhai of the Zhou family.
Looking at the other person's forced composure but barely concealed ashen face, Lin Che could almost hear the sound of their inner calculations shattering in vain.
A fleeting, cold, amused smile crossed his face.
"Heh, what's the rush..."
He whispered to himself, as if he were having a conversation with Zhou Wanhai in the distance.
"This is just the beginning."
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