I have a traffic system

Chapter 64 Wang Yan’s Gambler’s Psychology

For Liu Yatao’s high-end food, Wang Yan only gave away goods worth about 30,000 yuan.

Wang Yan's own brand is so popular that he ordered the first batch of goods worth around 400,000 yuan.

However, because it is not a mature production line, packaging materials need to be designed, produced, shipped to the factory, and then rolled off the production line.

It took more than half a month to complete the entire process and deliver it to the Tmall Supermarket warehouse.

Hipop’s products, whether in terms of packaging materials, colors, designs, or brand logo styles, are all very close to Hifood.

It was just close, but not completely plagiarized. Some changes were made, and Wang Yan applied for an appearance patent for the modified design.

The purpose is of course not simple.

The product styles are similar, so it’s Wang Yan’s product that sold first.

It will give consumers a "preconceived" concept. If some consumers see Hi Food again, they will subconsciously think that Hi Food is a fake and counterfeit brand.

If by then, Hi Food would be promoted by Wu Zhou and his company.

When the time comes, use the appearance patent to sue Wu Zhou and his company for infringement.

Find some self-media celebrities and the like, and spread the news widely. No matter what the outcome is, Wu Zhou's company will definitely be ruined first.

We might even find Xiuxi to cooperate with us when the time comes, and the popular links in Tmall Supermarket may be directly removed.

Of course, if these don't work, he has other means

But at the moment, Wang Yan's Dacheng Trading Co., Ltd. is urging the company to speed up the process of putting products on shelves and promoting them.

Hi Food Tmall Supermarket has put it on the shelves, but it is sold normally. By the way, let’s take a look at the natural sales of this brand.

As for Hibao, although it was put on the shelves more than a week late, on the first day the inventory was delivered, I contacted Xiuxi to schedule the Juhuasuan event as soon as possible.

After that, I contacted Taoke and various small and medium-sized anchors to select a time for the cost-effective activities to be put on the shelves, and then came up with another wave of main promotions.

The purpose is to increase product sales in the shortest possible time.

A week later, a separate Juhuasuan slot was announced.

This week, only 91 copies of Hi Food were sold through purely natural sales.

Kind of sucks.

As for Wang Yan's popularity, although he does not have the free shipping blessing of Juhuasuan, he has also found some big Taobao customers to sell it.

1,121 boxes were sold. Judging from the sales data alone, Hi Pao is much better than Hi Food.

After the Juhuasuan campaign was launched, explosive sales took off immediately.

There are 6 boxes per box, the cost is 15 yuan, the daily price is 39.9, and the promotional price for Taoke and anchors is 19.9.

The discount seems to be very big.

In the first week, with the joint support of Taoke and anchors, more than 20,000 boxes were sold, with a natural sales volume of 39.9, 135 boxes.

In the second week, 1.1w boxes, natural sales of 551 boxes

In the third week, 0.7w boxes were sold, and the natural sales volume was 621 boxes.

The performance of Taoke and anchors continues to reach new lows, which is normal because after all, their consumer groups are relatively fixed.

The first time it was held at the event, none of the fans bought it, and of course it was the one that sold the most.

A total of 3.90,000 boxes were sold, making it a big hit in the stream category that month.

Xixi also sent congratulations to Wang Yan.

"Mr. Wang is so awesome. In just one month, he launched a hit worth nearly a million dollars, the number one product in the industry."

Wang Yan looked at Xixi Xi's congratulations, but he was not happy at all.

Because after this month, although the sales volume is gratifying, the proportion of natural sales is too low.

Only about 3% of organic sales.

The monthly sales volume of 3.90,000 yuan, the corresponding loss is nearly 200,000 yuan.

But no matter how painful it is, all the money has been invested.

Natural traffic hasn’t picked up yet, maybe because the market has yet to pick up.

"Old Wang, why did this product lose more than 190,000 yuan last month?" On this day, after Wang Yan arrived at the company, her wife Liu Mei appeared in his office.

He held a financial report in his hand, with a single product profit and loss page in it, and he highlighted the popular single products.

Liu Mei frowned and looked at her husband in front of her.

The company was built by two people working together, but in fact, she won the company's leading brand and it is she who maintains it.

She also manages most of the financial department.

Wang Yan's work scope is similar to hers, but most of the customer brands he develops are relatively small and have average profitability.

