This celebrity is overly enthusiastic!

Chapter 26: Taking the Head Start
Although Chen Yuanyi's trendy advertisement made Changhong TV famous, advertising and marketing alone cannot win this fiercely competitive color TV war.

Other TV manufacturers followed suit and invested heavily in advertising, resulting in fierce competition among major TV manufacturers this year.

The price of a 29-inch CRT color TV, once a luxury household item, has now been reduced to below 2000 yuan.

When Lao Liang, the head of the corporate communications department of Changhong Group, walked into the chairman's office with a radiant smile and said that his younger brother Chen Yuan was coming to visit Changhong Group,

Ni Runfeng, then CEO of Changhong Group, was so excited that he stood up from his chair!

There was no way around it; the pressure he was under was beyond what most people could imagine.

Although Changhong Group performed best in the fierce competition in the color TV market last year, it was actually the largest and most severely affected company in this chaotic battle.

The inventory of color TVs accumulated since 1998 alone is worth nearly 8 billion yuan, which is 39% of the total assets!

They say they want to reduce production and upgrade, but is it that easy? Just two years ago, there was a massive layoff, and countless factory workers were relying on Changhong for their livelihood!
Should we just bite the bullet and start work, leaving these people to starve?

At the beginning of the year, Ni Runfeng was replaced under pressure, but Zhao, who came in with a technical background, failed to achieve short-term results with his transformation strategy, so he was replaced again.

Chen Yuan's advertisement has boosted Wuliangye's reputation, and the stock price has risen by nearly 20% since the advertisement aired and various marketing efforts have been implemented!

Unexpectedly, this maverick advertising genius took the initiative to come to Changhong. The group attached great importance to it. All the heads of the corporate publicity department and senior executives such as Ni Runfeng personally welcomed Chen Yuan at the group's main gate. They were just short of hanging a banner at the group's entrance!
He doesn't expect Chen Yuan to produce another masterpiece like "Love Comes Like Spring Tide," but if he could produce two or three more high-quality commercials like Fan Binbin's from last year, Ni Runfeng would be willing to become sworn brothers with Chen Yuan!
Inside the moving Audi A6, Chen Yuan personally used a brush to touch up Binbin's makeup.

The floral decoration between Fan Binbin's eyebrows made her feel a little itchy, and she wanted to scratch it gently, but Chen Yuan slapped her hand away.

"Don't move! We're about to go on stage, and ruining your makeup and costume will be a real problem!"

Fan Binbin almost burst out laughing when she saw Chen Yuan dressed as an ancient swordsman holding a powder compact.

But knowing that the upcoming performance was crucial to the development of the metaverse, they could only hold back.

"The temperature outside isn't very high, Binbin, would you like to put some heat packs inside your clothes?"

"No need, it's not below zero, no need to apply it."

Fan Binbin grasped Chen Yuan's hand and asked somewhat nervously:

"Chen Yuan, do you think Changhong will really sponsor us to make a TV series?"

"I don't know either, I can only try my best to persuade them."

Chen Yuan closed the powder compact and gently patted Binbin's slightly cold hands.

After all, he has a very big appetite this time, and he really has no confidence that he won't scare Changhong Group.

As soon as the car came to a stop, Lao Liang rushed forward to open the car door for Chen Yuan, but he froze on the spot after seeing Chen Yuan.

Chen Yuan was dressed in a plain white, belted robe, which was stretched taut by his strong physique, exuding a strong masculine aura.

With his hair tied up in a bun on top of his head, wisps of hair fluttering in the wind, and an ancient longsword on his back, he looked exactly like a chivalrous swordsman who had stepped out of a martial arts novel!

"Ah, oh, Chen Yuan, what's this?"

Ni Runfeng and other senior executives of the group, who were about to step forward to shake hands with Chen Yuan, were also stunned.

After finally regaining his senses, Fan Binbin got out of the car from the other side and walked around the back of the car. When he appeared in everyone's sight, he immediately froze these people who had spent most of their lives in the business world.

The inner layer of the dress is made of pale yellow satin with subtle embroidery of intertwined branches, exuding elegance and luxury. Over this, a semi-transparent blue-green blouse with wide, flowing sleeves is draped over the dress. The sheer fabric reveals glimpses of fair skin, and a peach-pink embroidered sash cinches the waist, accentuating a slender figure.

Binbin wore a gorgeous palace dress, her hair styled in a lively yet dignified double-loop bun. Her dark eyebrows were delicate and light like swallows, and the corners of her eyes were naturally tinged with light pink.

Beneath her delicate nose, her lips were the color of silk soaked in red plum blossoms, naturally crimson without any makeup. A translucent emerald green floral ornament adorned her forehead, making her seem like an unattainable fairy who had descended to the mortal world.

This was a grand costume designed by Chen Yuan after racking his brains and asking Master Yang Shuyun for help.

In the original story, Blue Rabbit used this elaborate costume to bewitch Pigsy, who agreed to a martial arts contest to choose a husband within seven days, thus delaying the time needed to save Rainbow Cat.

Chen Yuan intended to use this image to severely intimidate the Changhong Group!
Seeing the varying expressions of astonishment on the faces of the people in front of him, Chen Yuan was very satisfied.

After exchanging pleasantries with Lao Liang, I walked up to CEO Ni Runfeng and gave him a proper fist and palm salute, saying, "Hello, Chairman Ni, I've long admired your name!"

After his initial surprise, Ni Runfeng recovered and a bright smile spread across his face.

Chen Yuan isn't afraid of creating something funny; what he's afraid of is having nothing to do!

For a moment, he was unsure whether he should return Chen Yuan's salute with clasped hands. Fortunately, Chen Yuan extended his hand after he had already done so.

Ni Runfeng shook his hand firmly, "Little Chen, you truly are a genius in the field of advertising. You've taught us old fogies a lesson the moment we met!"

"I apologize for my somewhat unsophisticated attempts to gain attention."

"This must be related to the advertising plan you brought this time, right?"

Ni Runfeng pointed at Chen Yuan and Fan Binbin, who seemed to be glowing, and asked with suppressed excitement.

"Yes, this time I've come up with another novel way to advertise." Chen Yuan said to the group members, flashing his signature sunny and confident smile.

The group escorted Chen Yuan and Fan Binbin back to a spacious and bright conference room in the group's headquarters.

Everyone who saw the two of them on the street was attracted by their strange clothes and stopped to watch.

The crowd first watched a spectacular sword dance by Chen Yuan before hearing his advertising plan.

He was going to film a TV series called "The Legend of Seven Swords," with Chen Yuan playing the male lead. The way he advertised it was by the sword he used, named Changhong Sword.

That's all!

Everyone fell silent, including Ni Runfeng himself, but no one openly expressed any doubt or opposition.

It's because Wuliangye's achievements are so outstanding that the distillery's executives like to include themselves in their promotions.

At the time, many people did not understand or approve of Chen Yuan's marketing plan for Wuliangye to appeal to women.

However, once they achieved great success, those dissenting voices became the best foil to their brilliant and discerning leadership.

They really don't understand Chen Yuan's marketing this time, but what if they do?
Chen Yuan brought Fan Binbin, who was dressed up, to help them attract investment for their TV series.

With a handsome male lead and a beautiful female lead, Chen Yuan's swordsmanship is also quite good. Plus, this guy is good at marketing, so the TV series he produces will definitely attract a lot of viewers.

But using a sword's name in a TV commercial is truly unheard of!
But what if it succeeds like Wuliangye did? Wouldn't it be ridiculous to say we don't think it's good now?
(End of this chapter)