I established the Eternal Immortal Clan by taming beasts.

Time flies, and it's already the first day of August.

Today marks the grand opening of the Lin family's "Baiweizhai" tavern.

Instead of seeking a new location, the shop was directly converted from the Lingjiu shop owned by the Wang family on a secondary thoroughfare in the Chuyang City commercial district.

This move allows them to leverage the Wang family's existing customer base.

However, the shop has been completely renovated inside and out.

Since the goal was to highlight the word "new," Lin Che was determined to take this innovation to the extreme!

The wall facing the street was completely opened up and replaced with a transparent and crystal clear custom-made glass floor-to-ceiling window, as smooth as a mirror, attracting frequent glances from passersby.

To the right of the entrance, by the window, stands a dazzling glass display case. Inside, there are carefully designed preservation and ventilation arrays to ensure the consistent quality of the braised dishes while allowing their captivating aroma to waft out in subtle ways.

What's even better is that the display case has a special takeout window, so pedestrians can buy directly from the window without having to enter the store, which is extremely convenient.

The wandering monks on the street only need to glance at it to see clearly the dazzling array of braised dishes in the cabinet.

The store's layout is also quite ingenious.

Lin Che boldly adopted an open kitchen design, with a huge black iron braising pot placed in a prominent position in the shop. As long as the fire under the pot is lit, the rich and fragrant braising soup inside will begin to emit its aroma.

The powerful aroma-gathering array can continuously send this rich aroma, which combines the fragrance of meat and spices, to the streets.

Lin Che's purpose was very clear.

He wanted to make this unique aroma of braised food permeate the entire street, creating an irresistible temptation that any cultivator passing by could smell!

Publicity efforts have already begun.

Half a month ago, when the shop began to be decorated, Lin Che instructed the Wang family to start preparing for the event.

The shopkeeper who used to sell the spirit wine waited outside the construction site every day, and would enthusiastically inform regular customers of the new store's opening.

The large-scale publicity campaign began three days ago.

Lin Che hired dozens of eloquent rogue cultivators to distribute beautifully designed flyers in major gathering places in Chuyang City.

It not only features the name of Baiweizhai, a unique interior photo, detailed address and opening time, but also prominently displays the details of the opening promotion.

This novel way of distributing flyers immediately caused quite a stir in the city, with people eagerly sharing and discussing them.

In addition, there were quite a few cultivators who were already closely watching the Lin family's movements, so the news that the Lin family wanted to run their own spirit food tavern spread like wildfire throughout Chuyang City and the surrounding area.

Many independent cooks, upon seeing the unique shop decor and unprecedented braised food styles featured in the flyers, were immediately intrigued and determined to come and see for themselves.

Of course, the most enticing opening events are the key to attracting crowds.

On the opening day, the first two hundred customers who purchase any serving of spirit wine will receive a free pound of spirit food!

In this perilous land beyond the Great Wall, the majority of the inhabitants are rogue cultivators who hunt demons for a living, living in constant bloodshed and danger, their nerves always on edge.

After returning from a demon hunt, they would buy a pot of spirit wine to sip, using the slight intoxication to dispel fatigue and soothe their minds. This was almost an essential choice for them to adjust their state and aid their cultivation.

Therefore, many of the wandering monks in this area have a habit of drinking alcohol.

Now that such a good thing as getting free spiritual food is available, I am naturally happy to come and join in the fun. As for whether I will come back again in the future, that is another matter.

The news spread like wildfire, quickly reaching the ears of all the major families in Chuyang City.

These local tyrants, who have been entrenched for many years, each possess intricate intelligence networks and are well aware of the Zhou family's recent crackdown on the Lin family in the sale of spirit beast meat.

This is a good opportunity to assess the capabilities of the newly arrived Lin family, to see what methods they have, and how they will deal with the Zhou family's increasing pressure.

Among them, the Zhao family reacted most strongly after learning about the general situation of the Lin family.

When they learned that the Lin family, which had seized the right to develop Shattered Star Lake, was likely just an "empty shell" with only Lin Che as its head, a sense of being fooled instantly spread among the Zhao family's higher-ups.