The entire company's profit margins were mainly supported by Liu Mei's big names. Wang Yan's client margins were mostly profitable, and occasionally they lost money, but not much. So she didn't care.

It's just that this time, Wang Yan's small customer account lost 190,000 yuan on a single product, and there was also a relationship maintenance fee of 100,000 yuan, which was 300,000 yuan.

This is a lot of money

Wang Yan felt a little unhappy when his wife questioned him, but his wife always gave him face when speaking to others and would never say anything like this in front of employees.

Moreover, whoever makes more money will have a higher family status.

Then Wang Yan also briefly explained what happened.

"You said Hi Food is a brand that Qiao Fei's family wants to build? It's been a month since we put it on the shelves here. Although we have obtained the authorization from Tmall Supermarket, they can still sell it in their stores.

Has this product been put on the shelves? How is the sales volume in the industry?" Liu Mei was still concerned about Qiao Fei's family. After all, she was a leading e-commerce seller in the food industry, but she still had a series of questions.

Wang Yan was also asked, but it didn't mean that he didn't know the specific situation.

"The industry hasn't launched it yet, and I haven't seen any new stores selling Hishi's products. It should be that Qiao Fei's family hasn't started taking action in this category yet."

"Then have you ever considered that maybe the manufacturer of Hi Food deceived you?" Liu Mei said after a moment of silence.

If it were just an employee, she might have scolded her directly.

After all, for such a large expense, at least all the information must be collected.

And even if it is really a product that Qiao Feijia wants to make, product promotion should be a step-by-step process. The highest volume in the industry is only 20,000-30,000.

Wang Yan came up to break the industry sales ceiling.

This kind of sales volume is destined to be unsustainable, and it would be a waste of money.

And is it really useful to seize this opportunity?

Most of the things Qiao Fei's family makes are the first to arrive first in the industry.

In her opinion, she should not deliberately target this kind of opponent who is still inimitable for the time being unless it is necessary.

On the contrary, you should build a good relationship and learn from it.

"Well, I did neglect this. I will send someone to check on the spot later." Wang Yan was silent for a moment and then said. But then he also told the reason why he did this.

"But this news is most likely true. So I think we should release popular products before Qiao Fei's stores put them on the shelves, and the higher the quantity, the better, so as to form a general consumer awareness. Let consumers have a

A preconceived concept. In this way, when Qiao Fei’s family really enters the market later, I will have a double advantage in terms of sales volume and consumer awareness.”

"Some time ago, many leading brands took the initiative to contact Qiao Fei's family, but they were all rejected. If these leading brands see our strength at this time, it will definitely bring great benefits to our company.

A high reputation is a higher level, so this part of the money should still be paid, just as advertising fees." When Wang Yan said the last part, his voice and intonation unconsciously became a little louder, and there was a smile on his face.

A slight flush of excitement appeared.

"How does our company's operational strength compare to the three snack companies?" Liu Mei was silent for a moment, looking at Wang Yan, and waited until he regained some composure before speaking.

"It's not comparable. But after all, this is an opportunity, and we can't afford to lose the money. The company has now reached a bottleneck. If you want to go further, this is a rare opportunity." Wang Yan continued to say defensively.

.

Liu Mei sighed secretly in her heart.

His family started out as an offline wholesaler, and later gradually established offline store channels. After inheriting the family business, she saw the trend of e-commerce and resolutely shifted the focus of her work from offline to online.

When those big brands are still realizing that online is a trend, they should get online dealer authorization.

This is how the company’s current fundamentals are established.

I have been working as a trading company for more than ten years, and of course I have also tried to make my own brands and products.

But none of them have succeeded. With so many friends around me, how many have succeeded?

It’s so difficult to create your own brand.

But in this case, Qiao Fei's family is doing it one by one.

Is this kind of operational capability comparable to that of his own company? But Wang Yan still doesn’t understand clearly.

Maybe it's not that he didn't see it clearly, but that he had a 'gambler's mentality'. After all, if he wins, the profit will be quite large.

"Okay, you can try it if you want. But control the budget a little, and I look forward to good news from you." Liu Mei finally nodded in agreement.

Because she also knew that Wang Yan would continue to do it secretly even if she didn't agree with it. After all, the two of them had been together since college. How could they still not know his temperament after all these years?

(End of chapter)