In the entertainment industry, everyone has been reborn, but who will be their servant?

Chapter 44 Invite you to watch a movie

Qin Xuan treats people differently depending on who they encounter. If someone is useful, he turns enemies into friends; if not, he doesn't bother pretending. This is similar to the case of Bao Dexi.

Ye Ning has value.

After friendly consultation with Ye Ning, the publicity plan was quickly finalized. In any case, it would involve both online and offline publicity, so there would be no loss, it would just cost more money.

Wanda has assembled a publicity and marketing team. Big companies have a lot of resources; they can set up a team whenever they want.

The publicity budget would never reach Qin Xuan; he was only responsible for planning, while others were responsible for execution and spending the money, so he couldn't embezzle it even if he wanted to.

He edited a two-minute short video, less than two minutes long, which was the video of him arguing.

The original version features Wang Xun's famous "argumentative" moments, which were uploaded to video sharing platforms such as Youku, Tudou, 6rooms, and Ku6.

These video platforms all support user-generated content, and influenced by YouTube, this was also the golden age of user-generated content. Many classic parody videos were created during this period and evoked nostalgia later on.

However, as the market became more regulated and losses became more severe, many platforms went bankrupt.

The short one or two-minute video quickly went viral after it was released, attracting a large number of netizens.

"Haha, this guy's serious arguing is hilarious!"

"You're such a troll, you're hilarious!"

"This must be a movie clip, right? What movie?"

"Nightclub! Premiering December 7th."

The video features a large, eye-catching subtitle in the upper right corner: "Nightclub, hilarious premiere on December 7th."

Anyway, no fancy stuff, just pure comedy!

The reason for setting the release date at this point was to avoid it being released a week earlier than "The Warlords," which premiered on December 13th. He wasn't so reckless as to want to go head-to-head with that film.

The brands of Jet Li, Peter Chan, and Andy Lau are still very effective.

The good days didn't last long; both "Assembly" and "Big Movie 2.0" were produced by Huayi Brothers Films.

There aren't many movies these days; there were only 10 in December.

Unlike later on, when dozens or even hundreds of films were released at once, this is why distributors had more say. There were simply too few movies, and even fewer blockbusters.

The idea of ​​staggering the start was to get off to a good start; Qin Xuan didn't want to get into a conflict with them.

Subsequently, preview screenings were conducted on university campuses. These screenings were held in fixed cinemas, thus preventing piracy and leaks.

Regardless of whether students actually read it, it generated significant buzz on social media platforms such as Sina Blog, QQ Space, NetEase Blog, Sohu Blog, Renren, Fanfou, and Tianya.

Fanfou.com was the earliest microblogging platform.

"I recommend a super great movie called 'Nightclub' to everyone. I almost laughed myself to death in the theater."

"Nightclub is great, lots of laughs, and I kept choking on my iced soda."

"It's on par with 'Stone,' and even surpasses it; it's the most stunning domestic film of the year!"

Furthermore, many bloggers, including those with the title of "cultured person," also published articles:
"Nightclub" is more than just an entertainment film; through a series of chance encounters, it reveals the loneliness and longing deep within modern people, awakening our sincere reflection on life...

By blowing it like that, it gains an artistic feel and becomes high-class.

Qin Xuan didn't use any fancy tricks; he simply pinpointed his target audience and then proceeded to hype up the movie. Surprisingly, it worked quite well, spreading among film enthusiasts and students. It also sparked considerable discussion, but also led many to question whether the movie was really that good.
Believe it or not, there are videos online to prove it, and everyone who's seen them will laugh. As for the quality, let's not even talk about it!
Since it wasn't released, no one voiced any dissent.

The usual approach is to release the most essential parts, then hype it up, so that when audiences go to the theater they realize they've already seen the best parts on TikTok.

Ye Ning doesn't see anything promising yet, after all, the two movies "The Warlords" and "Assembly" had huge promotional campaigns and generated their own buzz, so not many people are paying attention to "Nightclub".

That's normal. Different target audiences use different promotional channels. Qin Xuan targets students and young people, not family audiences.

Just as the story was starting to gain traction online, Ye Ning helped "Nightclub" obtain a theatrical release permit and began setting up distribution channels, which involved communicating with cinemas across the country to secure a release date.

Establishing distribution channels is something that not every company can accomplish, but having Wanda's brand name is still very useful, given its large size, and cinemas are inherently related to real estate.

In the Huayi office, Wang Zhongjun asked, "Is Wanda still unwilling to agree to our revenue-sharing terms?"

"No, Mr. Wang from Wanda is very firm. No questions asked. We just won't supply them with films. But Wanda has a film called 'Nightclub' that's been getting a lot of publicity lately. Should we take some action?" Wang Zhonglei was well-informed, as these were all industry matters.

"Is it a very big movie?" Wang Zhongjun asked, puzzled.

“No, it’s low-cost,” Wang Zhonglei said.

"Let's forget it, don't make things too awkward with Old Wang." Wang Zhongjun waved his hand.

Wanda is, after all, a giant in the industry. Although we have been ostracized by them in the film and television industry and have to be mindful of their opinions, they are still very powerful, so it's best not to provoke them too much.

I just don't know if they know the movie belongs to Qin Xuan, and I don't know if they will take any action.

The competition for release dates seems to be going smoothly, with all parties exercising restraint. However, this year's Golden Horse Awards are unusually lively, with mainland Chinese films withdrawing from the competition, resulting in many nominations being left vacant.

As for the reason, it's the same old reason: this regulation won't be lifted until 12 years later, and Hong Kong and Taiwan have been entertaining themselves for the past few years.

Time flies, and soon it was December 7th, the opening day of the film "Nightclub".

The main cast and crew, as well as my uncle and aunt, are quite concerned about the film's box office performance and keep asking about it. However, the box office data definitely won't be available on the day of release; it will only appear the next day.

Moreover, the current box office data is not publicly released; only insiders know it.

Some people even paid out of their own pockets to support the cinema, which was a good intention, but it was just a drop in the ocean and didn't really help.

Ye Ning has also been paying close attention to box office data.

It was snowing heavily in Beijing that day. At night, Qin Xuan called Liu Yifei, but the phone kept ringing and no one answered.

The two hadn't been in contact for a long time.

Liu Yifei was leaning against the headboard reading a book when she heard her phone ring. She was about to answer it, but after seeing the familiar name, she withdrew her hand.

Then she tilted her head and quietly watched the phone ring, not knowing what she was going to do, just staring blankly.

"They didn't delete my number, did they?" Qin Xuan muttered, then hung up and dialed again.

This time, Liu Yifei decided not to keep them hanging, as that would be impolite. She coughed lightly, pressed the answer button, and pretended not to know: "Hello, who is it?"

"Teacher Liu, you didn't really delete me, did you?" Qin Xuan was a little confused.

"Who are you? I don't know you." Liu Yifei chuckled to herself.

"Teacher Liu, this isn't fair. I was just saying I'd treat you to a movie, and I've already bought the tickets." Qin Xuan was speechless.

(End of this chapter)