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#1063 technology first

"Liu Jun, you wrote this note. I recognize your words, just like a dog crawling!" Boss Jia directly pulled out a note and asked faintly.

And the executive named Liu Jun trembled for a moment, but he was quite talented and nodded and admitted, "I wrote the report to the chairman!"

"Okay, don't get me wrong. I said that this note is unnamed, so even if I know it was written by you, I won't blame you for it. I promise I will pretend that I don't know that this note was written by you!" Boss Jia said very surely, but Liu Jun was sweating profusely.

Well, even if Boss Jia really doesn't know, the whole company probably knows it.

"You said on this note that although scientific research is very important, what is more important is the development and grasp of the market, and it is marketing of the market. This is the key to running a good company. If there is no market operation, then no matter how good scientific research is, it is meaningless!"

"So you think that putting scientific research on the same level as the market, or even a little lower, will not dampen the enthusiasm of marketers and business operators, nor can we oversupport high-tech researchers. This is very unfair to other employees of the company! These are what you wrote on the finger, right!" Boss Jia repeated the above words of Liu Jun.

"Yes!" Liu Jun nodded and admitted again.

"Well, I think we are not suitable for you. Meiliang may be your home. You and Meiliang have the same concept as Meiliang!" Boss Jia's words made Liu Jun tremble. He said that he would not care about it, so why did he drive me to Meiliang again?

"I remember you are the president of Huaxia District of Daqian Mobile, right?" Boss Jia suddenly asked again.

"Yes!" Liu Jun said.

"Then let me ask you, what are the biggest technological innovations and selling points of the Daqian 4 mobile phone released in 1998?" Boss Jia asked again.

"Our biggest selling point is to develop a richer mobile application interface and launch a brand new menu-style mobile page. In addition, we have also given mobile phones richer expansion capabilities for the first time."

"We can not only expand the game using mobile phones through TF cards, but also use TF cards to expand the address book and the music functions of mobile phones."

"Our Daqian 4 mobile phone is the world's first mass-produced MP3 mobile phone. It can allow the mobile phone to directly play a lot of music and directly transform into an MP3!" As the president of Daqian Mobile's Huaxia District, Liu Jun naturally knew the new features of Daqian 4 launched in 1998.

However, when Daqian 4 was released, it was a once-in-a-century flood, and Boss Jia did not attend the press conference at all. These two press conferences were held by Daqian Mobile's global president Cook.

This is also the first time in his life that he hosted a press conference on a world-renowned mobile phone, which is more than ten years ahead of history, which is gratifying.

"Then how was our Daqian 4 sales last year? So what about comparison with its peers?" Boss Jia asked again.

"Since its release, Daqian 4's annual sales last year were 6.87 million, which was lower than the Nokia 380 of the same level, but higher than Motorola's!" Liu Jun said.

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"Oh, I remember that in 1997, when our Daqian 3 was released, it was the leader, far ahead of Nokia and Motorola's mobile phones of the same level. Why did we fall down in 1998, even lower than Nokia?" Boss Jia asked very simply.

"This..." Liu Jun was very embarrassed by Boss Jia's pain point.

This is also the embarrassment of Daqian Mobile, because Daqian Mobile gave a bad answer in 1998.

Although both the total sales volume and total operating income of mobile phones have increased a lot compared with 1997.

But this improvement is caused by the overall amplification of the mobile phone market.

Throughout 1998, the mobile phone market has more than doubled compared with 1997, with an astonishing 68 million mobile phones sold worldwide.

However, Daqian Mobile's increase was only 42%, so obviously, the remaining 58% increase was taken away by Nokia and Motorola.

Therefore, Nokia and Motorola were very glorious in 1998. Nokia regained the throne of the number one in the mobile phone industry, and Motorola also achieved the first annual profit in history exceeding US$1 billion and the total sales exceeded 15 million units. These made Daqian mobile phones a little uncomfortable.

"You don't have to worry, just tell the truth!" said Boss Jia.

"Yes, I don't think this is the mistake of our business department. Our departments have worked very hard, but our Daqian 4 lacks some highlights."

