From Composer to Entertainment Superstar
Chapter 583: Yang Zheng's Shock, Yangcheng Satellite TV's Higher-Level Disagreement
"This program is called "The Voice of China". It is a large-scale singing talent show. It is a stage that only looks at the voice. The program is divided into 4 stages.
Of course, if you include [Audition], there are 5 stages.
The audition is a nationwide selection, with the purpose of preliminarily screening out the voices suitable for our program. Although our program does not depend on appearance, the contestants' voices must be distinctive and bright, but not everyone can be on the official stage.
." Wang Xuan began to introduce the program.
And Yang Zheng also put down the plan in his hand, looked at Wang Xuan, and simply waited for Wang Xuan to introduce it.
“After the [audition], there is the [blind audition] for mentors. This is the initial student selection stage. It not only tests the singing skills of the contestants, but also a competition of the judgment of the four star mentors.
At this stage, the contestants are singing, and the four instructors have their backs to the stage and cannot see the faces of the contestants. They can only select students based on the contestants' singing. If they plan to invite the contestants to join their own team, they will rotate the seats by pressing buttons.
If many instructors make a U-turn, it is up to the student to choose which team to join. If none of the four instructors make a U-turn, the student will be eliminated.
After blind selection, each mentor will select 14 students to enter the next stage, [Mentor Selection].
After the four star instructors select their students, they will conduct special training for the students. After the training, the 14 students in the team will be divided into 7 groups, and they will conduct PK within the group, compete in pairs, and sing the same song on the same stage. Mentor
Students will be chosen to stay or leave based on their performance, and 7 students will be initially selected.
After that, the instructor selected the best one from these 7 students to directly advance to the inter-group competition. The remaining 6 were divided into 3 groups based on on-site drawing, singing of self-selected songs, and on-site PK. The 3 winners advanced to the inter-group competition.
Through [Mentor Selection], 4 star mentors selected a total of 16 outstanding students to enter the next stage, [Mentor Battle]. It is actually an inter-group competition. The 16 outstanding students selected by the mentors compete in inter-group PK. This
It is a test of the teaching ability of the four star instructors. After the same period of training, whose student performs better will be revealed on the stage.
[Mentor Battle] will select the 4 best students to enter the finals, which is the final stage of the program, [Peak Night].
[Peak Night] is almost like a large-scale concert. First, students and instructors sing a duet, and then four contestants perform solos. In the first two rounds, the audience with the most text messages received will directly vote to enter the fourth round, and the one with the least will be eliminated.
The remaining two people entered the third round of singing, and also decided to enter the fourth round based on the results of SMS voting. After the last round of singing, the audience voted together with 99 media judges. The audience's SMS vote percentage was converted into a number, and the media's
The number of support votes determines the final winner."
Wang Xuan finished the introduction.
Yang Zheng's first impression was that he knew how to pounce, and he knew how to pounce in the first stage, the blind audition stage. Judging from his past experience, talent shows and even the entire entertainment industry are games for handsome guys and beautiful girls, but "The Voice"
This program does not look at looks, but only looks at voices. If all the singers selected are weird-looking singers, will anyone really watch this kind of show?
If this show was planned by another newcomer, Yang Zheng would definitely turn around and leave, but this show was planned by Wang Xuan. Although Yang Zheng felt that he would jump at it, he did not dare to be 100% sure.
"Teacher Wang Xuan, could it be convenient for me to send a copy of the program plan to the station director and the others?" Yang Zheng asked.
When he came, the station director and the others wanted him to win the program planned by Wang Xuan at all costs. But after seeing the program planning proposal, Yang Zheng did not dare to take action easily. He thought that he should discuss it with the station director and the others.
It's for the best, lest the show crashes and the station gives him a blind scapegoat.
"Okay." Wang Xuan is not afraid of the program planning being leaked.
First of all, he has registered the copyright for this program. If he plans the same program later, Wang Xuan can sue the other party for infringement.
If someone else sues for infringement, the other party may delay it, and there will be no result for several years. But if Wang Xuan sues for infringement, the relevant departments will definitely attach great importance to it. Who gave Wang Xuan a golden body?
Just because of Wang Xuan's series of identities and titles, it is impossible for the relevant departments to neglect him.
Furthermore, even if someone else gets the program planning proposal, the program they produce is incomparable to the one produced by Wang Xuan. Without Wang Xuan’s experience, plug-ins are nothing more than trying to paint a tiger instead of a dog.
In view of this, Wang Xuan is not afraid that the planning case will be leaked.
"However, you should just listen to me finish the cooperation plan first. Tianhai does not sell the copyright for this program, but only shares it. All income, including advertising fees, naming fees, etc., are all based on the sharing model. You can also share this cooperation plan with yours.
The station director and others will report it, if they don't agree, there is no need to continue the discussion," Wang Xuan said.
Yang Zheng was a little stunned by this statement.
No copyright sales, revenue sharing, advertising fees and naming fees are all shared?
