This celebrity is overly enthusiastic!

Chapter 27: A benchmark work created with 1 million!
"Hey Chen, how much investment do you need to make 'Legend of Seven Swords'?"

Ni Runfeng took a sip of the fragrant Longjing tea to moisten his dry throat and took the lead in asking the question.

"I am confident that my advertising plan will enhance your company's brand image. 3000 million RMB."

Chen Yuan, without blushing or panting, confidently and directly quoted a price.

Ni Runfeng almost dropped his teacup, and a few drops of tea splashed onto the table.

The other senior executives also erupted in a commotion.

3000 million? This kid really dares to ask for half of Changhong Group's annual marketing budget in one go!

Chen Yuan further explained:

"I intend to make 'Legend of Seven Swords' a benchmark for domestic martial arts dramas in the new century, and also as the opening shot for my company, Yuan Universe, to enter the film and television industry."

This project concerns my future career, so I will definitely strive for excellence and perfection.

Fan Binbin maintained a polite smile while standing behind Chen Yuan, but she was extremely nervous inside. She herself felt that Chen Yuan was a bit too confident.

CCTV's own adaptation of Jin Yong's novel "The Smiling, Proud Wanderer" only cost 4000 million yuan in total production. How dare they ask for a whopping 3000 million yuan in sponsorship from a company?
But Chen Yuan showed no fear. He twirled his sword, smoothly sheathed it, and slammed it onto the conference table in front of him.

"To be honest, according to my standards of production, 3000 million is far from enough."

They will then seek donations from Wuliangye again, as martial arts dramas are also suitable for product placement of baijiu (Chinese liquor).

There's also the tourism bureau of YB City. Their leaders had previously wanted Yuan Yuzhou to film a commercial to promote the local scenery and culture. I plan to film the TV series in Sichuan, so I'll consider it fulfilling that task.

I play the role of the master of the Changhong Sword, which could make me the spokesperson for television or the entire Changhong Group.

Binbin plays the master of the Ice Soul Sword. Changhong also has an air conditioning business, so we could create an "Ice Soul" series and promote it together.

No matter how eloquently Chen Yuan spoke, the senior management of Changhong Group couldn't make a decision. They could grit their teeth and invest in a few million yuan without hesitation, but a 3000 million yuan advertising sponsorship was still too daunting.

I'm afraid that if a decision is made today, the person in charge will have to step down and be investigated tomorrow.

"If the publicity effect is not achieved, I, Chen Yuan, will sell Yuan Universe to return the sponsorship money to Changhong."

After several rounds of tense negotiations, Chen Yuan left behind a harsh remark that the advertising industry would never utter, and then ended the meeting.

He then went to Wuliangye and the Sichuan Tourism Bureau to discuss cooperation.

Given the previous good cooperation, Wuliangye readily sponsored him with 1000 million RMB. Indeed, there are quite a few plots related to alcohol in "Rainbow Cat and Blue Rabbit Seven Heroes".

The main plot revolves around Da Ben's godmother's brewery. The godmother sacrifices herself to help Da Ben quit drinking and drugs, transforming him from a chivalrous hero into a truly qualified successor of the Seven Swords. The story is quite exciting and touching.

He received 1000 million yuan from Wuliangye, and he felt very secure with the money.

Given Chen Yuan's past brilliant marketing achievements, and the fact that "Love Comes in Spring" truly captured the beauty of Sichuan that no one else had filmed, the promotional effect on the Shunan Bamboo Sea was quite good.

Filming a large-scale martial arts drama requires not only natural landscapes but also various ancient towns and streets. Coupled with Chen Yuan's diverse marketing ideas, sponsoring him would be very profitable.

Chen Yuan directly secured 500 million yuan in sponsorship from the Sichuan Tourism Bureau. He then negotiated promotional collaborations with tourism departments in various localities, earning another 500 million yuan.

Chen Yuan had no intention of keeping a low profile or hiding his talents. He went around announcing that his Yuan Universe was going to enter the film and television industry and planned to make a high-budget martial arts drama to broaden the horizons of audiences across the country.

They received an extremely high sponsorship fee from Wuliangye and the Sichuan Tourism Bureau, and held a high-profile sponsorship ceremony, making a huge splash.

For a time, there wasn't even a complete script; all that was known was that "Legend of Seven Swords," starring Chen Yuan and Fan Binbin as the male and female leads, was being reported by various media outlets.

This was naturally done to put pressure on Changhong Group. If they really couldn't reach an agreement, it wasn't necessary for them to be with Changhong Group or a television company.

Despite Chen Yuan's constant antics and disruptive behavior, Changhong Group arranged another dinner with him before New Year's Day.

During this period, Chen Yuan also came up with many new marketing plans to coincide with the broadcast of the TV series, and gave a detailed introduction to Changhong Group.

In the end, Changhong accepted Chen Yuan's stubborn and demanding request and agreed to sponsor him with 3000 million yuan to produce a TV series.

