I'm almost a Muggle

Moreover, Lin Dong came to Xu Changlong to find a way to reduce the price of "New Jin Yong Special Edition", and he already had a very good idea.

The previous "New Legend of Jin Yong" was priced at 68 yuan for the regular version and 168 yuan for the luxury version.

In fact, the key selling was 68 yuan, and a total of more than 4 million copies were sold.

The reason why it is sold so cheap is mainly to give back to the old players who have been thinking about Heluo Studio before. Moreover, the game is also reset based on the original basis, and there are not many changes. It is just that the picture and gameplay have been improved.

"New Jin Yong's Special Edition" is two completely different games.

Therefore, Xu Changlong plans to sell for a unified price of 168 yuan.

This price is not cheap, but it is also reasonable compared to foreign stand-alone masterpieces.

"GTA5" on steam costs 189 yuan, and "Assassin's Creed: The Revolution" costs 254 yuan. From the special effects and gameplay experiences of Lin Dong, the game we made is not much worse than outside.

Xu Changlong made a reputation after a cheap wave, so he naturally wanted to reap one.

"Uncle Qi, I have something to discuss with you. What do you think of steam?" Lin Dong studied it temporarily, but in fact he had only a little understanding of it.

But it is enough to fool people.

"Steam is of course very powerful. Currently, 3A games are distributed on the entire platform and will basically come to Steam. If you want to choose the largest digital game distribution platform in the world, then only Steam will be the only one." Xu Changlong said.

Immediately, he suddenly said: "Mr. Lin, do you mean to bring the "New Jin Yong Special Edition" to Steam for sale?"

"No, no, no," Lin Dong shook his head quickly. He did not intend to sell the "New Jin Yong Special Edition" to the whole world, and did not discuss whether there was a market issue. This obviously means that the old birthday boy was impatient when he was eating pizza.

"Then what do you mean by Mr. Lin?" Xu Changlong didn't understand.

"I plan to build a game distribution platform like steam. What do you think?" Lin Dong asked.

He didn't feel that this problem was so powerful. Xu Changlong was shocked. He was not shocked by Lin Dong's ambitions, but by Lin Dong's ignorance.

So, I could only explain with difficulty: "A platform like Steam, let alone China, can't find a second in the world. If you don't say similar, EA's Origin, CD Projekt's GOG, or Upy Store should be counted. They may be big game manufacturers, but their size is far from steam."

If these are considered as first-class platforms, then the common point of these platforms is that the companies of these platforms themselves are game companies.

These game companies have had enough hot-selling game works on the platform before, and often more than one.

Steam is from Valve, which means that Valve hired BitTorrent (****) inventor Bram Cohen to develop and design the game and software platform himself.

V Club has CS, DOTA, L4D2, etc.

EA has battlefield, red alarm, mass effect, etc.

Ubisoft has Assassin's Creed, Lehman, Persian Prince, etc.

In other words, if you want to have a gaming platform, you must first have games, which is the basis.

What does Clester have? There is only one "New Legend of Jin Yong" and it has sold four or five million copies. Your users have already consumed it. What's the point of asking them to play on the new platform?

It is precisely because you have sold it, you cannot even use it for free on the new platform to promote it for the new platform.

Why do I buy a game that I spent 68 or even 168, but you let others play for free? Then what's the point of spending money?

Not to mention whether you can please new players, you are offending old players.

Then, you can only use "New Jin Yong Special Edition" as the first online game on the new platform, and this one is the only one.

Isn't this a joke?

The embarrassment of domestic platforms is that there are almost no popular games sold around the world. Without self-developed games, it means it is difficult to rely on games to promote the platform. For example, EA, many EA's games were released on Steam in the past, but later, they gave up Steam in order to promote their own Origin platform. If you are a fan of mass effect, if you want to play for 3 generations, you must use Origin, which will transform the fan base of the game into the user base of the platform.

If there is no game, you can only go to other ways to promote the platform, which will be embarrassing.

After Xu Changlong's explanation, Lin Dong also understood how impossible his ideas were to realize.

But that doesn't matter.

If he could easily create a second steam, he wouldn't dare to do this.