How dare Wang Xuan!
How dare he think about it? You know, advertising fees and naming fees are all part of the TV station's cake. Who is willing to spit it out? There has never been such a precedent before.
But the problem is, Wang Xuan said this, and he was very strong. People said that if you don’t agree with the cooperation plan, there is no need to continue the discussion. Is this confidence or arrogance?
If it were anyone else, Yang Zheng would definitely think that he was arrogant, so he turned around and left. But the person in front of him was Wang Xuan, and the series of auras and achievements on Wang Xuan were so dazzling that Yang Zheng really did not dare to compare Wang Xuan and himself.
Put the big guys together.
From this point of view, Wang Xuan is very confident in the program "The Voice".
"Teacher Wang Xuan, I would like to ask, what do you think the ratings of "The Voice" will be in the end? Can it reach 2.5?" Yang Zheng asked.
"The Sound of Heaven", the singing program with the highest ratings now, was broadcast on Xiangjiang Satellite TV's prime time on Saturday night, and its ratings were around 2.5. If this program planned by Wang Xuan could achieve a ratings of 2.5, it would not be impossible.
"2.5?" Wang Xuan was stunned and shook his head.
"..." Upon seeing this, Yang Zheng thought that the ratings of the program planned by Wang Xuan could not reach 2.5, and he couldn't help but feel a little disappointed. Moreover, he felt that Wang Xuan still didn't understand the market.
A program that cannot reach a rating of 2.5 actually wants to share the TV station's advertising fees with the TV station. Isn't this nonsense?
As a result, Wang Xuan's next sentence shocked Yang Zheng.
"If I say that the 2.5 ratings are just the starting ratings of The Voice, would you believe it?" Wang Xuan said with a smile.
Yang Zheng was stunned.
"What? Teacher Wang Xuan, you just said that 2.5 is just the starting rating of "The Voice"?" Yang Zheng even suspected that there was something wrong with his ears.
"Otherwise? I put down all the things at hand to plan a program. If it doesn't even get a 2.5 rating, then why should I waste my time? Wouldn't it be nice to make movies and TV series? "The Legend of the Condor Heroes" and "Dragon"
I haven't filmed these TV series yet," Wang Xuan said.
"Yes." Yang Zheng suddenly realized. Others don't know how profitable Wang Xuan's TV series are, but he does. The TV series "The Condor" earned Tianhai at least 500 million. If the program "The Voice"
, the ratings are not even 2.5, so there is really no need for Wang Xuan to waste time on this show.
After all, with a ratings of 2.5, if the copyright is sold out, it will only cost tens of millions. 50 million is the top of the world. It is still Wang Xuan who sells the copyright. If it were replaced by some small and medium-sized program production companies, it could sell for 3,000
Wandu is regarded as Amitabha.
"Then what does Teacher Wang Xuan think the ratings of "The Voice" can be? Is it 2.8?"
"Up."
"3.0?"
"Up!"
"Still going up?" Yang Zheng also took a breath. The ratings can reach 2.8, the copyright buyout price is at least 80 million, and the ratings can reach 3.0, which is what the industry calls a "hot hit", and the copyright price
, at least over 100 million. When such a program appears, the TV stations will definitely fight to the death.
But now, Wang Xuan actually said that the ratings of "The Voice" could not only break 3.0, but also go up? How could Yang Zheng not take a breath? He was really curious now.
"Teacher Wang Xuan, what do you think the ratings of "The Voice" will be? Can it reach 3.2?" Yang Zheng asked.
"Be bold."
"Ah? More than 3.2?"
"It's true, there must be 3.5. Otherwise, how could I dare to tell you to ask for a share?" Wang Xuan said with a smile, this is "The Voice", a creative program, a brand new stage, 3.5? That's just Wang Xuan.
Xuan's humble words. If it weren't for fear of scaring Yang Zheng, Wang Xuan even dared to say that 3.5 was just a starting point, and breaking 4 would be a piece of cake.
After all, in another time and space, the ratings of "The Voice" exceeded 5, and the peak even exceeded 6.
Of course, Wang Xuan does not want Yangcheng TV to know too early that the ratings of "The Voice" can exceed 4, which will affect the subsequent negotiations. Being able to predict the ratings of "The Voice" is Wang Xuan's trump card
, can compete for more benefits for Tianhai.
Reporting a 3.5 is enough.
Yes, that's enough. Yang Zheng has been shocked by this ratings.
Let's put it this way, last year, Yangcheng Satellite TV introduced several programs at home and abroad. It spent a lot of money, but the ratings were a mess. The program copyrights purchased for 20 to 30 million yuan did not even reach 1.7 when it was broadcast.
. The copyright was purchased for 40 to 50 million yuan, and the ratings were barely above 2. Moreover, it still broke 2 in the early stage, but then gradually declined, and the splash was not even heard.
