From Composer to Entertainment Superstar

At this moment, the senior management of Yangcheng Satellite TV was almost divided into two groups. One group thought Wang Xuan's program could be tried, and the other group thought it was not possible. Looking at it like this, it was probably impossible to form a unified opinion. The station director had a headache, and suddenly thought of Yang Zheng.

In comparison, Yang Zheng, the TV program director, obviously has more say in whether to launch "The Voice".

So the director called Yang Zheng and asked him to open the enterprise APP on his mobile phone and hold a video conference together.

After the meeting was connected, the station director first summarized everyone's opinions, told Yang Zheng, and then asked Yang Zheng for his opinion.

"Ahem, cough..." Yang Zheng coughed a few times first, showing his presence, "Everyone, there is a situation that I may have to talk about. What does Teacher Wang Xuan mean? He doesn't do "The Voice"

Selling the copyright and only sharing the cooperation. In other words, if we want the program "The Voice", then from the cooperation between us and Tianhai, all profits will be shared, including advertising fees and naming fees.

Divide into patterns."

Once this was said, the Yangcheng Satellite TV conference room was in an uproar.

"impossible!"

"Why?"

"Delusion!"

"Is Wang Xuan crazy? He wants to share the advertising fees and naming fees? How dare he?"

No wonder people reacted so strongly.

Historically, advertising fees and naming fees have been something that TV stations talk about, but there has never been an example of excessive sharing. In this regard, video broadcast platforms may still compromise, but TV stations have never compromised.

And Wang Xuan actually wants to take away a big piece of cake from them through a program. Why?

Furthermore, if Yangcheng Satellite TV opens this hole today, it is estimated that it will be jointly excluded by other TV stations in the future, because it is braving the world's disapproval!

"He really said that?" Everyone asked Yang Zheng.

"Yes, that's what Teacher Wang Xuan said. If we don't agree with this cooperation plan, there is no need to talk about it." Yang Zheng said.

"Tsk, tsk, so strong!"

"I think Wang Xuan is drifting off."

"Was Wang Xuan drunk when he said this to you? Otherwise, how could he say such nonsense?"

.......

Everyone was talking to each other with excited expressions.

The director's expression remained normal: "Director Yang, if there is anything else you haven't finished saying, why don't you just say it all at once?"

Wang Xuan proposed this cooperation plan, and his first reaction was to reject it. I believe Yang Zheng did the same, but now, Yang Zheng actually passed the program plan to them. Obviously, Yang Zheng intended to sign this cooperation.

That being the case, there must be other explanations.

"Don't get excited, please listen to what I have to say first. If you follow my wishes, I will agree to Teacher Wang Xuan's plan..."

Yang Zheng said, but was interrupted before he finished speaking.

"Agree with a hammer!"

"How can you agree to this plan?"

"Director Yang, are you drunk too? Otherwise, why would you say such nonsense?"

.......

"I've said it all, don't get excited, just listen to what I have to say first." Yang Zheng was speechless.

"Everyone be quiet and listen to what Director Yang has to say." The station director spoke. After the scene became quiet, he motioned for Yang Zheng to continue.

Yang Zheng nodded: "First of all, I'm not drunk, not even a drop of alcohol, I'm very sober. Wang Xuan and I didn't drink when we talked about cooperation, and what we said was not nonsense. People dare to propose such a cooperation plan.

Those who are confident, do you know how high the ratings of this show can be according to Wang Xuan’s prediction?”

"How much? Can it reach 2.5?"

"Enlarge the layout a little bit."

"2.8?"

"Bigger!"

"3.0."

"Be bold!"

"Ah? It's higher than 3.0? Can it reach 3.2?"

"More than that! Wang Xuan's prediction

, the ratings of this show can be at least 3.5!" Yang Zheng said.

"hiss!"

As soon as these words came out, everyone took a breath and their faces were full of shock.

No wonder!

No wonder Wang Xuan dared to raise such conditions for cooperation!

For most programs in the industry, a rating of 0.6 is considered good in a normal time period. For example, Yangcheng TV has a ratings of only about 0.5 from 9 a.m. to 5 p.m. if there are no blockbuster programs. From 8 p.m. to 10 p.m., this is prime

During the time period, the ratings will be better, but if there are no hit programs, the ratings will only be around 0.9. This is why Yangcheng TV is located in Guangdong, a major economic province.

If you switch to other satellite TVs, such as Green Apple TV, Yangtze TV, Chili Pepper TV, etc., the ratings are even worse. During the daytime period, the ratings are only about 0.4, and during the prime time period at night, the ratings are about 0.7.

In comparison, the five major TV stations are much better. During the daytime period, the daily ratings can reach 0.8, and during the prime time period at night, the daily ratings can reach around 1.2.

Of course, the above are all ratings under normal circumstances. If there are popular programs in that time period, let’s talk about it separately.