The atmosphere inside the family council hall was terrifyingly oppressive.

"We've spent years meticulously planning and utilizing countless connections, only to be intimidated by a lone wolf?" An elder's face was ashen, his knuckles white from clenching his fists. "This is an utter disgrace!"

Recalling how they hesitated to exert full pressure due to concerns about the other party's potentially powerful background, they ultimately watched helplessly as Lin Che gained a foothold in Shattered Star Lake.

The frustration of missing out on a great opportunity due to excessive caution is unimaginable.

Although they later found a better opportunity in Blacktooth Swamp and temporarily put the matter aside, the sense of humiliation never truly dissipated.

Now that they know the other party was actually using a "ghost town ploy," the Zhao family felt their faces burning with shame, as if they had been slapped hard by an invisible hand.

"How can we not avenge such a cruel trick and the loss of our sacred land?" Zhao Wenyuan, the head of the Zhao family, said in a low, icy voice, his eyes flashing with a chilling light. "A rogue cultivator who appeared out of nowhere dares to steal food from my Zhao family."

If we don't teach them a lesson they won't forget, how will my Zhao family ever establish themselves in Chuyang City again?

"That's right, they absolutely must pay the price!"

"Yes, and who knows, we might even be able to reclaim our control of Shattered Star Lake!"

As the elders and Zhao Wenyuan continued their discussions, a plan for the Zhenlin family was being prepared, awaiting only the right moment to be launched.

……

In stark contrast to the Zhao family's resentment, the Zhou family, upon hearing the news, were filled with condescending disdain.

Inside the Zhou family council hall, patriarch Zhou Wanhong listened to the reports from his clansmen, a mocking smile appearing on his fat face. He slowly sipped the warm jade spirit wine in his cup and sneered:

"Is the Lin family desperate, resorting to any means necessary? They actually think they can break free from their predicament by opening a restaurant on territory that the Zhou family has cultivated for so many years? How naively laughable!"

He put down his wine glass, his gaze sweeping over the core clan members in the hall, his tone filled with undisguised contempt:

"Back when my Zhou family first arrived, how many arrogant fools dared to challenge us just because we had a few spiritual chefs?"

What was the result? Whether it was those small families or the restaurants under the control of those other Foundation Establishment forces, in the end, which one didn't suffer a crushing defeat before the spiritual culinary skills inherited from my Zhou family?

He snorted coldly and continued, "Those who knew what was good for them had already replaced their chefs with those from my Zhou family and obediently paid their share; as for those stubborn ones who refused to use chefs from my Zhou family, where are they now?"

"What does the Lin family have? They can't even gather a few decent clansmen. Do you think they can conjure up a highly skilled spiritual cuisine master out of thin air? That's utterly delusional!"

"That's exactly what I mean. All that fancy stuff, in the end, it's all about the taste, isn't it?"

No one in the Zhou family took the Lin family's desperate struggle seriously; they were just waiting to see them make a fool of themselves.

……

On the first day of the eighth lunar month, before the auspicious time arrived, the streets outside Baiweizhai were already bustling with people.

The wandering cultivators who heard the news crowded around the shop, their chatter and curious inquiries creating a noisy scene.

Among these onlookers were many individuals with varied expressions and composed demeanors.

They either stood alone in the shadows of the street corner, or gathered in twos and threes at the window of the teahouse across the street.

These were the managers and informants sent by various families to their shops in Chuyang City.

These people appeared relaxed on the surface, but their eyes subtly scanned every detail of the shop, from the array patterns in the window to the demeanor of the shop assistants inside, leaving nothing out.

Zhou Wanhai, the manager of the Zhou family's spirit beast shop in Chuyang City, stood with his arms crossed, smiling as he watched the bustling crowd, a faint hint of sarcasm playing on his lips.

Not far away, Zhao's spies squinted, their fingers unconsciously rubbing together, seemingly plotting something.

This secondary street, which is not usually crowded, was unusually crowded and teeming with undercurrents at this moment.

All eyes were focused on the red cloth covering the shop's brand-new signboard, awaiting its official opening.