This celebrity is overly enthusiastic!

Chapter 113 Making Empty Promises
The conversation ended there. Ando Kunimitsu asked his assistant to take Chen Yuanxian to visit Sony Corporation so he could calmly reconsider.

After Chen Yuan left, he revisited Chen Yuan's marketing plan. Stripped of his exaggerated rhetoric, it turned out to be quite simple: make a trendy and innovative movie and insert many Sony advertisements into it.

It's not fundamentally different from other commercial films.

It's just that Chen Yuan's description of the future city of Night City perfectly matches Sony's pursuit of avant-garde and fashionable style.

He had expected to hear some profound insights, but what he actually saw was so mediocre. After his inexplicable excitement dissipated, Kunihiro Ando felt a strong sense of disappointment.

They reviewed one by one the movie concept art and product placement renderings left by Chen Yuan.

Night City, a city of dazzling lights, temptations, and crime, is ruled by the Japanese conglomerate Arasaka Group.

This story reflects the situation in the 80s when Japanese companies were at their peak in the United States, causing anxiety and unease among American businesses and the public.

Although the idea that Japan could threaten America is just a ridiculous fantasy fueled by hype, America could easily render Japan powerless by simply extending a hand.

Kunihiro Ando couldn't help but recall his days of struggle when he was just an ordinary section chief.

Back then, Sony was truly powerful, stronger than ever before.

Does Chen Yuan have the ability to produce a commercial blockbuster that, as he claims, is popular among young people and full of trendy and cool elements?
When China's Wuliangye company, Changhong Group, saw Chen Yuan's initial proposal, did they anticipate that this young man would cause such a stir?
Clearly, this was unexpected; they had only made a small investment in him and reaped returns a hundredfold or even a thousandfold.

Given Chen Yuan's legendary past, it's more likely that he can pull it off.

For Sony, this is a classic example of a small investment yielding a big return. Sony spends over a billion dollars on marketing every year and has its own film studio, so investing in Chen Yuan to make a medium-budget film is no problem at all.

But for Chen Yuan himself, this matter is quite interesting.

Kunimitsu Ando believes that Chen Yuan is a gambler with a strong gambling addiction. Now that he has achieved great success, he is very likely to grow into an entertainment giant in China if he develops step by step.

But this gambler wagered his previously accumulated reputation, betting that he could also succeed with Sony.

Arrogance and conceit are no longer enough to describe him; madness is perhaps a more fitting word.

Investing in Chen Yuan is extremely cost-effective. Even if this film project fails, the rapid rise of his Metaverse, which he founded, and Chen Yuan's significant influence in China, which sets him apart from ordinary celebrities, will still make it worthwhile.

Kunio Ando had already made his decision, but he still wanted to test Chen Yuan's abilities further.

For a long time, Chen Yuan always felt that the 1000 PPT templates were the worst of all the system rewards he received.

However, as Chen Yuan used it, he realized that using the high-quality templates produced by the system to make grand promises made customers feel more satisfied and that the promises were more appealing.

He sent many templates to the advertising department's planning team, and some clients actually signed cooperation agreements because the promises made by Metaverse were appealing and reflected Metaverse's consistently high level of service.

Now, Chen Yuan stood in Sony's large conference room, just like he had previously painted a rosy picture for the senior executives of Wuliangye Group and Changhong Group, using fluent English to paint a rosy picture for the Sony executives.

Sony's senior management structure is unusual even among Fortune 500 companies. Due to its broad product line and relatively independent business segments, Sony adopts a decentralized marketing management model.

Each business unit needs to develop marketing strategies based on its own product characteristics and market environment, making it difficult to create synergy between different product categories.

However, this also led Sony to create a bunch of electronic products with no fixed style or heritage and all kinds of different shapes, which provided Chen Yuan with a lot of inspiration for enriching the elements of his film design.

The audience consisted entirely of Japanese people, and most of them were very interested in the background story Chen Yuan described: an American civil war-torn country with Japanese corporations controlling Night City.
With the "Friendly Aura" and "Vibrant Aura" active, the meeting went very well.

Ken Kutaragi, who was in charge of Sony's computer entertainment division, was very interested in a remote control device designed by Chen Yuan that resembled a handheld game console.

In 2000, Sony's PS2 successfully dethroned Nintendo's home console, becoming the undisputed king of home game consoles worldwide.

Having achieved such success, the Computer Entertainment Division naturally needs to continue its momentum and surpass its old rival in all other aspects as well.

Ken Kutaragi set his sights on the GBA, which Nintendo dominated the handheld market.

Under his leadership, the PSP project team was highly anticipated from the outset, with the group positioning it as the 'Walkman of the 21st century'.

The PSP is currently undergoing intensive development of various software and hardware technologies, and dozens of prototype designs have been produced.

But for some reason, Ken Kutaragi felt that the look created by this talented Chinese advertising director suited his taste perfectly.

Chen Yuan knew that the PSP was a key project for Sony, so he made special arrangements in this regard.

I don't know how far Sony is secretly developing the PSP, so they certainly wouldn't dare to directly use the original PSP design.

However, the button layout and other details were basically the same for later handheld consoles, so Chen Yuan designed a draft handheld console that was somewhat similar to the PSP.

Unexpectedly, he was spotted by Ken Kutaragi, the father of Photoshop, and afterwards they had a private chat with him about product design and other topics.

He directly gave Chen Yuan approximately 15 RMB in design fees, purchasing Chen Yuan's so-called 'controller' sketches.
He also strongly supported investing in a science fiction film by Chen Yuan to promote Sony's image at an internal Sony meeting.

With the support of Ken Kutaragi, a powerful figure in the Sony Group, and the approval of President Kunitake Ando, ​​"The Edge Walker" finally secured investment!
He actually managed to produce a commercial blockbuster with an investment of tens of millions of dollars in 2002!

Next, Chen Yuan would work with Columbia Pictures.

John, the Columbia Pictures president who previously rejected Chen Yuan, has retired due to his advanced age.
In addition, Chen Yuan's film project this time is more complete than the last one and has also received support from Sony headquarters. The two sides immediately began to discuss some specific details of the cooperation.

Before Chen Yuan could even celebrate, his collaboration with Columbia Pictures stalled at the very first step.

The other party had no objection to me playing the male lead, but it was unacceptable to use Chinese actors for both the male and female leads; the risk was too great. They insisted on casting an established Hollywood actress.

Not letting Binbin play Lucy is a condition that Chen Yuan absolutely cannot accept!

(End of this chapter)