I'm a Master in India
Chapter 135 Sense of Ritual
The several kinds of medicine Luca wanted were quite difficult to obtain.
Ron made some inquiries and found that many were still in the clinical trial stage.
This meant they couldn't be bought on the market and could only be acquired through special channels.
This matter wasn't urgent; he was currently enjoying a massage from La Zhu.
"Hiss! La Zhu, your skills are really good!" Ron gritted his teeth as he was kneaded.
"I learned this from my mother, it's a family technique," La Zhu was also tired.
"Amazing. It would be even better if we had some Indian God oil."
"Ah, if you use that, Boss, you'll..." La Zhu stammered, unable to finish her sentence.
"Call me Baba!" Ron corrected her.
"But what will happen if I use it?"
"Baba, you won't be able to control yourself," La Zhu peeked at him secretly.
Oh, Ron became even more interested.
"Can you get the authentic stuff?"
"I can steal some from home."
"Your dad's?"
"It's Baba's now."
Ron burst into laughter; La Zhu was indeed a filial daughter.
However, speaking of which, La Zhu was a few years older than him.
Sigh, having her call him Baba, that was truly...
Stimulating!
Once upon a time, this was a term of address exclusive to Nia.
But what man could refuse a woman calling him that? At least Ron couldn't.
"Baba, I'm tired," La Zhu's wrists ached.
"La Zhu, your skills are good, just a bit lacking in stamina," Ron stretched his neck, recovering his state.
The office was very hot, even with the air conditioning on, it didn't help.
This was a real air conditioner, not the water-cooled ones produced in the workshop downstairs.
It was fine to fool others, but don't fool yourself.
Ron stood there as usual, letting La Zhu wipe his sweat with a wet towel.
Having enjoyed this service so much, he had become completely at ease with it.
Outside, Ah Shish's deliberately heavy footsteps could be heard.
He lingered near the door, looking sneaky, unsure whether to enter.
"Boss, are you done?" he tentatively asked in a low voice.
"No, your sister doesn't have enough stamina," Ron deliberately provoked him.
This kid had been spreading rumors about the unusual relationship between him and La Zhu all over the Sul Electrical Appliance Factory, ruining Ron's reputation.
"Sister, you need to work harder!" Ah Shish yelled at the top of his lungs, ready to slip away.
As a result, the door suddenly opened.
La Zhu glared at her brother, her face red, then stepped aside to let him in.
"What is it?" Ron leaned his head back on the chair, a towel on his face.
"Boss, the collections for April have arrived. Here's the financial statement," Ah Shish eagerly presented the documents.
Oh, Ron tore the towel off his face.
Speaking of this, he wasn't sleepy anymore.
It was already early May, and the payments for goods here in Mumbai from last month had been settled one after another.
Sul Electrical Appliances' sales in the latter half of the month exceeded the ten million level for the first time.
After deducting various costs, the profit was approximately 6 million rupees.
The data was beautiful, and the expression on Ron's face was even more enjoyable than when he was just getting his massage.
"Where's Haroos? Isn't he in charge of finance?"
"He's doing the accounts, I brought it over on the way," Ah Shish said with a fawning smile.
Haroos was one of Ron's old subordinates; he was the first accountant for the Mumbai Tourism Information Company.
After the riots, the tourism business plummeted, so Ron simply transferred him to Sul Electrical Appliances.
For key positions, it was naturally safer to have his own people.
Ah Shish, who was in charge of technology, eagerly helped Haroos deliver the report, purely to curry favor.
Who didn't know that Sul Electrical Appliances had booming orders? After Ron saw the financial data, he was bound to be in a great mood.
"Ah Shish, Auspicious Day is in a few days.
You and La Zhu go purchase a batch of supplies to distribute to the workers as welfare, with a limit of 50 rupees per person."
"Understood!" Ah Shish snapped to attention.
Of course, he was willing to do this kind of job.
Not only was there potential for kickbacks, but he could also make a big show in front of the workers.
Indeed, the move to arrange for his sister to come in was the right one.
"After you finish this, properly prepare your R&D department.
The redesign and upgrade of the water-cooled air conditioner are the key points.
If you do a good job, I'll make you the technical director."
Ron wasn't stingy about giving his subordinates some rewards.
Appropriate benefits could greatly stimulate their subjective initiative.
Didn't he know there were kickbacks in purchasing supplies? But so what, twenty or thirty thousand rupees wasn't something he cared about.
Besides, the other person had even offered his sister, so giving some rewards was only proper.
"Boss, please rest assured, from now on, the factory is my home.
Unless I produce the next generation of products, I will not leave for half a step," Ah Shish swore a solemn oath.
"I'll give you half a year at most.
Any later, and the market will be full of similar products following the trend."
"I will beat them soundly!" Ah Shish said fiercely.
To be honest, their product had no technical barriers; it wasn't difficult to imitate.
This kind of thing was very easy for Indians to do; patents? They didn't exist.
Generic drugs were government-led counterfeiting; did you expect businessmen in this country to talk reason with you?
But Ron wasn't afraid either; he liked scenes of chaos.
In India, there was no business war, only seeing whose operation was more outrageous.
Looking up and seeing that Ah Shish hadn't left, Ron couldn't help but feel a little strange.
"Is there anything else?" he asked.
