I am a historical film director in the entertainment industry.

In February, Cheng Sheng saw a news report about a 24-year-old female fan who blocked her idol's car before he left after an autograph session and then slashed her wrists on the spot!
Fortunately, the female fan was rescued in time and was unharmed.

In 2002, Chan Wai-ling was threatened with a knife by a male fan.

A male fan spent all his savings to travel from Sichuan to Hong Kong Island and forced his way into the East Asia Records company to see Heidi Chan. When his attempt failed, he pulled out a fruit knife and held it to his own neck, threatening suicide. He confronted the police for nearly three hours before being persuaded to drop the knife and surrender.

In 2005, Jay Chou's fans followed him from Hunan to Shanghai, Beijing, and even Guangzhou, staying in more than 20 shelters along the way. They saved up the meager donations from these shelters to buy tickets to their idol's concerts.

When Jay Chou announced at his Guangzhou concert that he would not hold another concert within two years, a fan who felt utterly hopeless swallowed 30 sleeping pills in the stands, but was fortunately rescued.

The fans' crazy actions did not elicit any sympathy from Jay Chou; instead, he flew away from Guangzhou that very night.

Jay Chou also stated that he would not tolerate such behavior from fans and would never visit fans who do not cherish life.

In 2006, after Xie Chuwang held an autograph session for his album "Release" in Wuhan, a female fan suddenly jumped into a river to commit suicide after seeing her idol off at the airport. Fortunately, the police found her in time and rescued her.

Chef Hsieh was shocked to learn of this and, in addition to his concern, he urged his fans not to do anything foolish. He said, "I was very unhappy after hearing this, as doing so would put a lot of psychological pressure on me."

In 2000, a female fan of Leon Lai was infatuated with him. She was later found dead in her apartment, having left a suicide note and overdosed on sleeping pills. She was found holding various videotapes of Leon Lai in her hand when she died.

In 06, when the princess was about to retire from the music scene, some of her fans left messages on the "Princess Tieba" forum, threatening suicide to prevent her from retiring.

The princess's agent had to issue a statement saying that the princess was only temporarily unable to attend to her career due to taking care of her children, but this did not mean she was retiring from the music scene. This finally calmed the incident where fans threatened suicide.

With so many examples to support this, Cheng Sheng's concerns are not unfounded.

Thinking about all this, Cheng Sheng called Xing Aina and then asked the company's agents to come to the conference room for a meeting.

The article outlines the consequences of obsessive fans chasing celebrities, providing numerous examples to emphasize the importance of managers paying close attention to this issue and taking preventative measures to avoid such situations where obsessive fans cause significant harm to their artists.

At first, the company's agent felt that the boss was making a mountain out of a molehill, but after hearing about the consequences of crazy fans chasing stars, he was secretly worried.

After all, negative news about celebrities can have a huge impact on them, and may even affect their future careers.

A celebrity's future is simply their future.

If a celebrity has no acting roles or advertising endorsements, it means they have no income.

Since the celebrities have no income, it means that their agents also have no income.

Having figured all this out, the company's agent became secretly vigilant, thinking that when they returned, they must maintain the fan club's stability and urge the fans to pursue their idols rationally.

This incident involving celebrity worship has generated a huge response, not only sparking heated discussions online but also drawing criticism from official sources, who have demanded that domestic entertainment film and television companies and talent agencies properly manage the fan groups of their artists.

As soon as the authorities intervened, major film and television companies immediately became more vigilant, no longer allowing their artists' fan groups to flourish, but instead urging fans to be rational when following their idols.

After all, the consequences of obsessive fans chasing celebrities are too profound, and they don't want their artists to be involved in negative news.

Suddenly, the entertainment industry in China seemed much cleaner and calmer.

Three days passed quickly.

Liu Dehua also gave Cheng Sheng a reply.

He agreed to Cheng Sheng's request to continue filming "Zheng He's Voyages to the West".

That same day, Andy Lau secretly left Hong Kong Island and went to the mainland.

He simply couldn't stay on Hong Kong Island any longer.

After the fan incident, his reputation deteriorated, and many people in Hong Kong criticized him.

Even going out on the street means enduring the pointing fingers and whispers of others.

In the online world, the voices condemning him have never stopped.

For several days in a row, his name was a trending topic on major social media platforms.

Liu Dehua, the cold-hearted celebrity who killed his fans. This label is stuck to him like a branding iron.

Every word felt like a knife stabbing into his heart.

Many online celebrities have also sensed the potential for increased online traffic.

They deliberately embellished the story and turned it into an online joke.

The video is full of sarcasm and irony, portraying him as a cold-blooded person.

These videos received countless likes and comments as soon as they were released.

His experiences in real life were even more unbearable for him.

When he went out to buy something, people on the street either avoided him with disgust or huddled together and whispered among themselves.

If he stayed in Hong Kong Island, Andy Lau was afraid he would go crazy.

Cheng Sheng was speechless.

These people completely disregard Liu Dehua's innocence.

Liu Dehua wanted to come to the mainland to avoid trouble, and Cheng Sheng naturally agreed, even arranging a place for Liu Dehua to stay.

The place they live in is a house that Cheng Sheng bought.

Cheng Sheng had always asked real estate agents to buy houses for him.

Although he has another memory, he doesn't really understand finance or any high technology. Besides making movies, the only way he can make money is by buying houses.

He had no idea that Kyoto's housing prices would continue to rise in the future.

Investing in houses will never result in a loss.

Cheng Sheng currently owns a total of six commercial properties and one large single-level apartment.

The large apartment has been renovated, and Cheng Sheng plans to move in after it has been left unfurnished for a while.

Security at Jinxiu Garden is very tight; anyone who isn't a resident of the community simply can't get in.

Unlike where Cheng Sheng lives now, where reporters occasionally sneak in.

Cheng Shengdu has seen reporters staking out his building more than once.

The apartment that Cheng Sheng arranged for Liu Dehua was one of these commercial apartments.

The six apartments were already furnished when they were purchased, and three of them have already been rented out.

Cheng Sheng has already made up his mind. As long as he has money, he will continue to buy houses. When he is no longer afraid of movies, he will become a landlord.

Xing Aina's assistant made arrangements for Liu Dehua, and Cheng Sheng also met with Liu Dehua.

Cheng Sheng stayed there for half a day, discussing the script before leaving.

In the days that followed, Cheng Sheng was either at the company or busy with the film "Zheng He's Voyages to the West".

The release date for "The Great Tang Dynasty 2" has been set, and Xing Aina has begun promoting the film.

Generally, when a new movie is about to be released, it needs to be promoted and publicized.

The core of the film's release promotion is to "make the film a social currency" and make the audience feel that "if they don't watch it, they'll be out of touch."

The integrated approach to building momentum, from pre-launch hype to explosive growth, is divided into three levels: strategic framework, creative methods, and practical skills. (End of Chapter)