I have a traffic system

Chapter 45 Making differentiated products-delicious mooncakes

The matter of Tmall Supermarket is over with Wu Zhou.

Dagang wanted to see when he would finally compromise after withdrawing all activities on Wu Zhou's side.

After just watching it for a few days, I found that the Qiao Fei family's performance had almost no impact.

"Dagang, what's going on between you and the Qiaofei family?" Although Hemu has left, his relationship with the merchants is still good.

As soon as he left, he took care of his former big merchants. Hemu was also a little dissatisfied with Dagang.

In fact, when the two first came into contact, they felt something was wrong.

Dagang was very good at solving problems and made the leader of the group very happy. But in Hemu's view, he was just a flattering character.

It's just that I have only been changing jobs for a few days, and a large number of merchants have come to look for me.

"Brother, it would be better if you didn't leave."

"What's wrong?"

"Don't you know, Qiao Fei's family has been directly blacklisted by Dagang. All activities are not allowed, and new products are not reviewed. If their supply chain management had not been very good, the high turnover inventory of this wave of 618 sales would have been

, they will definitely have to lose a lot of money."

Then Qiao Mu knew...

Dagang didn't like Qiao Mu. He felt that he was too soft-tempered and actually got mixed up with the small and medium-sized businessmen. Moreover, the group was so messy that it didn't look like a serious work group at all.

"It's nothing, it's just that they don't cooperate with my work. Of course I can't waste platform resources on such ungrateful merchants."

After a brief description, Hemu probably understood that the two people's offices were not far away at the moment, so Dagang could see the expression on Hemu's face.

That complicated look, how should I put it, just makes me feel speechless to myself.

Qiao Mu opened his mouth to speak but stopped, and finally waved his hand.

After a few simple contacts in the past few days, I also understand that it is impossible for an old man like Dagang to listen to advice.

I just thought that he introduced Qiao Fei's family, but in the end, he was messed up by such a person...

Well...it seems to work, let's see how much his performance can increase.

"Mr. Wu, in our paper category, we have recently found a suitable product. If not, I also have some product recommendations..." Hemu opened DingTalk and took the initiative to chat with Wu Zhou.

A few more days.

Dagang hasn't seen Wu Zhou surrender yet. The important thing is that Qiao Fei's performance has not declined at all due to the reduction of activity slots. The performance is very stable, not growing much, but not declining either...

Firmly controlling the position of top 1, making him look as disgusting as eating a fly.

As for the big names in competing products that I have focused on supporting and stacking various activities and resources with, all of them are only increasing but not increasing their performance...

This tmd does not mean that it is improving the category profits and losses.

"This is unreasonable..." From the experience of traditional offline stores, those Duitou activities are particularly popular, and manufacturers will also bid for those Duitou activities and even provide other benefits.

At the beginning, he felt that online and offline are always the same. Those high-traffic event locations are equivalent to offline Duitou. Of course, Wu Zhou’s previous sales were due to participating in so many events.

some.

But now...it seems different from what he thought.

"How do you think about the traffic of this product?" He thinks very highly of himself. Except for some simple training when he first joined the company, he has always been doing things according to his own understanding and logic.

Asking him to ask people now felt a bit embarrassing, but seeing Qiao Fei's sales so dazzling, he had to bow his head.

After all, if you know yourself and your enemy, you can win a hundred battles. I don’t know how the Qiaofei family got started, so how can they deal with it in a targeted manner.

"Well, do you still have any questions? Do you know what activities correspond to these traffic flows?"

When Dagang was thinking hard about how to target Wu Zhou.

Wu Zhou was busy with other things here.

It's already July, and September is the Mid-Autumn Festival. During this period, Wu Zhou is finalizing the mooncake products. The current plan is to finalize the mooncake products in July and put them on the shelves in early August. In the middle of the month, he will build reputation and popularity, and in the second half of the year, he will make a final sprint to harvest the market.

.

The first pot of gold in life was the love moon cake. Wu Zhou still remembers the high price and the sales of millions in one day.

This kind of money can be earned by others, and Wu Zhou can certainly do it too.

Today's high-priced mooncakes are actually mainly for gift giving.

The most important thing about gift-giving is the direct expression of value.

This is why famous brand mooncakes are so popular.

Not only is the price high enough, but consumer awareness is high. When giving a gift, you can’t expect others to have to bother guessing the price of something.

As for Wu Zhou, it is obvious that there are still quite a few flaws in the brand.

What Wu Zhou thinks of is to reflect the sense of value of the product in the details of the product.

From packaging to housekeeping, everything needs to be carefully studied.

The first thing is the contents, which is the protagonist moon cake.

Mooncakes are divided into fillings and skins.

For stuffing, look for things on the market that consumers think are expensive at first glance, such as bird's nest, abalone...

As for flour, you can put some effort into the raw materials. Which flour raw materials are the best...

After the value is reflected, differentiation is next.

When all businesses are studying how to package products for gift giving.

Wu Zhou did the opposite and first made the mooncakes taste good.

Nowadays, most of the mooncakes on the market are of various kinds and there are countless brands.

But the taste is the same, slightly different, but not big, and generally too sweet.

In other words, mooncakes were originally a delicacy, but now they have become a ceremonial commodity.

Therefore, Wu Zhou's first thought was not to find a factory to produce, but to go directly to Huashi Capital and ask them to help find some pastry chefs. Money was not an issue.

There are people at Huashi who are directly connected with Wu Zhou. After all, Wu Zhou’s investment is not small. Now that the process has come to an end, the cooperation is almost certain.

Helping Wu Zhou solve the problem is equivalent to helping his own company.

Although I don’t know why Wu Zhou needs a pastry chef, it just so happens that they have invested in a national chain of cake shops.

Just connect the resources simply.

After connecting with professionals, the product process went faster. No matter the cost, we used high-quality raw materials, expensive fillings, and the most primitive methods to make batches of mooncakes with different flavors, but exquisite and delicious.

We can also make regular ones, such as egg yolk mooncakes, liquid mooncakes, and five-nut mooncakes, but they have to be a little later...

These processes will be filmed, edited and recorded by Wu Zhou with a professional photography team, and then divided into multiple short videos and sent to Douishou and WeChat public accounts.

The theme is, Mid-Autumn Festival, let mooncakes return to history and put 'food' first.

Three videos correspond to one type of mooncake. The whole process from selecting materials, making, and sharing to random passers-by to taste.

Start with a collection of exaggerated facial expressions, which of course must be true...

(End of chapter)