I have a traffic system

Chapter 91 The brand takes action

"Mr. Wu, they're leaving." Liu Bin returned to the office after sending Liu Mei and Wang Yan off.

In fact, normally, you should make an appointment to have a meal or something, and have a polite meal.

Liu Bin was actually ready to have a meal together.

But, Wang Yan spoke at the last moment.

"We dare to take the afternoon flight. Since everything has been settled, we won't bother you anymore." Then Wang Yan pulled him away.

Wang Yan felt that Wu Zhou was not here, so there was nothing interesting about playing a small role like Liu Bin.

And because Wu Zhou never showed up and ignored them so little, he was still feeling angry.

Wu Zhou chuckled after listening to the entire story narrated by Liu Bin.

"Then shall we continue with the pastry business?" Liu Bin looked at Wu Zhou, waiting for the final decision.

In fact, the explosion of the pastry category was completely beyond his expectation. One million a day is equivalent to three to four billion plates a year. In fact, Wang Yan, Liu Mei and the others' current company's plates are only larger than this.

Just a little.

But they have been in this business for almost ten years.

Moreover, the pastry category has only been in operation for less than a month, and it will grow later.

Therefore, in fact, no matter what Liu Mei said is true or false, Liu Bin, from the perspective of the company's interests, is not willing for the company to give up the development of pastries.

But the final decision lies with boss Wu Zhou.

"There is no turning back. How can the world of adults be so simple? We have invested so much in pastries and made profits. Will they compensate us for our losses?" Wu Zhou asked rhetorically.

The explosive growth of the pastry market was something Wu Zhou did not expect.

Compared with the growth of bird's nest, it is much faster.

Nowadays, bird's nests are sold for only about 200,000 yuan a day, and six to seven million yuan a month. Part of the reason is that Wu Zhou's focus has shifted to masks and pastries.

Another reason is that since we know that it may be blocked at any time later, this thing is freshly stewed.

At that time, all kinds of express delivery will not be able to be sent out.

It’s better to take it easy. So for now, just maintain the industry’s first level in the field of fresh stewed bird’s nest.

When promoting fresh stewed bird's nest, Wu Zhou needs to continuously let more consumers know about this product through shaking hands channels. After that, Wu Zhou's promotion of precise traffic limit

Compared with the randomness of Bird's Nest, the precise traffic pushed by Wuzhou Pastry, the upper limit is higher than according to this trend, which is 30 to 40 million a month, which is very stable.

A smile suddenly appeared on Liu Bin's face and he nodded in agreement.

At the same time, Wang Yan and Liu Mei who left also looked not very good.

Liu Mei looked sad, while Wang Yan looked unhappy.

"Alas" Liu Mei sighed. She didn't even see the boss of Qiao Fei's family when she came to the door in person, so she roughly guessed the meaning.

It's still a little late. If I had just started making pastries at Qiao Fei's house, or if I had come here before they were done, this matter would actually be better.

But now, Qiao Fei's pastry products have all been measured.

The couple came here just to apologize?

Of course she knew it was impossible, but they couldn't afford the price.

According to the current performance of Qiao Fei's pastry, as long as it is stable, it can easily make profits of hundreds of millions a year. With such a huge profit, they have emptied their family fortune to compensate?

That would be putting the cart before the horse.

But even so, you still have to come, so that you can at least leave the last bit of harmony and try to avoid the final rift.

Liu Mei regretted not flying over directly when she learned the news at the first time.

But it's too late to say more now.

I only blame myself for not being decisive enough at the beginning, and the Qiao Fei family's operational strength being too strong.

He glanced at Wang Yan not far away, still looking unhappy.

"The family's pedigree must be too big. We came here in person and didn't even see them." After walking a little far, Wang Yan said angrily.

But Liu Mei didn't care.

"After all, we are asking for help from others, and we do not have the initiative to see or hide. Besides," Liu Mei, who had arrived downstairs in the office building, raised her head and looked at the upper floor again.

"Qiao Fei's family is no longer a business on the same level as us." Liu Mei sighed with emotion.

After all, Liu Mei had paid attention to it a long time ago and felt that she had paid enough attention to it, but she still didn't expect that the Qiao Fei family would rise so quickly.

It's so fast that no one can even react.

Wang Yan wanted to refute, but after thinking about the series of achievements made by the Qiao Fei family, he finally sighed.

"Tell me, why can they do it?" Wang Yan couldn't help but ask his wife.

Liu Mei just shrugged.

"I think anyone who is involved in e-commerce would like to know this question, but even Liu Bin just now may not know it clearly."

Liu Mei thought it was a pity that she didn't see the boss Wu Zhou during this trip.

"Yeah." After a while, Wang Yan could only agree.

The main purpose of this trip was obviously not achieved.

What we need to think about now is how to respond and what to do if the rapid decline continues.

Wang Yan also frowned when he saw Liu Mei.

"Honey, actually, you don't have to worry too much. Even if the worst happens, the money we have is enough to live comfortably for a lifetime, which is much better than most people." Wang Yan said with relief.

"This is just the worst case scenario. From a brand perspective, the brands we are working on have accumulated more than ten or even decades of experience. These regular brand customers alone can keep the brand alive."

"In addition, we can also find ways to avoid competition. After we return, we will convene a meeting to ask everyone to find more products, potential products and brands, and make more popular products in other categories. This can also spread the risk."

Wang Yan subconsciously knew that the Qiaofei family's operational strength was much stronger than his own.

The hot and sour noodles and pastry categories competed briefly twice, and the results were obvious.

Although they don't want to admit it, the Qiao Fei family has achieved what they have achieved in more than ten years in just a few weeks, and the profits are far greater than that.

This kind of strength is a bit disappointing.

unless

"Moreover, we are just dealers. Now with the intervention of Qiaofei Family in the market share, the market share of online brands such as Qiaofei Family will be eroded by Qiaofei Family. This kind of thing should not be a headache for brand owners.

"Wang Yan said and laughed here.

Li Mei thought for a moment and finally nodded.

"Well, I'll see in the next few days how I should talk to the brand about this." In fact, for such big-name dealers, most of the profits are with the brand, and they only make a small profit.

It is even said that some products are actually not profitable. They sell them at a discount or even at a loss, and earn some rebates after achieving performance.

Now that the performance has declined, it will definitely be difficult to get the original rebates, and then it will be a pure loss.

"If you didn't join the stream from the beginning." Liu Mei looked at Wang Yan with complicated eyes.

(End of chapter)