This celebrity is overly enthusiastic!

Chapter 166 Textbook-like Reverse Marketing
"Praising something every day but falling into a trap?"

A meticulously crafted reverse marketing campaign exposes the illusory loyalty of Japanophiles.

"Advertising Genius Plays Tricks on China's 'Japan-Pro-China Elites'"

Early in the morning, Ning Hao sat in front of his computer looking at the news about a university lecturer who had become an overnight sensation online, and the corners of his mouth never left his lips curled up.

"Hehehe, I knew that when 'The Edge Walker' was released, a bunch of idiots with cognitive impairments would jump out and spew nonsense. Now this Teacher Gao is truly famous throughout the country."

"Alright, alright, stop gloating. If you don't come out soon, the noodle soup I served you will turn into noodle porridge."

Xing Nana urged her boyfriend to come out for dinner again. She and Ning Hao met at the Beijing Film Academy and started dating.

They were graduating together last year, and their original plan was to use their savings and family support to make a film and try their luck in the industry.
Unexpectedly, Ning Hao was directly handpicked by President Chen to join "The Edge Walker," a super project that everyone in the industry is paying close attention to.

She herself successfully passed the interview and joined the Metaverse's writing team.

Life suddenly got better. I no longer needed to be a "Beijing drifter" like my seniors and classmates; I could move directly into the company's dormitory for employees.

Ning Hao lived up to expectations, stood out in the "Edge Walker" project team, and became President Chen's assistant.

After "The Edge Walker" entered post-production, Ning Hao's work came to a temporary end. He was successfully assigned a 50-square-meter apartment, so the two of them could live together instead of living separately in the company dormitory.

President Chen thought highly of Ning Hao, and by extension, he also took notice of himself. Knowing that the two of them had the idea of ​​making a movie, he expressed his support and encouraged them to write the script.

Of course, it's not just the two of them in the company. Others who have ideas about making movies can also prepare scripts. Metaverse will focus on the film industry and cultivate a new group of directors and producers.

However, the number of spots is definitely limited, and Xing Nana and Ning Hao have been constantly refining and revising their script in addition to the work arranged by the company over the past few months.

The two sat together eating breakfast. Xing Nana picked up a piece of pickled radish and said with a touch of emotion:

"Our company's CEO, Mr. Chen, is truly remarkable. I don't know how his brain works."

He orchestrated a situation where Sony, which had poured a large sum of money into supporting him, not only avoided criticism but also turned it into something that boosted the Sony brand's prestige.

Ning Hao almost spat out the dumpling soup he was eating when he heard his girlfriend's remark.

"Ahem, if I said it was all a coincidence, would you believe me?"

Xing Nana's eyes widened instantly. "Could it be that when you were making the movie, you were actually planning to secretly sabotage Sony?"

"No, no, we were originally planning to target Nintendo, but Sony himself wanted to play the big boss."

We confirmed this several times before doing it this way.

The "textbook example of reverse marketing" being touted by the media now might be a publicity plan devised by Mr. Chen afterward, or it might be a marketing plan that Sony had already conceived long ago.

Hearing this behind-the-scenes story for the first time, Xing Nana's curiosity was immediately piqued.

"So, it turns out that Mr. Chen wasn't as the media claims, planning how to promote the Sony brand during the film's preparation stage!"

"Definitely not, but a great reputation is never undeserved. Even if Mr. Chen didn't think that way, the media believed that Mr. Chen was indeed that capable."
After all, every success he's achieved so far has been legendary, and the media and the public are more eager to see him create new legends.

Thinking of the young man who was regarded as the best and most awesome boss by many veteran screenwriters, even top screenwriters, in the company, Xing Nana couldn't help but sigh:
"If that's the case, I think the media's praise of Mr. Chen is still a bit too conservative."

Ning Hao was somewhat puzzled as he looked at his girlfriend, who seemed to have been assimilated by the screenwriters at the company.

Speaking of the writers of the metaverse, their so-called metaverse corporate culture feels a bit strange. They're perfectly fine most of the time, but whenever they get together, it's like some kind of bug is triggered, and they become manic and agitated.

Especially when brainstorming with General Manager Chen, I always show him the kind of admiration that comes from finding a kindred spirit!
Ning Hao downed the dumpling soup in one gulp, swallowed it, and then asked, "Why are you still being conservative?"

"This reverse marketing isn't just about Arasaka Tower referencing the Easter egg at Sony's headquarters."

It also cleverly incorporates the East Asian-style desire for her son to succeed, as seen in "The Edge Walker," by having him climb to the top of the Ara-zaka Tower and become a superior person in Night City.

This is what has created the widespread effect of dark humor.

If Mr. Chen didn't expect this effect at first, then he must have come up with this ingenious move later on.

Of course, all of this promotional effect is predicated on the film *The Edge Walker* being of high quality.

Ning Hao thought about it and realized that this made sense.

Given the same outcome, an idea that comes from careful planning is clearly more indicative of a person's abilities than an idea that comes from a sudden flash of inspiration.

If anyone could learn even a trick or two from Mr. Chen's shrewd tactics, they could establish themselves in the public relations industry!
At this moment, Chen Yuan, who was known as the "Advertising Genius," was sitting on a plane back to China.

After a week-long roadshow in the US and Japan, China was the third stop.

There's nothing we can do about it; these two places are the world's first and second largest voting blocs, and they're also his major financial backers.

For the sake of money, it's not shameful. Moreover, the popularity of "The Edge Walker" abroad and the soaring box office, along with the news of the enthusiastic support from movie fans during the roadshow, have effectively boosted the domestic box office performance.

"The Edge Walker" grossed $8791 million in North America in its first week of release.

Thanks to the 'textbook example of reverse marketing', the box office in Japan reached $6741 million!
Films from Europe and Southeast Asia have also been released, continuing the films' popularity among young people.

Columbia Pictures predicts that "The Edge Walker" may follow the same path as "The Last Samurai," with its Japanese box office exceeding its North American box office performance.

The final box office of "The Edge Walker" will be around $3.2 million if Chen Yuan has no other tricks up his sleeve.

Honestly, for an original IP like "The Edge Walker," which only piggybacked on the popularity of "The Matrix" and whose main actors are all Chinese, it's already quite impressive.

However, Columbia Pictures still had the hope that Chen Yuan could create another opportunity to capitalize on the popularity of Beijing's Olympic bid during the release of "Kung Fu Panda" and give "The Edge Walker" a world-class advertisement!
Chen Yuan found it amusing, but it was a pity he didn't actually have that ability!

Even the reverse marketing that the media is currently hyping up was not Chen Yuan's original intention.

He really just wanted to play with the meme that arose after the later hit novel "The Edge Walker" – "It's easier to beat the Arakawa Tower than to pass the Arakawa Tower entrance exam".
Let's also take a moment to entertainingly deconstruct the seriousness of portraying Sony as the villain.

As the chairman of Sony, Nobuyuki Idei would never ask others to cooperate with his publicity efforts; it was purely the old man who volunteered to cooperate.

Of course, when the news first broke, Chen Yuan decisively injected the 7 exposures accumulated over the past two weeks, accelerating the formation of related public opinion discussions.

I didn't intend for it to be a 'fairy,' but I hope it does well at the box office.

Incidentally, the crushing of certain domestic collaborators who fawned over the US and Japan was also unexpected by Chen Yuan.

The company's legal counsel also asked him if he wanted to sue this teacher, but Chen Yuan refused.

Such a remarkable person would be perfectly suited to be a clown, entertaining the masses.

(End of this chapter)