If the ratings of "The Voice" can be guaranteed to exceed 3, the conditions proposed by Wang Xuan, such as advertising sharing and naming fee sharing, will not be a problem at all. Not to mention Yangcheng TV, even the five major TV stations may give in.
But now, Wang Xuan said that the ratings of "The Voice" programs are at least above 3.5. With this rating, it is no longer possible for the five major TV stations to compromise, but must!
"3.5? Teacher Wang Xuan, are you serious?" Yang Zheng asked, looking at Wang Xuan.
"I usually joke a lot, but that's for people I know well. Now we're talking about cooperation. I never joke about this kind of thing," Wang Xuan said.
"I understand. Teacher Wang Xuan, would it be convenient for me to make a call?" Yang Zheng asked.
"Mr. Yang, please do it yourself." Wang Xuan said, leaving the living room and leaving the living room to Yang Zheng. This was regarded as giving Yang Zheng a private space.
Yang Zheng did not dare to neglect, and quickly took photos of the planning plan and sent it to the director of Yangcheng Satellite TV. He also called the director: "Director, I have arrived at Tianhai, saw the program plan, and will
The program planning document has been sent to your mailbox, you can take a look at it first."
"Okay." The station director said, not daring to neglect, and quickly printed out the program plan, distributed it to the senior executives of Yangcheng Satellite TV, and held a high-level meeting.
"Director Yang has just sent Wang Xuan's program planning case. What we have in hand is to take a look at it together and talk about it after watching it."
After the director finished speaking, he also looked at the planning book in his hand.
Everyone also started to read it, and in about 10 minutes, everyone finished reading it. In fact, the number of words in the planning book was not very large, about 5,000 words. The reason why they read it for 10 minutes was because everyone read it line by line and word by word.
, for fear of missing a detail.
After reading it, many people looked a little surprised.
"This...isn't this nonsense?"
"The show is quite innovative, but a bit extreme!"
"That's right. We don't look at looks or backgrounds, we only look at voices. Do people really watch this kind of show? What if the contestants are all weird-looking? Isn't this nonsense?"
"The program type is in line with the general public, but it doesn't look at looks but only looks at the voice. What a brave person must dare to plan this! This is a program that completely subverts the entire singing field!"
"No! Which program in this industry doesn't focus on appearance? How many stars in the entertainment industry are not handsome boys and beautiful women? There is no market for ugly men and ugly women in the entertainment industry, right? Especially in the music industry."
"I agree. Ugly men and ugly women may be able to make a living in the film and television industry, but in the music industry, there is no future at all.
"remarkably brave!"
"Wang Xuan is the only one who dares to play like this. A master of arts is so bold."
"A master of arts is a bold man. I think Wang Xuan is just fooling around. He is too naive and takes things for granted. He actually wants to break the existing status quo by himself."
"I think it's because Wang Xuan has no experience. In the past, every field that Wang Xuan was involved in was top-notch. I thought Wang Xuan would also be top-notch in program planning, but now, I find that I was wrong."
"The industry barriers are huge. How can it be so easy to cross borders?"
"I think you can give it a try. Let me tell you, this program is quite novel, and it might have good results."
"Try a hammer. This program is completely inconsistent with the market rules. The gimmick of the program is good. It doesn't depend on the appearance, only the voice. But if it is just a gimmick, it cannot support a program. After all, this program is not one or two episodes.
, but a competition spanning two to three months.
At the beginning of the show, it is estimated that it can attract a lot of viewers with its gimmicks, but as it goes on, the ratings will definitely be lower. Just look at other talent shows, and you will know that the ones who make it to the end are popular and popular, and which ones are not good-looking.
close?"
"The problem planning plan didn't say that [sound] is the only selling point. This is just a plan, not the show. We don't know many details, so why do we say that [sound] is the only selling point? Maybe there is something for us to watch.
What’s the mystery that you don’t understand?”
"I dare not jump to conclusions anyway. After all, this is Wang Xuan's program planning case. Has Wang Xuan ever disappointed anyone? Haven't those who questioned Wang Xuan been slapped in the face enough?"
"My first reaction was no, but just thinking about it, this kind of program has never been done before in the industry, and we can't use experience to measure and predict it, so why do we say it can't be done? If I had to choose, I would
Choose to believe in Wang Xuan, and again, Wang Xuan has never disappointed anyone, not before, and I believe he won’t do it this time."
"You are blindly worshiping! Wang Xuan is also a human being, not a god, and he will make mistakes. In my opinion, the program "The Voice" was the first mistake Wang Xuan made."
"Yes. If it were other aspects, such as composing lyrics, composing music, writing, directing, and writing novels, I would definitely not dare to question Wang Xuan, but this is program planning. Wang Xuan has never proven himself in program planning. Maybe he will overturn this time.
Where is it?"
...
The entire Yangcheng Satellite TV conference room suddenly turned into a vegetable market.
Some people questioned Wang Xuan's plan, while others believed Wang Xuan.
...
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