I want to make a game

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"Coca-Cola is willing to pay $1 billion for the 10-year rights to use the images of 386 elves."

As soon as he sat down, no one had touched the coffee on the table, and Gu Zuta directly opened his mouth to quote.

Liu Zhiyuan smiled when he heard the price. One billion US dollars is really a lot, but it would be great to buy the rights to use the portraits of 386 elves, even if they are only used in the beverage market.

“Pepsi offers $1.5 billion!”

Lei Jun swallowed secretly, these people really don't use US dollars as money!

This is just the beginning, and you have raised the price to such an exaggerated level. Will it exceed tens of billions later?

He didn't know that Liu Zhiyuan had already set the price for this auction. Tens of billions was a guarantee, and no one could take away all the image rights.

"Omega purchased all the rights to use it for $1.2 billion."

Look, this is called being on the road. Why buy 386 image rights for 1 billion US dollars? Gu Zuta, our friendship has not reached this level yet.

Liu Zhiyuan smiled at the Omega representative. If the US$1.2 billion was just to buy the image rights, he would have agreed now.

But this is the full right of use, and the image right is only the most valuable part of it, and it is not enough.

"$2 billion."

He ignored Gu Zuta and the Pepsi-Cola representatives who were taunting each other over there. The only watch company came was Omega. There were no competitors, so he had to go in person.

"President Liu, Omega is very sincere."

After saying that, he looked at Coke and Pepsi.

Liu Zhiyuan naturally understood what they meant. It was simply that Omega had no competitors, and US$1.2 billion was already very high.

“$1.2 billion can only buy the image rights of 12 mythical beasts.”

Seeing the Omega representative frown slightly, he continued.

"Well, to commemorate our first cooperation, I will give you some more watch designs."

The representative of Omega did not want Liu Zhiyuan’s so-called design drawings. He admitted that Liu Zhiyuan was very creative, and even Han Dynasty’s products won design awards.

But watch design is not that simple. It does not just require creativity. It requires...

He couldn't go on anymore because Liu Zhiyuan asked Lei Jun to put the design drawings in front of him.

"Is this the design of the watch?"

As a representative of Omega, it goes without saying that his professionalism is high.

The design drawing in front of me is not just a random table, but a complete design drawing from the inside to the outside.

"President Liu, I didn't expect you to understand this."

Liu Zhiyuan naturally doesn't understand, but he has seen it. Although many classic series of watches have been released for a long time, there are also many that have not yet been released.

It's easy to find a professional watch designer to turn the ideas in his mind into design drawings.

"Okay, 2 billion US dollars, I agreed on behalf of Omega. I hope our cooperation will be pleasant in the future."

Liu Zhiyuan stood up with a smile and shook hands with the Omega representative. To be honest, buying the 10-year rights to use the 1.2 mythical beasts in the watch industry for US$1.2 billion was a bit of a loss.

But that’s it? Who allowed Omega to be the only company in the watch field, and the watch industry is not what he cares about most.

"It will be pleasant."

What he cares about are those companies that make profits by sales, such as drinks and clothing? Toys...

The watch industry doesn’t care much about who it co-brands with. Is the gimmick greater than the actual value? What they want is visibility and popularity? They don’t expect to increase sales through this.

Liu Zhiyuan has already guessed Omega’s strategy? It’s likely to be a joint limited edition? It just depends on how crazy Omega is.

How could Nintendo and a watch manufacturer be so crazy as to limit the number to just one? And the price? US dollars.

"I wonder if Omega is interested in cooperating with the Han Dynasty to develop some low-end watches?"

There are still many game characters from the Han Dynasty? There will be more in the future, so we can’t waste them.

This is not only collecting Omega wool? It is also promoting the Han Dynasty. After all, only a few can afford Omega’s high-end series.

The Omega representative smiled apologetically.

"Sorry? President Liu, you should know Omega's market positioning."

Liu Zhiyuan asked Lei Jun to bring out a bunch of design drawings again? This time it was not like the few pictures just now, but a thick pile.

"No? No, I think you misunderstood. My low-end refers to price, user positioning and profit."

Of course, he would not let Omega produce low-end watches that cost dozens of yuan, but sports watches that are not popular now but will be popular in the future.

In this era, watches are generally a standard accessory for successful people, so in terms of design, they are basically of a majestic and steady type.

"This series is targeted at young people and people who like outdoor sports. Of course, the price will be the lowest in the entire Omega series, but I have no doubts about its sales."

Jack picked up the drawing and looked at it. After looking at it, he fell into deep thought.

How to describe the design drawings of these watches? They are so different. Although some famous watches can be seen in them, they are undoubtedly brand new designs.

This brand new thing is not about the appearance, but the type! It’s not that there are no sports watches, but these designs by Liu Zhiyuan are obviously more eye-catching than all the sports watches on the market.

He hesitated. This was an opportunity for Omega to create a new market. No company could refuse the opportunity to open up a new market.

But again, it could be a disaster.

Omega itself has been deeply affected by some low-end products, so that its brand value has never been as good as Rolex.

Now adding a low-end series, it’s good that sales are good. People will say that Omega has the vision to develop a new market.

But if the sales volume drops, it will really be a disaster.

"Sorry, President Liu, I can't decide this matter, but I will give feedback as soon as possible after I return."

"No problem at all."

Liu Zhiyuan didn't expect that he would agree on the spot.

"To show my sincerity, as long as Omega agrees to this cooperation, I will give you all the rights to use the Great Sage Sun Wukong for free."

After speaking, he motioned to Lei Jun to give Jack a copy of the plan.

"This is the whole plan for this series of watches. You can take it back. With Pocket Elf and the Han Dynasty endorsing it, sales will definitely not be bad."

Omega is a high-end watch company, but profit is what the directors value most. As long as they can make money, these directors don't care what products they sell.

Liu Zhiyuan sees how popular sports watches are in later generations. This is a win-win cooperation.

Omega can create a new series and earn a lot of money, and he can use Omega's reputation in the watch industry to promote the image of his game characters.

I hope Omega’s senior management can understand his plan, otherwise, he will have to find someone else. Starting this year, the Han Dynasty IP plan will officially begin.

How is a super IP born? It is born from all aspects, not only watches, but also any industry that can use the game image of the Han Dynasty. He is not prepared to let it go.

By the way, I am currently using the Zhuishu app to cache reading and read aloud offline!

When an IP penetrates into every aspect of people's lives, it is undoubtedly a super IP!