instant noodle richest man
Chapter 565
Leng Xuxin's words were deafening, which made the salesmen in the audience's eyes straight.
Yes, why didn't they expect this?
When they set up stalls at the entrances of major modern communities, most of the customers kept wandering in front of the stalls. Although they were very interested, not many people were really willing to pay for it, so the transaction volume was actually just a little bit.
However, soon some salespeople discovered something wrong, that is, perhaps the residents of old and dilapidated communities are indeed rich, but their money is also cut out, so these people are extremely stingy. Even if they are really rich, they are unwilling to spend money to buy VCDs worth more than 6,000 yuan each!
"Next, I want to correct another misunderstanding for you, that is, those old people who seem to be in trouble on weekdays are reluctant to spend money, which is another huge misunderstanding!"
"To give a simple example, if you go to any home in an old and dilapidated community, there are three appliances in these homes that you never lack, namely TV, refrigerator, and washing machine."
"Don't watch these TVs, refrigerators, and washing machines. They look broken and old, and seem very worthless, but this just shows a problem, that is, these home appliances were purchased very early. Perhaps 10 years ago, when 80% of households across the country did not use these home appliances, residents of these communities had already replaced the most advanced home appliances at that time!"
"At the same time, if you look at the decorations in these families, you will find that the most you put is not other things, but health products such as Chinese turtle essence, Sanzhu Oral Liquid, Sun God, Life No. 1, Wahaha, and Red Tao K (yes, Wahaha started out as a child's educational health care oral liquid). These moving shafts cost only a box of health products for a few hundred yuan, filling the whole room!"
"Everyone knows that these health products are actually scams, but the elderly are willing to pay hundreds or thousands of dollars to buy these health products. This shows that these elderly people have not low consumption capacity!"
"And the most critical point is to make these old people feel that the things you sell him are useful and can bring them useful!"
"Of course, after figuring out these, you will need a little trick."
"First, we have to take the initiative to come to chat with these elderly people, but we cannot show our urgent intention to sell our products, but make friends with him and be close to his children and girlfriends!"
"This may be quite general, so let me tell you a few specific methods of operation. First of all, when you come to the door for the first time, you should knock on the door very politely."
"Remember, you can't knock it all the time. At most, 5 times a day. If someone doesn't open the door, we can leave first and wait for an hour before knocking. In this way, if you knock three or four times a day, he will open the door for you one day!"
"The first thing after opening the door is to explain our purpose straight to others, to promote VCD. But you must not be impatient. Just say the sales words once. If they refuse after one, we should not sell them immediately, as this will arouse their disgust."
"Let's try to talk to others about some topics about family matters, and don't talk too much. You can leave after about 5 minutes!"
"Now, the most important thing when you leave is to remember to take the garbage at their doorstep and throw it into the garbage building at the doorstep. This is very important. If you can't do this, you will not be able to bring good impressions to customers!"
"The next is the period of developing goodwill. You have to take a week to knock on the door every day. The first sentence is to promote our products. If the other party refuses, don't sell them, continue to chat about family matters and talk about feelings. If you happen to encounter an elderly person with some physical work or other things that need help, you must help them without hesitation."
"Don't be annoyed about this. The more work you do, the greater the reward you will get in the future!"
"This lasted for about a week, and the key point came. When you find this old man again, you will immediately tell him with a very happy attitude that the headquarters is holding a huge discount event, which is an event where you can try it first and then pay!"
"What does this activity mean? You first give the Vcd to these elderly people, and agree that they can try it for a week for free, and at the same time, they will deliver some VCDs so that they can watch it for free! If you are not satisfied after a week, we will get it back and will not charge a penny!"
"The elderly will not refuse the benefits delivered to you like this, he will definitely agree to you!"
"And after a week, when you come to the door to recycle, according to my personal experience, there will be more than 30% of the elderly who choose to keep VCDs. First of all, they will truly feel that our VCDs can change their lives. Secondly, people in the Magic City are more face-saving. If you ask them to return the things they have used to you, they will feel embarrassed about face."
"The most important thing is that after these two weeks of getting along, you are also a person with respect and favors in him. So even if some elderly people think VCD is not practical, they will still choose to stay. This is the data obtained after two months of actual verification by me and my team."
"You may have some other concerns, such as what if those elderly people damage the trial supplies? Or they refuse to return the VCD to us!"
"No one has to worry about these things. First of all, you can throw things away. Because the residence address of these elderly people will not change, they will not damage their reputation in this community for decades in order to greed for your things!"
"If this happens, you can report it to the company, and the company's legal department will get back the rights and interests for you!"
"As for VCD damage, there are two situations. If it is just a simple stain and application, this is not only not a bad thing, but a great thing. It is also the reason before, the people in the Magic City are more face-saving. If they really make things damaged, more than 50% of people will not have the face to return the things to you, and they will buy them silently."
"But if there is a more serious damage, there is no need to worry. This is better. Why? Because more than 90% of customers will choose to buy this item because they are dissatisfied. As long as you guarantee that you will repair the VCD according to the company's three guarantee regulations."
"Finally, if the customer really wants to return, then you don't hesitate. As long as there is no major problem, just return it directly. If there is a major damage, just ask the customer to pay a repair fee."
"This is the general routine and process. I'll mention a few simple things to note. First of all, don't be stingy with the VCD disc you send. Each VCD is delivered with 20 disks, and half of them are given traditional opera VCDs such as Peking Opera, Yue Opera, and Huangmei Opera. The other half gives our company's animation VCDs such as "The Legend of the Heroes of Water Margin" and "The Legend of the Three Kingdoms"!"
"As for any TV series and movie VCD, don't give it to them, they don't watch it. Only this kind of thing that the elderly like or children like, can really make customers like it."
"Especially for children, as long as you make the children enjoy watching animations, these children will try their best to help you keep the VCD at home!"
"Okay, I've said everything I should say. I'll test everyone's performance in February. Those who fail will be cleared out!"
In this way, it took only about two hours to train all the salesmen of the entire Magic City Marketing Center. Then in February, Magic City achieved an unprecedented sales record of a total sales volume of more than 30,000 units.
In March, they even achieved a sales record of 40,000 VCDs, and they also sold more than 4 million VCD discs. After all, a set of "The Legend of the Heroes of Water Margin" has 48 discs.
A set of "The Legend of the Three Kingdoms" has 52 CDs.
Not to mention the Ultraman Tiga series and Pokemon series that are still popular, Boss Jia saw the statistical report. In the entire April Vcd disc sales catalog, animation VCD discs directly accounted for 48% of the total sales.
Therefore, no matter when, children are the best consumers, second only to women.
[PS: I wonder if you will feel boring when you see this chapter. If you like it, there will be a story about two horses in the future. If you don’t like it, you will briefly write it down in the future and won’t write it in detail.]
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