For example, Yangcheng Satellite TV previously introduced "She Withered" to be broadcast in the evening prime time. During the broadcast period, the prime time ratings soared, with the average ratings reaching 3.8 and the peak rating close to 5. This is a special situation.

This shows how rare the ratings are.

But now, Wang Xuan actually predicts that the ratings of the program he is planning can exceed 3.5!

That’s 3.5!

What is the concept of a rating of 3.5?

Let's put it this way, a program with a ratings of over 2 is a popular program no matter which TV station it is on. A hit program is even more rare, even on CCTV, it is a treasure. What's more, a hit program with a ratings of 3.5.

For example, "The King of Masked Singer" has a ratings of 2.2 this season. Is it low? It's not low at all! Before Wang Xuan participated in "The King of Masked Singer", the previous ratings of "The King of Masked Singer" were only 2.0.

Just left and right.

However, after Wang Xuan participated in "The King of Masked Singer", the ratings of "The King of Masked Singer" that season were terrible. Compared with the current ratings of 2.2, the gap is just too big.

It is worth mentioning that a variety show with a ratings of over 3 is much more valuable than a TV series with a ratings of over 3. Why? Because variety shows can be recorded for many episodes, or even last for several years. But TV series cannot.

The ratings of TV dramas are one-off. After the finale is broadcast, even if it is re-broadcast, the ratings will drop seriously.

If the ratings of the program planned by Wang Xuan can reach 3.5, we can indeed negotiate terms with them.

"Teacher Wang Xuan really said that?"

"Did he really say that the ratings of this show "The Voice" can reach 3.5?" the station director asked.

"Yes, this is what Teacher Wang Xuan said personally. After I read the program plan, I wanted to discuss it with you first. Then Teacher Wang Xuan told me that Tianhai would only share the share of this program and not sell the copyright. Let me

I will also mention the cooperation plan to you. If you don't agree with the cooperation plan, there is no need to talk about it. Out of curiosity, I asked him what rating he predicted this show would get. Finally, Wang Xuan told me that it would be at least 3.5.

!" Yang Zheng said.

"You believe it?"

"Is this just what Wang Xuan said? There is no basis for what you say!"

"Yes, if you just look at the program plan, you can't tell that this program can have a ratings of 3.5. In my opinion, it's pretty good if it reaches 2.0."

Everyone said again.

"My first reaction was not to believe it, thinking that Wang Xuan was joking. But Wang Xuan told me that he never joked about this kind of thing. Wang Xuan said something that made me feel that his words were very credible.

Big one." Yang Zheng said.

"What words?"

"At that time, I asked Wang Xuan, what is the predicted ratings of this program? Is there a 2.5 rating? Wang Xuan told me this, he put down so many things at hand to plan a program, if the ratings can't even reach 2.5

No, then why should he waste his time? Wouldn't it be nice to make movies and TV series? "The Legend of the Withered Heroes", "Dragon"

He has not yet filmed TV series such as "Eight Parts". This sentence makes me feel that Wang Xuan's words are very credible. At least in his prediction, the ratings of this program can reach 3.5

"Yes." Yang Zheng said.

"Yes!" Everyone reacted after hearing this.

Wang Xuan is not just a program planner. He can shoot TV series, make movies, and write songs. If this "The Voice" program doesn't even have a 2.5 ratings, then why should people waste that time? It should be noted that Wang Xuan

Not only is he the planner of "The Voice", he is also the chief director and program producer.

It is obvious to everyone how profitable "The Wither" is. The time spent planning the "The Voice" program is definitely enough for Wang Xuan to shoot a "Dragon" or "The Legend of the Wither".

"But the problem is, this is just Wang Xuan's prediction. What if it doesn't come true?"

"Yes. Wang Xuan is still a newcomer in program planning and has never proven himself. What if his prediction is wrong? Anyway, I don't see the potential of this program to have a ratings of 3.5."

"So you are not Wang Xuan, and we are not Wang Xuan. There must be some mystery in this plan, but we can't see it."

"Yes, it's just like the TV series "The Legend of the Heroes of the Sacrifice". We all went to the filming site to watch Wang Xuan shoot for two days. It felt unremarkable. What was the result?"

"Let's put aside the ratings first. I don't know if you have thought about it. If we open this mouth, it will offend all our colleagues. In the future, other program production companies will not sell out the copyright, but only want to share the rights.

What should I do?" someone said.

"We're not afraid of this. We have a competitive relationship with other TV stations, so are we still afraid of offending our peers? As for other program production companies, if they want to share, they must be qualified to share with us," Yang Zheng said.

"Yes. We were originally looking at the Five Davids. Why are we afraid of offending our colleagues? Which throne is not covered with bones?" The station director agreed.

"Ah? Director, what do you mean, we want to compete for five TV stations?"

"Otherwise? I'm not competing for the top five TV stations. Why would I spend so much effort to attract so many programs? In my creed, it's either not to do something, or to do it, and to be the best I can be."

