In the entertainment industry, everyone has been reborn, but who will be their servant?

Chapter 43: Autocratic
Ye Ning adjusted her posture, feeling somewhat annoyed. This movie had no stars, no director, and was completely a makeshift operation.

This plan, to put it nicely, is innovative; to put it bluntly, it's reckless.

And we have to listen to him. I don't understand why Mr. Wang is supporting such a person. Any random Hong Kong director would be better than this.

He placed the proposal on the table and looked at Qin Xuan across from him, saying, "Do you know that most internet users don't go to the movies? Firstly, they don't have enough spending power; apart from the petit bourgeoisie, they don't have any money."

Secondly, there's their spending habits; they'd rather spend money on internet cafe game cards than on movie tickets.

Another issue is rampant piracy. People can find content for free online, so why would they spend tens of dollars to go to the cinema? Online users and cinema consumers are two different groups.

Piracy is rampant right now. Basically, movies that are released in theaters are available online in pirated form within a week, and they're even in high definition.

This is another reason why the box office is not picking up.

"I understand that. I want to leverage the social attributes of the internet to convert these potential users. As long as some of them are converted, the box office revenue will not be low."

Moreover, this is the peak period for video sharing. As long as we come up with enough gimmicks and attractive videos, plus social attributes, we will create buzz in specific circles. As long as there is popularity, there will be no shortage of box office revenue. Qin Xuan's thinking is very forward-thinking.

There are already a lot of internet users, over 200 million. Based on the current average ticket price of 24 yuan, it would only take 125 million users to generate over 30 million yuan in box office revenue, which is more than enough.

But Ye Ning didn't understand his advanced ideas. He only knew that no one was doing it this way, and that it was risky for them to do it this way.

If it's good, great; if it's bad, it's a waste of energy.

"I think we should do some promotion on TV or offline, hold a premiere, at least let people know what your movie is, and then we can create some buzz and build up its reputation," he suggested.

"No need for that. Releasing exciting clips will be enough to build our reputation," Qin Xuan shook his head, insisting on his own idea.

"I don't think this approach will work," Ye Ning said, dropping the pretense and rejecting his suggestion.

"I've discussed it with Mr. Wang, and I'll decide on the publicity plan. You were there before," Qin Xuan reminded him.

Hearing this, Ye Ning felt very uncomfortable. After all, he was a senior executive at Wanda. If he couldn't have his own opinions, wouldn't that make him seem incompetent?

“Then I need to consult with General Manager Wang,” he said.

"I think you'd better not, it's not a big deal," Qin Xuan kindly advised.

Saying you're asking for instructions is just a way of complaining to gain some control. If you do that, you'll probably get scolded. What use are you if you can't even handle this simple matter?
“It’s my duty.” Ye Ning stood up, implying that Old Wang was always his superior, while you weren’t.

"Then please do as you wish." Qin Xuan stopped trying to persuade him.

He's not some big shot, so there's no reason for people to listen to everything he says.

Seeing the other person leave the office, Qin Xuan could only wait.

In a luxurious office on another floor, Old Wang, wearing glasses, was working at his desk. He let Ye Ning in when Ye Ning asked to give a work report.

“President Wang, that person is too autocratic and won’t listen to any normal advice,” Ye Ning said immediately.

Old Wang looked up: "What's the matter?"

"It's all because of the movie's promotion. It's utterly unreasonable. They insist on doing things that go against the grain," Ye Ning added fuel to the fire.

"You're telling me something so trivial?"

Old Wang, losing his temper, took off his glasses and threw them on the table, demanding, "Didn't I tell you to cooperate?" "Yes, but..."

"What's there to 'but' about? Do you even know anything about movies? Have you ever worked on a film before? Your job is to execute. I've made it very clear: he's in charge of his film." Old Wang banged on the table, sounding exasperated.

Let him familiarize himself with the business; why does he insist on seizing control? What's the point of seizing control?

If others do well, you'll also get credit and be promoted to general manager next year; if they don't do well, it's not your fault, just consider it practice.

Ye Ning previously worked in commercial real estate.

"I understand." Ye Ning lowered his head dejectedly. It seemed he was just a cog in a machine, and his personal abilities were not recognized.

I should have listened to that person and not reported it; I got a scolding for no reason.

The main difference is in their thinking. Old Wang is always testing the waters, and he can accept the outcome, whether it's good or bad. Ye Ning, on the other hand, is just in this position to execute his strategy.

Ye Ning wanted to make her presence known.

Anyway, he's not lacking in IQ, but his EQ is appalling. Otherwise, he wouldn't have abandoned Wanda and joined the rival Huayi, which angered his former employer.

You said you were unhappy and wanted to quit, and you could have chosen any other company, so what's the point of going to Huayi?

When Qin Xuan saw Ye Ning again, he noticed that Ye Ning looked unwell, probably because he had been scolded. Old Wang never hesitates to scold people, no matter the occasion, even in front of reporters.

He stood up, walked over to the man, and said, "Manager Ye, I've been thinking about it and I think your suggestion is excellent. We should do some offline promotion, put up some posters at the entrance of cinemas, or hold some preview screenings on university campuses to spread word of mouth."

Ye Ning looked at him. Just a moment ago, this person seemed determined to do something and wouldn't accept any suggestions. How did he change his mind so quickly?

"Also, I feel that my abilities are very limited, and I still need Manager Ye to take the lead in implementation. I can just learn from you and assist you." Qin Xuan said modestly.

Seeing his serious expression, Ye Ning asked doubtfully, "Do you really think so?"

"I'm new to this industry too, and there are many things I don't understand." Qin Xuan was giving the other person plenty of face.

"That's the best way of thinking. There's no need for you to be a subordinate. We can just communicate and cooperate normally. Don't act unilaterally." Ye Ning felt much better.

The main thing was that I felt a sense of presence. I had just been ignored and suppressed, which was very unpleasant, especially after being scolded by Boss Wang.

"Okay, let's continue discussing this." Qin Xuan gestured for them to sit down and chat.

"I think what you just said about prioritizing online platforms is also a good idea."

After Qin Xuan's actions, the two communicated much more smoothly, and Ye Ning was no longer so hostile, simply because he felt that Qin Xuan respected him.

Sometimes people are like that; if they suffer injustice at the hands of others, they feel much better if you show them even a little respect.

Qin Xuan did this for a purpose, of course. During his time leading Wanda Cinemas, it was the most glorious period for Wanda Cinemas' development. He not only led the number one and most profitable cinema chain in China.

They also acquired AMC, the second-largest cinema chain in North America, and formed a five-continent alliance with companies like Dadi, Jinyi, and Hengdian.

As long as we maintain a good relationship with him, we can allocate more resources to him, such as giving him more screen time and prime-time slots.

Anyway, with someone like this deeply rooted within Wanda, if the company grows bigger in the future, Lao Wang will always want to benefit from him, and he can also act as an inside man.

(End of this chapter)