So, he cheered up and continued to instigate and said, "I tried it out. I think the "New Jin Yong Special Edition" you made is very good, no worse than the 3A masterpieces abroad."

In fact, Lin Dong didn’t know what a masterpiece of 3A is. He just listened to it a lot and knew that 3A was very good.

"Mr. Lin, you are too rewarding. We are very glad to meet a good boss like Mr. Lin. He never urges you and has arranged so many personnel. However, his technical level is limited after all, and the gap exists, and it is obvious that he can only accumulate through time." Xu Changlong said with emotion.

"Now that the "New Jin Yong Special Edition" has been released, what are Heluo's plans for the next one?" Lin Dong asked.

"The main thing is to develop and maintain the version, stabilize the two existing games, and then there are two directions in the new game. One is "New Shushan", which plans to make it into an RPG stand-alone game. This copyright is for us. If you don't do it, it will be considered a practice for the new team guys." Xu Changlong reported to Lin Dong.

Li Changwei has been following up with the "Shan Hai" studio recently, and he has no time to care about them.

It is rare that Mr. Lin has time to come today.

That's why Xu Changlong had the opportunity to communicate with Lin Dong face to face.

Well, it is precisely because of this that I understand better that the boss is just a novice.

"This can be done, but there is no need to practice. If you want to do it, do it well. What we need is high-quality products, not shoddy production, and it must be based on the 3A standard." Lin Dong is not opposed to developing new projects.

Only by constantly developing new projects can you burn money.

"Mr. Lin, 3A is not suitable for our country for the time being." Xu Changlong was a little embarrassed. He couldn't point at the boss's nose and scold him. You know what's wrong.

The so-called 3A is an evaluation standard, and cowhide is done.

However, if you have to divide the standards, it will naturally be a high-cost, big world view, and good quality stand-alone game.

The first hurdle that domestic games have taken to get ahead is high costs.

How high is it?

Nintendo has a development team of 300 people in "Breath of the Wild", and "Origin" has more than 1,000 people in the game development according to media reports. In an interview, CDPR of "The Witcher 3" said that the team is more than 200 people.

This determines how much money it takes to maintain such a large team.

At present, the research and development cost of 3A games abroad is basically no less than US$50 million or less than US$30 million. Basically, 3A games cannot be made, or they can only be considered entry-level 3A.

It is said that GTA5 spent 137 million US dollars, and the R&D budget of "The Witcher 3" is 81 million US dollars. These two games are both recognized by the industry as 3A-level games.

Heluo Studio spent less than 20 million Chinese coins to develop the "New Legend of Jin Yong's Heroes".

The research and development of the "New Jin Yong Special Edition" cost more than 70 million yuan, and it is still under test. It may have to increase the money in the future, but 100 million yuan is enough.

This is an unprecedented high-cost masterpiece in the country.

In domestic game research and development, there are only about a few million to ten million now.

Xianjian Six is ​​relatively high, with R&D costs of 1,000 to 1,200 million; the prequel of Xianjian Five released in the past few years should be about 8 million, less than 10 million.

The cost of the Xuanyuan Sword series is relatively low, and the latest Dome Dome should be between 600 and 8 million.

The ancient sword Qitan series is the highest, each of which can reach 20 to 30 million yuan.

Others, the legend of the Knights is three million, and the legend of the Demons descended from the sky is ten million.

When promoting the "New Jin Yong Special Edition", it said that the R&D investment was over 100 million yuan, which was enough to attract domestic small manufacturers.

But this is still a long way from the entry-level $30 million.

Even if we consider the relatively low labor cost of domestic game development and the issue of cat factory not allowing overtime work, "New Jin Yong Qun Xia Special Edition" can only be regarded as a high-cost edge.

Theft of boards in China is really too hurt. High investment does not mean high returns, or even impossible. If you invest too much, you will go bankrupt directly.

"We will also invest 100 million in a stand-alone game of "New Shushan". At that time, we can ask Mr. Li for money. If it is not enough, you can add it. For 200 million or 300 million, you can spend it." Lin Dong said such a bold statement.

Of course, this does not mean that Xu Changlong can spend it randomly. No matter how much you spend it, it cares about how you spend it.

