I am a historical film director in the entertainment industry.

Xing Aina and the others acted very quickly.

Su Chang even wrote an apology letter.

The actions of Shengli Film Company and Su Chang shocked the entertainment industry.

In their view, it's just exaggerated advertising in endorsements!
Is it really necessary to go to such lengths to apologize?

Isn't this just tarnishing my own reputation?

Many celebrities disdain it.

However, CCTV praised Su Chang and Shengli Film and Television Company for their actions.

The Su Chang advertising endorsement incident did not cause much of a public outcry, after all, she had already apologized and admitted her mistake, so it would be a bit pointless to pursue the matter further.

Over the next two days, after handling some company matters, Cheng Sheng began to seclude himself to edit the film.

While Cheng Sheng was editing the film, Xing Aina held a celebration party for "The Heirs".

Although this idol drama did not break the viewership record of "Descendants of the Sun", it is still the highest-rated TV series besides "Descendants of the Sun".

This isn't the first time Shengli Film and Television Company has held a celebration banquet this month.

When the box office of "Three Kingdoms" exceeded one billion, the company held a celebration.

When the movie "Three Kingdoms" finished its run, another event was held.

Although "Three Kingdoms" did not reach the ideal figure of 15 billion, the figure of 13.6 billion is already quite outstanding.

Victory Film Company has been receiving a lot of good news lately.

The drama "The Heirs" became an instant hit, and its lead actors, Huang Xiaoming and Tong Yaya, became incredibly popular.

Huang Xiaoming needs no introduction; he's a top-tier actor in China, and some are now even calling him the number one actor in the country.

Tong Yaya is an artist under Shengli Film and Television Company. She used to act in Cheng Sheng's movies, but because she played minor supporting roles, although she had some fame, she was about the same as an unknown actress.

After the release of "The Heirs", Tong Yaya's popularity skyrocketed, and now her fame is no less than that of a second-tier artist.

She is now a female celebrity with millions of fans.

Besides Tong Yaya becoming a sensation because of "The Heirs", the actors who starred in this idol drama also became incredibly popular.

It can be said that the idol drama "The Heirs" has a very strong sense of style, even stronger than "Descendants of the Sun".

After all, "Descendants of the Sun" made the male and female leads famous, while "The Heirs" made all seven actors famous.

Seeing this, many people from film and television companies began to analyze the show, all wanting to replicate its success.

Many people have noticed that the drama "The Heirs" is filled with a strong Mary Sue vibe, as if every detail in the plot is radiating sweet bubbles.

This drama mainly tells a touching love story between a rich family's illegitimate son and his nanny's daughter. Although the plot is quite melodramatic, it still attracts a lot of fans.

The story mode is simple and is also the easiest mode to create stars.

This also led many screenwriters to start imitating this idol drama.

In a short period of time, many film and television companies began to follow suit.

The reason so many film and television companies are following suit is mainly because this drama is so profitable.

"The Heirs" was not only sold to Hunan TV, but also its streaming rights were sold to iQiyi. This time, iQiyi offered a higher price, so Xing Aina naturally sold the series to them.

There are also overseas broadcasting rights; most Southeast Asian countries have purchased the overseas broadcasting rights.

Even Europe and North America have bought the overseas broadcasting rights.

According to experts' calculations, the combined revenue from "The Heirs" earned Seungri Films over a billion RMB.

Over a billion!
Even the best movie this year, "Three Kingdoms," only grossed this much. The combined box office of more than a dozen other movies from other companies doesn't even reach this level.

Seeing how profitable this idol drama is, other film and television companies will definitely want to imitate it.

This also made people in the entertainment industry realize that Victory Film Company is not only good at making movies, but even better at making TV series, and earns more money than it does from movies.

Many film and television companies that did not previously produce TV dramas have established TV drama departments in preparation for this opportunity.

……

Cheng Sheng was completely unaware of what was happening outside; he was currently focused on post-production for the film.

Cheng Sheng's "Ten Send-Offs to the Red Army" is not primarily about war, but rather about the relationships between people during wartime and the friendly relationship between the Red Army and the masses.

"Ten Send-Offs to the Red Army" lacks the epic grandeur and sweeping scale of "The Long March," as well as the noble character and magnificent spirit of "The Founding of a Republic."

It shifts the focus away from the flames of war, the magnificent historical turning points, and the fervent heroism, and tells the story of bidding farewell to the Red Army with great care.

The theme of this film, in Cheng Sheng's mind, is to convey a belief, a victory of will, the brilliance of humanity, and a tenacious and indomitable spirit.

Compared to many grand war dramas, "Ten Red Army Soldiers Sent Off" does not romanticize the heroes in its character portrayals, but rather gives them a vivid sense of life. There is family affection, love, camaraderie, family feuds and national hatred, the pain of going from a model soldier to an ordinary soldier, and the heroine's transformation from an ordinary woman into a strong revolutionary female warrior.

There are boyfriends who joined the army for love, and ordinary people who sacrificed their lives for their country... They form a story in the movie.

Although the film does include war scenes, and Cheng Sheng even brought in soldiers from the unit to film the scenes, war is not the main theme of the film.

The greatness found in the ordinary is the most moving, and that is the theme of this film.

'Abuse'!
Only this word fits the movie.

Sending off the Red Army ten times was tantamount to sending them to their deaths. Embarking on the Long March foreshadowed a future filled with confusion and uncertainty.

The total number of troops was around 200,000 when they set off. The three main forces joined forces, but only about 30,000 remained when they arrived at their destination, even after some reinforcements were made along the way.

People today cannot comprehend the hardships endured by our ancestors in that era, and those accustomed to peaceful lives cannot understand just how tragic that journey truly was.

Cheng Sheng made no cuts or alterations, and incorporated all the difficulties faced by our predecessors in that era into the film. He wanted to use this film to cleanse the hearts of people today, so that everyone would not forget that the good life we ​​have now was bought with the lives of our predecessors.

The movie's plot is actually quite ordinary, and its logic isn't perfect, but what makes it appealing is its focus on ordinary people and small scenes. It portrays those who, though not famous in history books, lead dramatic lives, yet are nonetheless indispensable.

As he edited the footage, Cheng Sheng shed tears, and even the editor next to him was moved by the edited scenes.

They discovered that once the film was released, it would likely cause all viewers to break down in tears, because no one could withstand it.

If someone isn't brought to tears by the abuse, then that person is either a robot or lacks any emotions or desires.

With Cheng Sheng working overtime, the film's post-production was quickly completed.

On this day, Cheng Sheng walked out of the editing room with a pale face.

Although his complexion was poor, his eyes were bright and piercing. (End of Chapter)