This celebrity is overly enthusiastic!

Chapter 165 The Advertising Immortal!

Chen Yuan isn't stupid; he wouldn't dare to secretly turn the Sony building into the headquarters of the movie mogul Arasaka Group.

The original plan was to place Nintendo's headquarters in the center of Night City!
However, the art consultant brought in by Sony wanted to use the Sony building directly.

After all, the movie contains a lot of Sony design elements, so it's really absurd to portray the villain as Nintendo.

The most direct way to promote the Sony brand through movies is to remind people of the strength and glory of Japanese companies in the 80s, when Sony was indeed at its zenith.

The idea of ​​associating the big boss, the Arasaka Group, with Sony is something that has been consistently portrayed in the movies, so adding a headquarters building is irrelevant.

Chen Yuan was still worried, so he took the opportunity to ask some of Sony's senior executives, but many of them didn't seem to care much about it.

It's not like they just moved the Sony building directly into the movie; rather, they retained some design elements but exaggerated them to a great extent.

The Japanese don't mind being the main villain, so what objection could Chen Yuan possibly have?

The movie "The Edge Walker" was unexpectedly popular. Foreign audiences mostly mocked and ridiculed the Japanese companies' takeover of America depicted in the film, while Japanese people themselves mostly expressed self-deprecation and longing.

Chen Yuan took photos at the Sony building for promotional purposes. Besides promoting the movie, his aim was also to entertainingly deconstruct the Easter egg. He just hoped that making a sequel would not cause the audience to develop a bad impression of Sony.

He wasn't concerned about Sony's reputation; he was simply trying to protect his own.

I really didn't expect that Sony Chairman Nobuyuki Idei would also actively cooperate with him in creating abstract art.

Chen Yuanting admires Sony's CEO, Nobuyuki Idei, whose management of Sony is indeed quite abstract.

He brought Sony to its peak, and then it plummeted to its lowest point.

He was once hailed by the media as the "most successful CEO," but is now considered the "worst CEO."

Nobuyuki Idei once stated that 30% of Sony's business is in Japan, and 70% is overseas.

Unlike other Japanese companies, Sony is committed to making Sony a truly global company.

The specific approach was to "de-Japanize" Sony, eliminating the influence of specific cultural elements on the company's strategy.

Internally, we introduced performance management systems from Western companies to reduce the impact of cultural factors on management; externally, we made large-scale investments to explore emerging markets.

However, Nobuyuki Idei's strategy brought a lot of trouble to Sony, with unsatisfactory performance and strong internal resistance to the transformation of Sony's "family" corporate culture.

His current position is very unstable, and he faces immense pressure both internally and externally.

Chen Yuan remembered that it seemed he would be ousted from his position as chairman and CEO of Sony not long afterward.

At 67, Nobuyuki Idei is in his prime, so naturally he has no intention of stepping down. Chen Yuan guessed that this young-at-heart chairman might be trying to use this entertaining approach, leveraging the global popularity of "The Edge Walker," to appeal to younger audiences and bring Sony closer to consumers.

It turns out that Nobuyuki Idei's abstract works are quite effective.
Chen Yuan standing on the Sony rooftop to take a photo, fulfilling the physical wish of David's mother in the movie, is already abstract enough, and utterly absurd.
Nobuyuki Idei even took a photo with the director and lead actor who turned his own company into a major villain, standing happily on the roof of the company building. This is worse than hell!
With the chairman himself getting involved to entertain everyone, the seriousness of Sony being portrayed as the big boss of the movie was completely undermined.

In the movie, David's mother hopes that David will one day climb to the top of Arasaka Tower, which shows that Arasaka is a powerful company and a life goal. After Arasaka Tower was linked to the Sony building, these promotional materials praising Sony were retained.

Young people love this novel and interesting collaborative promotion. Japanese media have been praising Nobuyuki Idei's vision and Sony's past glory, with some even crowning Chen Yuan as the "Advertising God."
Some believe that the promotional effect of "The Edge Walker" on the Sony brand is no less than that of "E.T. the Extra-Terrestrial" on Hershey's chocolate and "Cast Away" on FedEx!

Following the "Sony shock" last year, Sony's stock price, which had been plummeting due to massive layoffs and restructuring, has seen a slight rebound.

Chen Yuan used Sony's money to criticize Sony in the movie, and in real life, people even praised him for his criticism!
Many domestic media outlets did not explain the underlying marketing and communication logic, but instead used similar headlines to lavish praise on Chen Yuan!

The public was already proud of the widespread global acclaim this Sino-US co-production film received.
Chen Yuan's advertising myth continues, and this time, with its absurd and bizarre methods, it has only added to his legendary status.

The box office performance of "The Edge Walker" has not decreased but increased, which is a hardship for those haters who dislike Chen Yuan and criticize him from all angles!

Gao Wuwei, who was originally smugly believing he had found a fatal flaw that could cripple Chen Yuan,
When I saw the screenshot of the Asahi Shimbun praising Chen Yuan that someone replied to, I felt my blood pressure soar!
Trembling fingers scrolled the mouse wheel down.

[Haha, what's this called? The emperor isn't worried, but the eunuchs are; the imperial army isn't worried, but they are!]

[It's one thing to fawn over America, but to even lick America's lapdog Japan's boots? If you're so good at licking, why don't you lick your daddy's big XX instead!]

The farmer and the snake? No. The clown? Yes!

[Please don't be too harsh, everyone. Lao Gao isn't very bright, so please be understanding if he doesn't understand Chen Yuan's shady tactics. What? This Biyang guy is actually a university lecturer? What university has such a low standard?!]

[With your level of expertise, you dare to teach economics? You should go back to junior high and repeat a year. You shameful, disgraceful idiot.]

Gao Wuwei felt his face burning, and the text on the computer screen began to blur.
His other hand, which was holding the coffee cup, trembled and lost its grip, spilling the scalding hot coffee directly onto the keyboard and his hands.

With a scream of pain, Gao Wuwei hurriedly flung the coffee cup away, sending even more coffee flying into the computer case next to him.

The screen went completely black, followed by a series of crackling and popping sounds. Then, a pungent, acrid smell, a mixture of burnt and burnt coffee, emanated from the computer case.

Then all the lights in the house suddenly went out; the power tripped.

Ignoring his wife and children's panic, Gao Wuwei unplugged the computer and hurriedly went to his neighbor's house to borrow a computer!

The post was only posted less than ten minutes ago, there's still hope! He has some connections with the moderator, he can ask him to delete the post he just made!
However, what Gao Wuwei didn't know was that his previous confrontation with Chen Yuan's fans had already aroused their jealousy, otherwise he wouldn't have received that news screenshot that completely broke his defenses in such a short time.

Gao Wuwei's masterpiece, "The Farmer and the Snake," has begun to spread spontaneously and has successfully attracted the attention of the Metaverse Network's public relations department!
(End of this chapter)