This celebrity is overly enthusiastic!

Chapter 112 I Made Sony Cooler

At the end of September, Chen Yuan set off for Tokyo, taking only his assistant and necessary bodyguards with him.

Binbin also wanted to come with him, but she couldn't get away from the filming of "The Last Empress".

The script was of very high quality. The female lead, Wenxiu, Puyi's last empress, was a character with a strong tragic element. Binbin felt it was very challenging, so he took on the role.

The TV series has been filming for almost two months now and is nearing its end, so we should just focus on filming and not follow him around.

Upon arrival at Tokyo International Airport, he was immediately picked up by a staff member and taken directly to his hotel. After settling his entourage, the staff member led Chen Yuan directly to Sony's headquarters in Minato Ward, Tokyo.

Sony's president, Kunihiro Ando, ​​is quite short and wears black-rimmed glasses. At 60 years old, he looks to be in good spirits.

"Mr. President, hello. I didn't expect to meet you as soon as I arrived at Sony headquarters."

Chen Yuan spoke enthusiastically in fluent English, treating the [Oxytocin Holy Body] as a 'friendly halo,' and shook hands and exchanged pleasantries with Ando Kunimitsu, who had come to greet him.

"Mr. Chen, it's a pleasure to meet you. You're so young!"

Looking at the tall, handsome Chinese man before him, Kunimitsu Ando couldn't help but admire him. He replied in fluent English:

"If you, Mr. Chen, were an ordinary advertising company owner, you would naturally be received by the relevant person in charge of different operating sectors of the group."

But Mr. Chen, you are someone who helped Beijing's bid for the Olympics by using "Kung Fu Panda".
A genius who could double the stock price of Changhong, a leading mainland television company, with a single period drama is someone I, as the group president, should naturally be the one to receive.

I've been looking forward to the collaboration you mentioned earlier about enhancing Sony's brand image for a long time!

You flatter me too much.

After some polite greetings and initial acquaintance, Chen Yuan began to paint a rosy picture for the president.

"When Mr. Nobuyuki Idei, the chairman of your company, was in charge of the great ship of Sony, he put forward a slogan, 'Digital Dream Kids'."
The aim is to emphasize Sony's pursuit of innovation, entertainment, and user dreams in the digital age, and that's exactly what Sony is doing.

Sony has now become a giant corporation with a market value of over $400 billion, but, if I may be so bold, it seems that Sony has forgotten its former slogan.

Although Sony has produced hugely successful products like the PS2 in recent years, in my mind it has become less cool, or at least not as cool as it used to be.

I know Sony faces many, many challenges, but failing to become the coolest company in the eyes of young people is the biggest mistake of Sony's leadership.

What seemed like criticism but was actually sycophantic praise pleased Kunihiro Ando, ​​but also sharply pointed out Sony's current predicament.

In the 80s, Sony's Walkman swept across the United States, completely changing the music consumption habits of young Americans and becoming a cultural symbol.

Back then, Sony was the coolest company in the hearts of countless young people.

The company's situation seems to be very good right now, but the crisis can no longer be hidden.

The problem didn't arise overnight; the company has too much ineffective and repetitive work, and the workload is spread too thinly across too many areas.
With acquisitions of film companies, real estate ventures, and financial entanglements, revenue appeared strong, but profits fluctuated wildly, resulting in overall stagnation. The dot-com bubble burst, leaving everyone reeling. Sony grew into a behemoth, but its influence among young people did decline.

Chen Yuan calls himself a succubus, but he's not a real succubus. If he wants to get support from a company like Sony, which has a market value of tens of billions of dollars, he has to impress them with real substance.

He and the company's advertising planners worked through the night to devise a marketing plan tailored to the characteristics of Sony Group's business, its current predicament, and its goals.

Although Sony has a wide variety of businesses, its core businesses are only electronics, games, audio-visual entertainment, and finance.

Leaving finance aside for now, the target audience of the electronics, gaming, and entertainment industries is precisely young people who are always pursuing cool and trendy things.

While "The Edge Walker" is a cyberpunk science fiction film, its style is not as serious and oppressive as classic works of this genre, such as "Blade Runner," "Ghost in the Shell," and "The Matrix."

"The Edge Walker" is merely a cyberpunk film that, while seemingly containing serious elements such as class division, technological alienation, and identity, doesn't delve deeply into oppression and resistance.
It's just a superficial romance film filled with flashy elements.

Chen Yuan didn't intend to adapt "The Edge Walker" into a classic masterpiece; he simply didn't have the ability.

His plan was simply to fully transplant the core of the original anime and tell a poignant love story.

Chen Yuan drew inspiration from anime and games to design a unique cyberpunk aesthetic for his film, blending retro, functional, technological, and dystopian elements.

Based on interviews and surveys of university students in China, elements such as cybernetic prosthetics, mantis knives, single-molecule wires, neural ports, and mewtwos are considered quite cool and trendy by today's young people.

The various high-tech gadgets in the film can be modified by incorporating design elements from existing Sony products, or Sony can provide concept designs for brand image promotion.

The core of the marketing plan is to use this cool sci-fi film to advertise many of Sony's products, allowing young viewers to rediscover Sony's coolness and enhancing Sony's overall brand image.

Ando Kunihiro's hands began to tremble uncontrollably as he held the concept drawing Chen Yuan had given him.

This description says it's a controller with a screen for controlling unmanned robots, but it seems somewhat similar to some prototype designs of a portable game console called PSP, which is a key next-generation product being developed by the computer entertainment division.
This so-called AI riot control robot is actually a heavily modified version of the QRIO robot that the company invested heavily in developing!
There were also cyborgs with a bunch of cameras on their heads, which upon closer inspection turned out to be lenses from Sony digital SLR cameras.
From home audio-visual equipment to gaming entertainment, from automobiles to home appliances, there are many possibilities for integrating Sony products.

He understood Chen Yuan's thoughts, which were not difficult to comprehend, but Ando Kunihiro did not understand why he was so agitated.

Every time the young man in front of him came up with a new idea for subtle advertising, he felt his heart skip a beat.

Are these ideas really that good?
It even made him feel the same kind of impulsiveness he had when he was young.

It's special effects; Chen Yuan added special effects!

Whenever Chen Yuan introduces a good idea that he and his team have come up with, he activates the "Steel Kidney" to give Ando Kunihiro a brief but powerful "vitality aura," creating a false sense of excitement.

Seeing the president taking deep breaths and his face flushed slightly with excitement, Chen Yuan knew that his plan had worked.

(End of this chapter)