I am a historical film director in the entertainment industry.

First, there is the core strategy, releasing energy in stages.

Before release (preparation period) → First week of release (explosion period) → After release (long tail period).

Each stage has different objectives, so firepower needs to be concentrated.

1-3 months before release – create anticipation.

Suspenseful "seduction".

The "high-concept" teaser trailer reveals nothing about the plot, only showcasing the film's world-building, unique visual style, or core suspense.

This is actually unnecessary for "The Great Tang Dynasty 2", because "The Great Tang Dynasty 1" has already let the audience know the world view and that period of history.

Next up are the character posters and trailers.

Releasing posters or short videos of key characters one by one to highlight their charm is suitable for movies with a strong cast of stars.

Another advantage of "The Great Tang Dynasty 2" is that it is an IP film.

Xing Aina's team attracts audiences by releasing historically relevant "Easter eggs" and holding exclusive fan screenings, and respect for history is the foundation of their reputation.

The release of director's notes, aesthetic design collections, and behind-the-scenes documentary clips has attracted attention from film fans and the industry.

Breaking boundaries and expanding into new areas to create life's touchpoints.

They collaborate with everyday consumer brands (beverages, fast food, cosmetics) to launch co-branded products, incorporating movie elements into everyday life.

Secondly, there is viral spread through social media.

Initiate movie-related challenges (such as imitating classic lines or hand gestures) on chat websites to attract participation with low barriers to entry.

Beyond film critics, this platform also includes bloggers covering topics such as emotions, humor, lifestyle, and knowledge, offering diverse perspectives on movies.

With its main selling points such as "top choice for dating," "healing remedy," and "must-see of the year," the film is linked to specific emotional needs.

By collaborating with popular singers and leveraging music platforms to drive traffic, the music video itself becomes a short film story.

Finally, there's celebrity promotion.

Have the film's creators appear on various television programs to promote the film.

With the promotion of Shengli Film and Television Company, the news of the release of "The Great Tang Dynasty 2" spread quickly.

Fans online also chimed in with their comments.

[I'm so excited! After watching "The Great Tang Dynasty 1" last year, I was impressed by Li Shimin's military prowess and ability to govern the country. Now I really want to see how he governs.]

The Tang Dynasty series is definitely the pinnacle of historical films. While I also like "Romance of the Three Kingdoms," it doesn't have the same feel of a protagonist who's all the rage in a fantasy novel like "The Tang Dynasty."

Zheng Guolin's portrayal of the young Li Shimin is undoubtedly the most historically accurate; the only question is whether he can capture the essence of Li Shimin in his later years.

It's a pity that Fu Dalong's character, Yang Guang, is written out of the story; otherwise, watching him act alongside Zheng Guolin would have been a real treat.

[Zeng Li, the goddess of pears! Her portrayal of Empress Xiao in the Zhenguan era seems to have had very little screen time; she mostly just made brief appearances.]

Are Director Cheng and Goddess Da Lizi actually in a romantic relationship? Why can't they just reveal it online?

[They are a perfect match, I approve of them being together.]

I came here specifically for Su Chang; her portrayal of Empress Zhangsun is so virtuous and gentle.

[If you're going to watch a historical film, choose one directed by Cheng Sheng.] [To the person upstairs, I suspect you are Cheng Sheng himself; this is practically advertising for him.]

The era of Zhenguan, marked by the harmonious coexistence of the emperor and his ministers, is undoubtedly a highlight of Chinese history.

I used to dislike historical films, but after watching "The Great Tang Dynasty 1" and "Three Kingdoms," I discovered that history is truly fascinating.

[The character I'm most looking forward to in "The Great Tang Dynasty 2" is Li Mingda, the daughter of Li Shimin. I heard that she's played by Zu'er; I wonder if she can capture Li Mingda's adorable charm.]

Li Mingda, also known as Sizi, was Li Shimin's close confidante in history. Unfortunately, he passed away at the age of 12, another historical regret.

[Is there some misunderstanding? The director of "The Great Tang Dynasty 2" is not Cheng Sheng, but Liu Meng, the assistant director of "The Great Tang Dynasty 1". I reserve my opinion on whether this film can continue the success of "The Great Tang Dynasty 1".]

[Not directed by Cheng Sheng? Wow, can this film even be considered high-quality?]

Hopefully, this won't ruin the "Tang Dynasty" IP.

【…】

There have been over 100,000 comments about "The Great Tang Dynasty 2", which shows that everyone is paying attention to this movie.

Besides the upcoming release of "The Great Tang Dynasty 2", Shengli Film Company has another piece of news that has shaken the entire entertainment industry.

Inside a private room at an old restaurant in Wuxi.

There were many people sitting in the private room at this time: two directors, three actresses, and two actors.

These seven people had all worked together before in the TV series "Seven Fairies".

The two directors of "The Seven Fairies" are Chen Yongge and Jiang Tian, ​​and the three actresses are also actresses from the Seven Fairies series: Yang Lei, Huo Siyan, and Jiang Xin.

The male actors are Wu Yue and Sun Wukong, who played Yu Ri and Taishang Laojun in "The Seven Fairies".

The dishes were already on the table, and the seven people ate and chatted.

It's only the end of March, but the temperature in Wuxi has already risen.

Huo Siyan wore a red and white striped t-shirt and tight jeans. Her hair was simply tied into a high ponytail, making her look clean and neat. With her pure and innocent face, she looked like a student still in school.

She's only 26 years old this year, still a bit naive, lacking the worldly air of someone who's destined for a life of prostitution. However, she speaks with poise and confidence, showing no stage fright, and drinks without hesitation, already exuding the aura of a social butterfly.

Jiang Xin was dressed similarly to Huo Siyan, wearing a light blue t-shirt on top, looking rather unremarkable, and jeans on the bottom. Overall, she wasn't as eye-catching as Huo Siyan.

Although Jiang Xin is only 24 years old now and hasn't gotten as 'fat' as she did later, she doesn't really have any advantage in terms of appearance. In fact, she doesn't look as young as Huo Siyan.

Strictly speaking, Jiang Xin's peak beauty was as Mu Wanqing.

After Mu Wanqing, no other character has been as good-looking. Moreover, because of her youth, she speaks too bluntly and without thinking. If you didn't know her, you might think she was being sarcastic!
This is probably something innate, something that can't be changed; otherwise, Jiang Xin wouldn't have fallen out with Liu Tao over a single Weibo post.

Then there's Yang Lei. Because of her face shape, she looks the youngest, but she's actually 27 years old. She seems like a very lively person at first glance, but she just sits next to Chen Yongge like a mascot and doesn't say much. Even when she does speak, it's only to help Jiang Xin.

These seven people are also very famous in the entertainment industry, especially one of them, who has been known by everyone since he played Sun Wukong in "Journey to the West".

The reason the seven of them got together was because they all happened to have events in Wuxi, so they got together.

Chen Yongge smiled and said, "Everyone is usually very busy, and it's rare for us to have time to get together. I'd like to propose a toast to everyone."

"cheers."

The seven men clinked their glasses and drank it all in one gulp. (End of Chapter)