"..."

Everyone was a little shocked when they heard this. Only now did they know that the director's goal was to become one of the five major TV stations.

"Then this show..." Yang Zheng interrupted, but hesitated.

"We can talk! Do what you said before and win it at all costs. Since Teacher Wang Xuan thinks that the ratings of this program can reach 3.5, let's make a bet with him. If the bet wins, we will make a lot of money. If the bet loses, we will make a lot of money."

It’s nothing.” said the director.

"I also think it should be taken down. For no other reason than to make good friends with Teacher Wang Xuan, it should be taken down. Don't forget, Wang Xuan is not only a program planner, he is also a director, and the supreme god of online writing, Luo Qiu.

, I still have a bunch of Wang Zha TV series copyrights in my hand." Yang Zheng said.

"This is what I want to say. If we plan to compete for five major TV stations, Teacher Wang Xuan will definitely be a big help to us. In my opinion, even if this "Good Voice" hits the market, it may not be a bad thing for us.

"Looking like this, Teacher Wang Xuan must feel in his heart that he owes us. If there is something good in the future, he will definitely think of us as soon as possible." said the director.

"Understood, then I'm going to discuss cooperation with Teacher Wang Xuan. Teacher Wang Xuan is still waiting for our reply," Yang Zheng said.

"Go ahead."

After the video conference ended, Yang Zheng found Wang Xuan again.

"Both Mr. Yang and Taili have discussed it?" Wang Xuan asked.

"Well, to be honest with Teacher Wang Xuan, in fact, none of us can understand the mystery of your program, but we believe you. You said before that this program does not sell copyrights, but only shares cooperation. I want to know the specific cooperation plan.

?"

"Then it depends on which cooperation plan your station chooses."

"How to say?"

"Let's put it this way, this program is a big production, an unprecedented big production, with a production budget of at least 120 million."

"Ah? So high?"

"Yes! First of all, the equipment

The requirements for the best, especially audio equipment, are very high. The equipment alone costs 20 to 30 million. Then, as a tutor, we must choose the best in the industry, and those who are qualified to sit in that position, at least

It also requires a mentor who is the king of singers and a queen, but the appearance fee for such a mentor is very high. With 4 mentors, the appearance fee is still 40 to 50 million. The equipment plus the instructor’s appearance fee comes to around 70 million.

If you add up other expenses, how can you do it without 50 million?" Wang Xuan said.

"Understood." Yang Zheng nodded and secretly took a breath. He thought it was really a generous move.

The production budget of 120 million yuan, even if it is used for movie shooting, is still a large-scale movie. In the end, Wang Xuan actually used it to produce a program. Even Yang Zheng, who has seen the world, was very surprised by this skill.

.

"What I mean here is that the production costs will be shared equally between Tianhai and Guitai, 50-50. Of course, if Guitai can't come up with the money, the production costs can also be fully funded by Tianhai, but if the split is higher, Tianhai will have to take the bigger share.

Okay, Qisan, Tianhai 7, Guitai 3." Wang Xuan said.

"It's no problem to share the funds equally, but Teacher Wang Xuan, with all due respect, it's just 50-50. It feels a bit inappropriate, right? The broadcast platform is ours, and the advertiser resources are also ours. Tianhai only produces one program, so it's divided

Take 50% of the profit?”

"But the copyright of the program belongs to Tianhai, and the production of the program also belongs to Tianhai. Tianhai now authorizes it to be broadcast by your station for free without confiscating a penny. Also, the broadcast platform is yours, but the advertiser resources are mobile. Where can I find them?

Traffic flows wherever it goes, and it is not your station's resource. Under the premise of funding the platform, you have developed a broadcast platform, Tianhai has produced programs, provided manpower and material resources, and I think it is reasonable to split it 50-50. After all, what you get

, not only the revenue sharing, but also the ratings.”

"..." Yang Zheng actually knows what's reasonable. He just wants to try his best to gain more benefits for Yangcheng TV.

Of course Wang Xuan also wants to fight for more benefits for Tianhai: "In this case, I actually have another plan."

"What plan?"

"I just said that what you get is not only the revenue sharing, but also the ratings. But the program has not been produced yet, nor has it been broadcast. I guess you have no idea about the ratings, so I also have a ratings sharing incentive.

Plan. Based on the ratings of 3.0, if the program’s ratings are less than 3.0, Tianhai will not take any of the money! If the program’s ratings are between 3.0-3.5, it will be divided into 50 and 50 points. If the program’s ratings are between 3.5 and 4, it will be divided into **

* points, Tianhai 6, Guitai 4. If the ratings are between 4 and 4.5, it will be divided into 73, Tianhai 7, Guitai 3. If the ratings are above 4.5, it will be divided into 82, Tianhai 8, Guitai 2.

Let’s see if your station dares to bet on this plan.”