I want to make a game

Chapter 551 You are so arrogant

Liu Zhiyuan sent Jack, the representative of Omega, outside the headquarters and turned back after seeing him board the leaving car.

Lei Jun was still a little confused at this time.

This is 2 billion US dollars! Just to obtain the right to use the 12 mythical beasts, and it only takes 10 years.

Although the contract has not been signed yet, it has been talked about to this extent. Unless Omega wants to offend the Han Dynasty, there will definitely be a follow-up contract.

For the first time, Lei Jun understood what Liu Zhiyuan said about super IP, and Pocket Elf is undoubtedly the most valuable super IP in the Han Dynasty!

12 mythical beasts were sold for 2 billion, and the remaining elves...

He suddenly looked down on Gu Zuta and the others. They were too petty and wanted to take away the image rights of more than 300 elves for more than one billion dollars. What good thing were they thinking!

"Two billion US dollars is just the beginning. Once a company has a super IP, it is equivalent to having a chicken that lays golden eggs. Do you understand?"

"clear!"

Lei Jun rubbed his hands excitedly. When Liu Zhiyuan told him that the image rights auction would fetch at least 10 billion U.S. dollars, he didn't believe it at all.

Are these virtual images more valuable than celebrities in various industries? But reality told him that virtual images may be more valuable than real people.

"Okay, okay, you two, stop arguing."

As soon as he entered the door, Liu Zhiyuan quickly started to persuade.

If you don't persuade them, Gu Zuta and Raymond will perform the full five elements.

"Let me tell you my bottom line. All game character portraits in the Han Dynasty have a use period of 5 years, and they are not packaged for sale."

The remaining industries here are different from the high-end customization industry like Omega. They rely on sales, so the image rights of these game characters are valuable.

Simply printing an image of an elf might make a product popular, and this was not uncommon in later generations.

In that kind of high-end manufacturing industry, it is no problem to have 10 years of use rights, because it may take several years for someone to develop a new product.

But these fast-moving consumer goods are different. They start to make profits from the moment they get the image rights. 10 years is too long, and it will seriously affect the income of the Han Dynasty.

"Liu, you can't do this."

Gu Zuta quit after hearing this. Why did he even fight with Raymond after they quarreled?

Isn’t it just for all the image rights of Pokemon? He doesn’t care whether it’s 5 years or 10 years. At worst, if the contract expires and the contract is renewed, Coca-Cola is willing to pay the money.

But if they can't get all the image rights, then Coca-Cola's advantage over Pepsi-Cola will be much less!

Just look at how Coca-Cola's performance has improved since it cooperated with the Han Dynasty. The image rights of these elves are definitely worth the money!

"Gu Zuta, don't get excited. Not packing means that you can't monopolize it, but that we only sell it individually."

It is impossible for Liu Zhiyuan to let Coca-Cola take away all the portrait rights of Elf.

This is not a good thing. Maybe it can be sold at a sky-high price today, but in the long run, the loss will be even greater!

Because there must be some popular elves and some that are ignored, and Coca-Cola, which has obtained all the image rights, will definitely focus on creating those popular elves.

This is not a good thing for Pokemon. Why does he try to make every Pokemon have its own characteristics?

Not just to give players more choices, not just to make them more valuable!

"If you don't have any objections, let's get started. Let's first agree that each game's portrait rights can only be used in your field and cannot cross borders."

But if these elves are dispersed to various companies, especially if they are sworn enemies like Coca-Cola and Pepsi-Cola, then regardless of whether these elves are popular elves, they will be more interested in them than themselves.

Because if you don't pay attention, you may be overtaken by your opponent!

This is a good thing for the Han Dynasty. He would rather lose a little money than destroy the Han Dynasty's sign.

Another reason is that he did not want a monopoly to emerge as a partner of the Han Dynasty.

If Coca-Cola monopolized the beverage market, it would be the Han Dynasty that would suffer the most.

For example, right now, if it weren't for Pepsi, more than 300 elves would have to be sold to Coca-Cola, and the price would certainly not be high.

Only when there is competition can he profit. If there is a pool of stagnant water, the one who will be taken advantage of is the Han Dynasty.

"Yes, no problem. President Liu's request is very reasonable and very good."

"Yes, I agree."

"President Liu, let's get started."

"..."

These very active partners were all former non-Han Dynasty partners.

For them, being able to take away the image rights of an elf is something they have earned. They didn't have one before, so they could only watch helplessly as their opponents made a lot of money from them.

Gu Zuta, the former partners of the Han Dynasty, sighed and had no choice but to agree.

They understood Liu Zhiyuan's thoughts and understood that it was precisely because of this that they agreed, otherwise they might not get a single image right.

Private relationships are private relationships, and this relationship can play a decisive role in some insignificant matters.

But in such a major event that affects the future development of a world-class company, even the relationship between brothers is not easy to use, not to mention that they and Liu Zhiyuan are not brothers.

"Let's start with the 12 mythical beasts."

"Zi Shu's quotation can begin."

As soon as Liu Zhiyuan finished speaking, Raymond couldn't wait to speak.

"$100 million!"

Gu Zuta glanced at Raymond with an ugly face and made a heartbreaking offer.

"$110 million!"

Is this person a fool? You shouted so high when you came up, what will you do later? There are more than 300 images of Pokemon alone, plus other games, do you have that much money in Pepsi!?

"100000000..."

"..."

Although the number of people attending this auction was small, the final number was definitely much crazier than the largest auction in the world.

"Congratulations to President Raymond, the right to use Zi Shu's portrait for five years has been handed over to PepsiCo."

One rat sold for $170 million! And that’s just for drinks.

"President Knight, $130 million is definitely worth it."

Nike took the portrait rights of Zi Shu.

Hainer looked at the excited Nate and mocked.

"There are more than 300 elves in total. I hope Nike has that much money."

Knight replied directly, which almost made Heiner mad.

"Nike doesn't need so much. It just needs to take down the most important things. This time, I will stay with you until the end."

Seeing that the two of them stopped arguing, Liu Zhiyuan continued.