This celebrity is overly enthusiastic!

Chapter 94: Is this how you advertise?
When the commercial break ended, Lin Shu promptly switched back to CCTV-8. His younger sister only made a couple of symbolic howls to make her presence known before quieting down.

He glanced at his silly younger sister, feeling quite smug. "You silly girl, you've probably fallen for it too."

The family reunited to watch "Legend of the Seven Swords" together. Although there weren't many fight scenes in the second episode, it was still very exciting.

Pan Hong and Qilin went missing, and Dugu Bao was furious, so he imprisoned Niu Xuanfeng, who had messed things up, in a water dungeon.

Both the Dharma Protectors Hou Wuyai and Zhu Wujie came to plead for Niu Xuanfeng, and at the same time discovered clues that Pan Hong was very likely rescued by Lan Yue, the Palace Master of Yu Chan Palace.

Dugu Bao ordered Zhu Wujie to lead a team to the Jade Toad Palace to search for Pan Hong.

The unconscious Pan Hong was carried by the Qilin to the vicinity of the Jade Toad Palace.

The female lead, Lan Yue, played by Fan Binbin, makes her official debut.

Lin Shu's eyes widened instantly; he had just glanced at "Princess Pearl".
She went from being a maid to becoming the master of the Jade Toad Palace, a sacred place in the martial arts world, and her entire demeanor underwent a dramatic change.

Lan Yue treated Pan Hong's injuries, taking off his clothes, which were almost tattered, to reveal his scarred but very fit body.

Holy crap, those muscles are so defined! They're even better than the trainers at the gym near the school who're always building up their muscles!

I stole a glance at my sister; she was completely engrossed in watching TV!

The second episode ends with footage of the scene where Fan Binbin caused a disturbance while filming in Hengdian last year, which was then released to the media.

Dressed in a magnificent palace gown, adorned with jewels, exuding both holiness and allure, Lan Yue, radiating an aura of power, opened the door to 'welcome' Zhu Wujie, who was leading a large army to provoke her at the gate.

Although Lin Shu had already seen Fan Binbin's look in previous news reports, the combination of the plot, lighting, and background music still made him involuntarily take a deep breath and widen his eyes.

He went from being a fan who admired Chen Yuan's talent to becoming his hater in an instant!
Chen Yuan, you bastard, how did you manage to snag such a beautiful woman like Fan Binbin and make her your girlfriend?!

Damn it, why is it playing so fast? The plot is at a crucial moment and it's over!
Lin Shu felt complicated and melancholy, but the images on the television quickly made it difficult for him to think about anything else.

The ending credits still played footage, but this time it showed Fan Binbin in his glamorous outfit, smiling as he fed a fruit basket to the Qilin.

My goodness, what an amazing scene of a goddess and a mythical beast living in harmony! I'm a little envious of the Qilin.

The end credits had just finished playing when we saw Fan Binbin again, as she was endorsing a high-end rear-projection TV from Changhong.

She transformed from an ancient fairy into a modern urban woman in an instant. It has to be said that this great beauty can really pull off any makeup and styling!

"Why is the visual during the end credits different again this time?"

After watching the advertisement, Lin Wei, the younger sister, raised her own questions.

"I wonder, maybe the ending credits will be different for each episode?"

Lin Wei's eyes widened. "Wow, if that's the case, then Pan Hong, no, Chen Yuan, is really good at pleasing Fan Binbin!"

With the first two episodes aired, discussing ratings at this point is meaningless.

"Legend of Seven Swords" garnered significant attention even before its premiere, and now many media outlets are following suit by reporting on the show's broadcast.

Media reviews of the beginning of "Legend of Seven Swords" have been quite positive. Initial assessments suggest that Chen Yuan's claim of a high-budget production for the series wasn't exaggerated; the scenes are indeed grand, and the fight scenes are meticulously crafted and exciting. The Qilin's modeling is also high-quality, comparable to the Fire Qilin in "Storm Riders," and at least the little creature's emotions are immediately apparent.

The plot is fast-paced with no dragging parts, and you can see the effort put into it in many places.

Some articles praise Chen Yuan's superb kung fu skills and considerable talent in acting.

Some people don't understand why a TV series with such intense and exciting fight scenes would use a love song sung by Mao Amin as its ending theme, accompanied by a music video featuring Fan Binbin that seems out of place.

Some have begun to suspect that this may be related to the cooperation between Metaverse and Changhong Group.

The quick-thinking reporters went directly to the local Changhong TV store to verify their suspicions—it was indeed part of the marketing!

The music video that Fan Binbin showed at the end of last night is currently playing on a loop on a video wall made up of Changhong TVs!

Moreover, it wasn't just a short clip that played at the end of a TV series, but two full versions, each about five minutes long.

Lin Shu saw this news on the entertainment gossip section of a portal website while browsing the internet, and he truly admired Chen Yuan's bizarre and unconventional advertising methods.

There was a Suning appliance store not far from his home, so he decided to go and take a look.

Before 10 a.m., there were already quite a few people gathered outside the Changhong special zone.

Lin Shu found a good spot to stand. Holy crap, seeing Fan Binbin's stunning good looks on the big screen was definitely different from seeing him on his old 21-inch color TV at home.

Not only was there a music video featuring Fan Binbin, but there was also a 65-inch rear-projection TV playing the two episodes of "Legend of Seven Swords" that had just aired on CCTV-8 last night.

Many people were watching the plot intently.

Lin Shu discovered that the larger TV screen really made a difference in the viewing experience, and the sound effects of the large rear projection were also more immersive.

This TV is the very one that Fan Binbin endorsed after the broadcast of "Legend of Seven Swords" ended last night!

This was precisely the marketing plan that Chen Yuan came up with for Changhong Group.

Throughout the entire series, Binbin used a total of thirty-one sets of makeup and styling, and there were more than a dozen sets that had been prepared but were not used.

Chen Yuan had no intention of wasting any time. For each makeup and styling session, Chen Yuan would film a music video for Binbin. Some of these videos showed him with a bright smile, some with a bright yet melancholic expression, some of him playing the zither or flute, and some of him practicing swordplay and dancing.

Metaverse has created a private, encrypted website where it uploads content from the day's TV drama broadcasts.

Authorized Changhong TV sales outlets will download the content, transcribe it onto CDs, and promptly deliver it to various TV stores for playback on Changhong's own DVD players.

It's a pity that 1080p high-definition optical disc technology hasn't been developed yet, otherwise the effect would be even better.

Although doing so would lead to an earlier proliferation of piracy, Chen Yuan never cared about the paltry sums he earned from legitimate DVDs.

Only by proving his ability to drive sales can he and the metaverse bring greater benefits!

Chen Yuan wasn't worried that other television companies would also release Binbin's music video and the "Seven Swords Legend" series after they got the DVDs.

Not to mention that Changhong's legal department has been keeping a close eye on things, the fact that the sword used by the male lead Pan Hong in the TV series is called Changhong Sword is essentially an advertisement. If other companies put this on their TV channels, wouldn't that be equivalent to giving Changhong more publicity?
(End of this chapter)