"Especially, we focus on promoting MP3 mobile phones. Because the functions of MP3 are seriously overlapping with the functions of MP3, and at the same time, both the sound quality and the storage speed of songs are far less than that of one MP3, so they are rated as meaningless by the market. Instead of buying a Daqian 4, it is better to save $200 to buy a Daqian 3. The remaining $200 can also buy a Daqian MP3. The same functions you buy in this way, the sound quality of MP3 is better!" Liu Jun pushed all the pots to the functions of the mobile phone instead of his own business.

However, Liu Jun is not wrong. The reason why Daqian 4's sales volume is much lower than expected is that the new generation of Daqian 4 mobile phones are not as shocking as the previous three generations in terms of functional innovation, so Daqian 4's sales volume is not satisfactory.

"So, do you think the failure of Daqian mobile phone is actually a failure of research and development, that is, the failure of scientific researchers, right?" Boss Jia asked with a smile, exposing Liu Jun's little thoughts.

He said that there is another purpose, which is to prove that scientific researchers are useless, otherwise how could the sales of Daqian 4 mobile phones fail?

Researchers shouldn't be that high rank.

"But can I understand it in another way!" Boss Jia smiled slightly. "Actually, how is the sales of your Daqian mobile phones? It has nothing to do with your marketing personnel and business operators. It only has something to do with the functions of the mobile phone. If the mobile phone is well developed, it will sell well. If the R&D is poor, it will sell poorly. If the marketing is not important, is it right?"

"This..." Liu Jun's forehead was filled with sweat. He didn't expect that he would be caught by Boss Jia, and he seemed to be unable to think of a way to argue.

"Liu Jun, I ask you, if I fire you and then lift your deputy up, will he achieve the same results as you in 1998?" Boss Jia suddenly asked.

"It should...it should...it should...it should..." Liu Jun's deputy was sitting next to him. He was embarrassed to say no. Moreover, this deputy got up from the grassroots level. His ability was actually not much worse than that of Liu Jun. It was just that Liu Jun's qualifications were older. If he really asked his deputy to take over, it would be hard to say!

"Then will I raise your subordinates to your position?"

"It should be possible..."

"What about the subordinates?"

"This...they still lack some experience..."

"If you lack some experience, just think that their sales volume is reduced by 20%!" Boss Jia smiled, "But if I take away all the patents of Daqian in my phone, how much more can your phone be sold?"

"..." Liu Jun was completely stunned. Now, 48% of Daqian mobile phone patents are owned by Daqian, including communication basebands, storage equipment and other comprehensive technologies. These patents are not allowed to be used. Not to mention selling mobile phones, even mobile phones can't be manufactured. He sold them to Hammer for sales?

"You still have the face to tell me now, isn't R&D important?" Boss Jia asked in the end, and Liu Jun shook his head helplessly. He really had no face to say it.

Immediately afterwards, Boss Jia named a few more people, who were all senior executives in various industries, and Boss Jia’s problem was the same, that is, to extract all the scientific research results, what can their products be sold?

The result was naturally silent, and these executives also vaguely realized the true meaning of Boss Jia's words.

"I tell you, the main reason why we Daqian can lead the way in so many high-tech industries nowadays is that we Daqian have a leading edge in technology. We have technology that others do not have, so we can be ahead."

"I always believe that technology is the first driving force of enterprises. No matter how good business and trade are, it is just a mirage."

"It seems good, but once you are pinched to the throat of the technology, you will die without a burial place!"

"So today, I want to tell you all, we Daqian is not a business or economic-oriented enterprise, but a genuine technology-oriented enterprise. Our Daqian must place the highest priority on technical talents. If anyone still has an opinion on technology, whoever leaves now, I will be able to raise your deputy immediately."

"To be honest, no matter who leaves here, it will have no effect on Daqian. Even if you all leave, Daqian is still Daqian!"

"When Ni Guangnan or Liu Nian leave, I, Boss Jia, have no choice but to cry."

"Everyone, remember this. I don't care about everything that happened before today. In the future, anyone who has come up with a theory that technology is not as important as commerce. Don't report it to me and just get out of here!" Boss Jia said bluntly at last. Even Dong Mingzhu felt a chill in his heart.

Because it seems that even if she left Dong Mingzhu, Daqian is still Daqian.

As long as Jia Yapeng doesn't leave, it will proceed.

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