Such an exorbitant sponsorship fee is news nationwide, and the film and advertising industries are all amazed by Chen Yuan's ability to rake in money!
It's understandable that Wuliangye would sponsor a tourism bureau, since Chen Yuan's previous advertisements were indeed well done. But what's wrong with Changhong, a TV manufacturer, spending so much money to sponsor a martial arts drama?
Changhong's sponsorship of Chen Yuan's drama was most directly reflected in its stock price on the Shenzhen Stock Exchange, causing it to fluctuate wildly and revealing the conflicting sentiments of individual investors and institutional investors. They both hoped Chen Yuan would recreate the glorious miracle of Wuliangye, yet felt that it was unreliable for a TV manufacturer to sponsor a martial arts drama.

The fluctuating market value is enough for Chen Yuan to directly produce "Legend of Seven Swords".

According to public channels, Chen Yuan has received sponsorships exceeding 5000 million RMB. He has also carried forward the excellent tradition of the entertainment industry, making a shocking statement by directly shouting the slogan of 1 million RMB to produce a top-notch domestic martial arts drama!

In terms of marketing, Chen Yuan is indeed like an old sow wearing ominous signs, one after another, but Yuan Universe has never produced any film or television works before!
Is someone who makes commercials planning to raise 1 million yuan to produce a TV series? Are they planning to run away with the funds after raising them?

Given the current domestic film and television environment, although the TV drama industry is booming, so much so that even the film market has been affected and slumped.

But even the most booming productions aren't enough for a TV series with a 100 million yuan investment to recoup its costs in a short period of time. Do you think you're making a phenomenal work like "Princess Pearl"?

Of course, if the final product is poorly made and doesn't look like a 1 million investment at all, then public opinion will treat Chen Yuan and Yuan Universe differently.

There was a lot of skepticism, but it wasn't entirely one-sided in its opposition and lack of support.

The advertisement "Love Comes Like Spring Tide," which made other wineries green with envy, shows that Chen Yuan indeed has a considerable classical aesthetic taste, and the things he shoots are also very charming.

In interviews with Zhang Jianya and other crew members, they all said that Chen Yuan has a very solid foundation in kung fu and can perform very impressive routines.

Behind-the-scenes footage of the advertisement also circulated, and the scene of him and Huang Shengyi fighting with the discarded case received high praise from the media and the audience.

The two dignified and proper masters in the advertisement can actually be so 'romantic'! The scene where Chen Yuan and Huang Shengyi's faces are almost touching is so well-shot!

Some young fans who became fans of the Chen Yuan and Fan Binbin couple due to the overly sweet and ambiguous Dove chocolate advertisement strongly support Chen Yuan's decision to film a TV series.

Amidst this tumultuous controversy, Fan Binbin also acquired the nickname of "the 100 million yuan leading lady".

So, is Chen Yuan really going to spend 1 million yuan to make what is supposed to be a benchmark work of martial arts films?
What a load of crap!
The film and television industry is currently a wild and unregulated field, with virtually no oversight of funds.

The film and television industry is a filthy and chaotic place where money goes in and disappears without a trace.

Chen Yuan's main purpose in making money was to provide financial support for "Kung Fu Panda"!
With this money, he no longer needed to squeeze the advertising department, and the pace of shooting commercials could be slowed down a bit.

However, they set their sights too high, and Changhong, Wuliangye, and the Sichuan Tourism Bureau are not so easily fooled.

Chen Yuan could only halt all other miscellaneous projects, such as "iPartment," and use his superpower to have the screenwriting team adapt and create the script for "Seven Swords Legend," while simultaneously recruiting and auditioning the main actors and assembling the production crew.

Zhang Dahuzi, who is currently working on "The Smiling, Proud Wanderer," sighed from the bottom of his heart:

When it comes to marketing hype, even a producer who's been in the industry for half his life can't compete with these young people who specialize in shooting commercials and marketing!
　My new book has been updated for a week now, and I'd like to share my thoughts with you all.

　　Readers who came from the previous book, "Positive and Upward," will clearly see that this book is actually a continuation of the previous storyline.

　　The plots of "Rainbow Cat and Blue Rabbit: The Seven Swordsmen" and "Kung Fu Panda" are what I wrote in the previous book.

　　However, the beginning of the previous book was poorly written, which drove away a large number of readers, so I had no choice but to abandon that beginning and rewrite it.

　　This time, Hawthorn learned its lesson and stopped using fancy tricks. The pacing was also deliberately sped up, and some of the setup was a bit rough around the edges. Please forgive me.

　　In order to salvage the reputation of the book and not disappoint readers who followed from the previous book, the new book period has recently been characterized by three or four chapters updated daily.

　　It has now reached 6 words, and has skipped the traffic recommendation stage of the new book entry stage, and has entered the trial promotion that will be available when it reaches 6 words.

　　I apologize to all readers. I will resume updating twice a week during the new book launch period to help the new book achieve better results and receive more recommendations during this period.

　　Lately, I've been writing and publishing as much as I can, and many of the plot arrangements and sentence structures seem rather rough.

　　Hawthorn also accumulates more manuscripts, giving her more control over the overall plot. She guarantees a surge in updates after the book is published!

　　Thank you to all my dear readers for your support and encouragement.

　　The Hawthorn Book Club's group number is 315600473. All book lovers are welcome to join the group to chat and gossip.

(End of this chapter)