"The advertisement," Ah Shish shook his head excitedly, "It airs tonight!"
"Got it," Ron waved his hand, "It's for a month, you'll have plenty to watch."
He was no longer that enthusiastic about this matter, but the workers were as happy as if it were a festival.
Hmm, La Zhu was also very happy; she felt very involved here.
"La Zhu, where are you living now?" Ron suddenly remembered something.
"Jogeshwari area," she said, feeling a bit embarrassed.
This place referred to the slums, and everyone in Mumbai knew that.
"Let's change places.
I'll arrange an apartment for you in a couple of days, it'll be more convenient for giving massages this way."
"Okay," La Zhu's voice was like a mosquito's buzz.
Although Ron didn't dislike the slums, he certainly couldn't say he liked them.
He had a conscience; he had taken advantage of her, so this little bit of welfare should be provided, right?
The broadcast time of the Sul Electrical Appliances advertisement was carefully chosen.
After negotiating with All India Television, Ron arranged it for the week before Auspicious Day.
Auspicious Day, also known as the 'Third Day of Perpetual Prosperity', is considered the most auspicious moment of the year by Hindus and Jains.
According to custom, people get married, move into new homes, or start new investments on this day.
The public celebration activity is to purchase cars or high-end household electronic products because they firmly believe this will bring good luck.
High-end electronic products? Water-cooled air conditioners are exactly that!
This was a new type of appliance, and with Dr. Sul's reputation adding to it, placing it on Auspicious Day made it practically a standard purchase.
Ron had long ago ordered the factory to max out production capacity, and also promoted and preheated simultaneously in major cities like Delhi, Madras, Bangalore, etc.
This time, he wanted to make the name of Sul Electrical Appliances famous beyond Mumbai and promote it throughout India.
On the night the advertisement premiered, Ron also prepared some unique celebration activities.
Juhu area, the ground floor of a middle-class apartment building.
Ron stood there, looked around, and felt a bit helpless; this place didn't look very good.
The streetlights were just for show; the lampshades had long since shattered into pieces, and the light bulbs had also disappeared.
There was rustling on the piles of garbage by the roadside; big rats were foraging.
Every two steps, mosquitoes and insects would fly into his collar, a frighteningly large number.
Ron walked to a certain door, knocked, but there was no response from inside.
He took out a key, inserted it, and went in.
Well, it was a good thing he had prepared beforehand.
Opening the door and entering the apartment, there was no one inside; the entire living room was pitch black.
There seemed to be the sound of a television in the bedroom, but even after Ron turned on the light, there was still no movement.
The apartment was furnished extremely simply; besides two old sofas and an old refrigerator, there was no other furniture.
The refrigerator only contained water, cheese, and a bag of vegetables, not even a slice of bread.
Ron gently pushed open the bedroom door; a sports event was being broadcast on the television.
The light wasn't on, and a figure was lying on the bed, their body gently rising and falling with their breathing.
He sniffed, his eyes scanning around, and then he saw a dark bottle and glass on the bedside table.
Ha! Was she drunk?
Ron felt a little amused and annoyed; they had agreed to celebrate together, but she had passed out first.
As for the Tandoori Cold Drinks she had promised so confidently back then, the refrigerator outside had already given him the answer.
Ron hadn't expected Vanessa to be a drunkard; this was truly...
Wait!
Something seemed off about the person on the bed.
Her hair was spread out, and her smooth shoulders reflected the light from the television screen.
There were no wrinkles from a shirt bunching up on her body, nor was she covered by a sheet.
Was she not wearing clothes?
Ron's interest instantly surged; his Indian genes had awakened.
Throwing the things in his hands aside, he pounced over.
"Ah!" Vanessa screamed in fright.
"Don't turn around, it's Ron!"
"Ron?!" Vanessa was surprised and uncertain.
"The advertisement has started!" Ron held his breath and focused.
"Air conditioners too expensive? Choose Sul Water-Cooled Air Conditioners!"
On the television, Vanessa was wearing a cool sari, smiling sweetly and charmingly.
Ah, that's the taste; this was the moment Ron had been waiting for!
"Quick! Recite the ad script!"
"What?" Vanessa was stunned.
This... this was too stimulating.
Ron didn't care; he had said they would watch the advertisement together to celebrate, and he was doing it.
Look, this is what you call a sense of ritual.
Both on and off screen, Vanessa screamed repeatedly.
The Sul Electrical Appliances advertisement was very down-to-earth for India; it was one minute long, with 20 seconds of song and dance.
You couldn't do without this kind of thing; just like movies, you had to make the audience feel it was worth it.
Only when the audience was happy would they be in the mood to discuss the content.
They had already memorized the phrase "Choose Sul Water-Cooled Air Conditioners" because it was repeated too many times.
In addition to TV commercials, magazines and newspapers also began to push simultaneously.
They all published the same comic advertisement: a devil with green horns, its sharp claws holding a brand new water-cooled air conditioner.
"Neighbors are jealous, the owner is proud."
Mumbai is a city of jealousy.
Wives couldn't stand it when their neighbors had something they didn't.
Television was responsible for promoting Sul Electrical Appliances' water-cooled air conditioners, while newspapers and magazines were responsible for amplifying the desire to buy.
With a two-pronged approach, you couldn't escape it, believe me.
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