If you develop games, you can use the money to build a high-end club to relax your employees.

Sorry, you spent 20 million, and I will reward you with 2 billion.

"There are too many." Xu Changlong was confused.

"The Legend of Jin Yong" was a great success, but the total profit was only more than one hundred million yuan. Now it is all used to make new games?

"By the way, you just said that you have another direction, what direction, let me tell you." Lin Dong blinked at Xu Changlong with his encouraging eyes, and he felt that Old Xu could bear more responsibilities.

"Mr. Lin!" At this time, Li Changwei knocked on the door.

When he heard that Lin Dong came to sweep the building, he was immediately shocked. This was not a celebrity's sweep the building, but this was a private visit by the boss.

You guys can cause trouble for me.

Especially those who watched the movie too late and had dark circles, you can apply the powder to me.

"Oh, Mr. Li is here." Lin Dong was not embarrassed at all. He was so embarrassed. If Xu Changlong crossed over Li Changwei to find him, he might be considered a step further. He would have no problem finding Xu Changlong.

"Mr. Li is here, Mr. Lin is talking about the game..." Xu Changlong quickly stood up and said Lin Dong's thoughts at a rapid speed.

He really didn't know how to persuade Mr. Lin to give up the idea of ​​building a platform.

We don't have this condition yet...

"Okay, then let's be our own platform. Mr. Lin is indeed far-sighted and admires him." Li Changwei praised and applauded Mr. Lin's idea.

Xu Changlong was speechless. Are you trying to flatter, or are you a newborn calf like him not afraid of a tiger?

A born as an actor.

A movie theater manager.

It hurts and is so happy to play games under such a person.

On the one hand, because these two people don’t understand games much, they all delegated power completely. The directors of the three major studios are in charge of all the power, which is no different from the presidents of ordinary game companies.

On the other hand, both of them are very generous. As long as you achieve your achievements, the rewards are very generous and can be regarded as the number one in the industry. Even those international manufacturers may not be treated so generously. Moreover, they are willing to pay for money in game research and development. The rarer thing is never urged to work hard and sometimes remind you to work hard.

And there is also the pain, now.

The two of them sang together and were about to become a domestic game distribution platform that benchmarked against Steam.

"That's it. "New Shushan" is well developed. The copyright is on our side. "New Shushan 2" filmed by Zhou Longxing, we can also gamify the content. Mr. Li, please first approve 100 million to Heluo, if not enough, add it." Lin Dong directly gave orders to Li Changwei.

"Okay, Mr. Lin!" Li Changwei said nothing.

"By the way, there is another idea. Uncle Qi, haven't you said it yet?" Lin Dong refused to give in.

He knows better than anyone how popular "King" is now. The total revenue of this game in 2016 should be able to exceed 6 billion, which is almost 1.8 billion net profit.

After deducting the more than 300 million that have been settled in the first quarter, there are still about 1.5 billion waiting for him.

If he doesn't find a way to consume the net profit of "King", what will he use to settle the 1.5 billion account?

"The All-National Super God" on a certain goose has been completely cold. After not long ago, the current flow of water is not even one-tenth of "King".

I heard that the other end is making adjustments and planning to make the mobile version of LOL to fight against "King".

Boss Lin was worried about a certain goose. The enemy was so incompetent that I was exhausted.

"If "New Shushan" is going toward the direction of big production, you have to invest more people in it and you don't have the energy to do anything else." Xu Changlong was helpless. He was just a job.

Making games is his dream, and he likes others to play his games very much.

If you say you want to do it, then do it. If you say 3A, then let’s work hard together AAA.

"Don't worry about this. If there are not enough people, we can help you." Lin Dong said with a smile.

"Heluo Studio has almost 100 people." Xu Changlong was speechless. This was the result of part of it for Shanhai Studio.

"Didn't you just say that the team of "Witcher 3" has a 200 people up? We must also follow their standards. In the future, Heluo Studio will focus on large-scale single-player games. The team must consider long-term development and the pace of absorbing talents cannot stop." Lin Dong waved his hand, which means that the number of people in Heluo Studio will double.

There are many people and overtime is not allowed, so the cost is too high.